Author Sarah Hartland

Sarah Hartland

Sarah is passionate about making complex ideas accessible for all. As Head of Marketing at Lineup Systems, she curates, edits and writes for Lineup's Newsroom and has been featured in several other industry publications. Prior to Lineup, Sarah specialized in digital marketing strategy for B2B SaaS startups. Her love for news media and enterprise software brought her to Lineup in 2018, where she’s been focused on thought leadership and digital marketing ever since.

Mark McCartney Joins Lineup as Director of Quality & Best Practice

Former Commercial Operations Director at TI Media joins leading advertising solutions provider  LONDON, UK – Lineup Systems has selected Mark McCartney to fill the new role of Director of Quality & Best Practice. McCartney brings over two decades of media experience to the role, including in-depth...

17 September 2020
How Political Ad Spend During COVID Compares to Past Election Cycles

    Last fall, presidential hopefuls had already shelled out nearly $70 million in digital advertising for the 2020 election. Projections showed a record year ahead for campaign ad spend, especially on platforms such as Facebook and Google. Little did we know then that the world would be turned...

15 September 2020
5 Questions Ad Sales Reps Should Ask Their Audience Teams

    The pressure is on for media organizations to diversify their revenue streams with subscription offerings in the wake of the COVID-19 pandemic’s effect on advertising sales. The industry is also grappling with high demand for first-party data amidst increasing privacy concerns and regulations. ...

10 September 2020
Working From Home Indefinitely? Focus on These 4 Areas

The digital real estate advertising firm Zillow made headlines in August with news that the organization will allow employees to work from home indefinitely. Many other companies, including those in the publishing industry, with staff who can get their work done remotely also have yet to bring team...

08 September 2020
SMB Media Buyer Reveals What They Look for When Placing Media Buys

Competition for advertisers’ dollars has increased in the wake of the COVID-19 pandemic as many organizations’ marketing budgets have dwindled in response to a shifting global economic landscape. As a publisher, one way to set yourself apart from the pack, attract new customers, and retain current...

03 September 2020
1 Min Read
Read More
How to Prepare for the Death of Cookies

For the last few years, the 'death of cookies' has been a hot topic of conversation in digital advertising. Opinions are plentiful (we've shared ours!) and practical advice has been scarce. But with

2 Min Read
Read More
Covid-19's Impact on Advertising Spend Across 3 Critical Regions

  We’re eight months into 2020, and it’s safe to say our predictions from last year have been completely derailed. The whole world seemed to pause in mid-March, but now, months after lockdowns first

3 Min Read
Read More
What Publishers Should Know About the Facebook Advertiser Boycott

It’s been a cruel summer for at least one player on the big tech landscape. Growing numbers of companies are pulling their ads from Facebook’s platform—a trend that started in June and shows no sign

16 July 2020
2 Min Read
Read More
5 Signs It's Time to Outsource Your Ad Operations

More media companies are outsourcing ad operations than ever before, and it’s no wonder: ad ops are time consuming and increasingly complex. Expert ad ops teams can bring in consistent revenue for

09 July 2020
3 Min Read
Read More
6 Ways the Media Industry Has Changed Due to COVID-19

The media industry continues to feel the effects of the COVID-19 public health crisis, and while economies around the globe have begun to reopen, ‘business as usual’ won’t resume for quite some time,

3 Min Read
Read More
Combined Revenue Models are the Future of Media

This article was first published as “The Case for Combined Revenue Models” on Digital Content Next, of which Lineup Systems is a supporting member. 

3 Min Read
Read More
5 Ways to Audit Your Internal Workflows and Processes for Maximum Efficiency

Publishers are facing budgetary constraints due to the drop in advertising revenue caused by the COVID-19 pandemic. Now is an excellent time to focus on auditing your internal workflows and processes

18 June 2020
3 Min Read
Read More
How to Identify the Trends that will Impact Your Advertisers Most

Advertising performance across industries has been affected by COVID-19, as often happens in the wake of significant global events. Ad conversion rates have dropped by 21% on average since the public

3 Min Read
Read More
Account Based Marketing for Publishers [5 Key Tactics]

As a publisher, you know that many advertisers have recently pulled back on spending. To give your advertising sales strategy a boost, take a page from the account based marketing (ABM) sales

11 June 2020
3 Min Read
Read More
This Clever Adpoint Hack Makes Collections Even Easier

With March’s abrupt shift to working from home, one of our customers had to quickly come up with ways to communicate business updates with advertisers and keep cash flowing. Closed offices meant they

09 June 2020