Author Sarah Hartland

    Sarah Hartland
    Bio

    Sarah is passionate about making complex ideas accessible for all. As Head of Marketing at Lineup Systems, she curates, edits and writes for Lineup's Newsroom and has been featured in several other industry publications. Prior to Lineup, Sarah specialized in digital marketing strategy for B2B SaaS startups. Her love for news media and enterprise software brought her to Lineup in 2018, where she’s been focused on thought leadership and digital marketing ever since.

    Lineup introduces digital audio order management and ad server integration for Adpoint users

    BROOMFIELD, CO: The developers at Lineup have delivered a timely bi-directional integration between our media sales software, Adpoint, and one of the world’s leading digital audio advertising solution providers, Adswizz.

    21 October 2021
    How Your Tech Can Improve Cash Flow and Customer Satisfaction

    If cash flow is the lifeblood of a media organization, customer satisfaction is the heartbeat. Modern finance technology can help your publishing company improve both cash flow and customer service, leading to greater satisfaction and loyalty from advertisers and audiences alike. 

    19 October 2021
    5 Tips for Building a High-Performing Ad Ops Team

    Advertising operations (ad ops) is the engine of every media organization’s planning and sales functions. With nearly 45% of companies taking a digital-first approach to business, ad ops is more critical today than ever, and building the right ad ops team is paramount in an online publishing...

    12 October 2021
    Top 5 Benefits of Changing the Adoption Conversation

    A new CRM system can be a hard sell to your media organization’s sales team—but it’s critical to get them on board if you want your CRM strategy to succeed. As a media executive, your best line of defense is to flip the conversation around CRM adoption from a focus on administration (which is...

    05 October 2021
    How to Achieve Unprecedented Success With Subscriptions

    If you’re a regular reader, you’ll know that the team here at Lineup have been keeping a close eye on developments in the subscription space.  Earlier in the year, we published our own take on emerging 2021 subscription trends. This piece went some way to explaining why both publishers and...

    30 September 2021
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    2021 Subscription Trends - and How to Leverage Them ASAP

    We recently asked our customers, "What's your favorite thing about working in the media industry?" One response quickly emerged as the most popular reason: "It's always changing!" While that change

    19 Min Read
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    Webinar: Preparing for a World Without Third-Party Cookies

    The 'death of cookies' has been a topic of conversation for the media and advertising industries for a few years now, but in some ways third-party data has been on life support while publishers

    1 Min Read
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    How to Prepare for the Death of Cookies

    For the last few years, the 'death of cookies' has been a hot topic of conversation in digital advertising. Opinions are plentiful (we've shared ours!) and practical advice has been scarce. But with

    2 Min Read
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    Covid-19's Impact on Advertising Spend Across 3 Critical Regions

      We’re eight months into 2020, and it’s safe to say our predictions from last year have been completely derailed. The whole world seemed to pause in mid-March, but now, months after lockdowns first

    3 Min Read
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    What Publishers Should Know About the Facebook Advertiser Boycott

    It’s been a cruel summer for at least one player on the big tech landscape. Growing numbers of companies are pulling their ads from Facebook’s platform—a trend that started in June and shows no sign

    16 July 2020
    2 Min Read
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    5 Signs It's Time to Outsource Your Ad Operations

    More media companies are outsourcing ad operations than ever before, and it’s no wonder: ad ops are time consuming and increasingly complex. Expert ad ops teams can bring in consistent revenue for

    09 July 2020
    3 Min Read
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    6 Ways the Media Industry Has Changed Due to COVID-19

    The media industry continues to feel the effects of the COVID-19 public health crisis, and while economies around the globe have begun to reopen, ‘business as usual’ won’t resume for quite some time,

    3 Min Read
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    Combined Revenue Models are the Future of Media

    This article was first published as “The Case for Combined Revenue Models” on Digital Content Next, of which Lineup Systems is a supporting member. 

    3 Min Read
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    5 Ways to Audit Your Internal Workflows and Processes for Maximum Efficiency

    Publishers are facing budgetary constraints due to the drop in advertising revenue caused by the COVID-19 pandemic. Now is an excellent time to focus on auditing your internal workflows and processes

    18 June 2020
    3 Min Read
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    How to Identify the Trends that will Impact Your Advertisers Most

    Advertising performance across industries has been affected by COVID-19, as often happens in the wake of significant global events. Ad conversion rates have dropped by 21% on average since the public