Author Sarah Hartland

For the last few years, the 'death of cookies' has been a hot topic of conversation in digital advertising. Opinions are plentiful (we've shared ours!) and practical advice has been scarce. But with

  We’re eight months into 2020, and it’s safe to say our predictions from last year have been completely derailed. The whole world seemed to pause in mid-March, but now, months after lockdowns first

It’s been a cruel summer for at least one player on the big tech landscape. Growing numbers of companies are pulling their ads from Facebook’s platform—a trend that started in June and shows no sign

More media companies are outsourcing ad operations than ever before, and it’s no wonder: ad ops are time consuming and increasingly complex. Expert ad ops teams can bring in consistent revenue for

The media industry continues to feel the effects of the COVID-19 public health crisis, and while economies around the globe have begun to reopen, ‘business as usual’ won’t resume for quite some time,

This article was first published as “The Case for Combined Revenue Models” on Digital Content Next, of which Lineup Systems is a supporting member. 

Publishers are facing budgetary constraints due to the drop in advertising revenue caused by the COVID-19 pandemic. Now is an excellent time to focus on auditing your internal workflows and processes

Advertising performance across industries has been affected by COVID-19, as often happens in the wake of significant global events. Ad conversion rates have dropped by 21% on average since the public

As a publisher, you know that many advertisers have recently pulled back on spending. To give your advertising sales strategy a boost, take a page from the account based marketing (ABM) sales

With March’s abrupt shift to working from home, one of our customers had to quickly come up with ways to communicate business updates with advertisers and keep cash flowing. Closed offices meant they