Author Tiffany Kelly

    Tiffany Kelly
    Bio

    With nearly a decade of experience in digital media, Tiffany is passionate about finding new ways to innovate, problem-solve and drive the industry forward. As Lineup Systems’ Digital Product Manager, Strategy & Innovation, she writes for the company Newsroom, oversees the development of digital products and leads the Lineup Digital Services team, helping customers manage their ad operations and digital strategy. Prior to Lineup, Tiffany was the Director of Digital Operations for a U.S. based publisher and a Sr. Digital Media Buyer at an automotive ad agency.

    Lineup introduces digital audio order management and ad server integration for Adpoint users

    BROOMFIELD, CO: The developers at Lineup have delivered a timely bi-directional integration between our media sales software, Adpoint, and one of the world’s leading digital audio advertising solution providers, Adswizz.

    21 October 2021
    How Your Tech Can Improve Cash Flow and Customer Satisfaction

    If cash flow is the lifeblood of a media organization, customer satisfaction is the heartbeat. Modern finance technology can help your publishing company improve both cash flow and customer service, leading to greater satisfaction and loyalty from advertisers and audiences alike. 

    19 October 2021
    5 Tips for Building a High-Performing Ad Ops Team

    Advertising operations (ad ops) is the engine of every media organization’s planning and sales functions. With nearly 45% of companies taking a digital-first approach to business, ad ops is more critical today than ever, and building the right ad ops team is paramount in an online publishing...

    12 October 2021
    Top 5 Benefits of Changing the Adoption Conversation

    A new CRM system can be a hard sell to your media organization’s sales team—but it’s critical to get them on board if you want your CRM strategy to succeed. As a media executive, your best line of defense is to flip the conversation around CRM adoption from a focus on administration (which is...

    05 October 2021
    How to Achieve Unprecedented Success With Subscriptions

    If you’re a regular reader, you’ll know that the team here at Lineup have been keeping a close eye on developments in the subscription space.  Earlier in the year, we published our own take on emerging 2021 subscription trends. This piece went some way to explaining why both publishers and...

    30 September 2021
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    3 Adpoint Digital Integrations That Will Make Your Work Easier

    Media companies worldwide choose Lineup Systems’ Adpoint sales management solution for a few key reasons. Adpoint is the industry’s only omnichannel, end-to-end system of its kind, helping media

    3 Min Read
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    Adapting in the Age of Digital: 3 Tips for Publishers

    Digital disruption has become the new normal in the publishing industry after more than a decade of massive change. Companies are shifting their business models to accommodate large scale

    3 Min Read
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    5 Data Visualization Tips for Digital Reporting

    Publishers and advertisers alike operate in a data-rich world. However, this new reality is only an advantage if you take the time to analyze the mountains of data at your fingertips. For many

    3 Min Read
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    A Day in the Life of a Digital Media Buyer

    Media buying has been a pillar of the advertising industry for decades. Media buyers are crucial to helping brands secure relevant and impactful ad placements for their products and services—at the

    1 Min Read
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    2019 Digital Ad Spend by Industry (Hint: Retail Dominated!)

    As retail marketers face increased demand to deliver on multiple priorities, it’s no surprise that digital advertising spend in the industry grew by nearly 20% in 2019. Retail marketers have robust

    4 Min Read
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    Space to Grow Without Third Party Data: Q&A with NASA's Social Team

    With less than two years until the death of third party cookies, digital transformation is a reality now more than ever. In recent years, the industry has grown accustomed to a data-driven approach

    2 Min Read
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    Political Ad Spend Trends That Will Affect Publishers This Year

    The political campaign spending engine is revving higher than ever before, with media buys in the 2019-20 cycle projected at $6 billion, according to a 2019 study by Advertising Analytics and Cross

    2 Min Read
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    The Move from DMPs to CDPs: What Publishers Need to Know

    The need for comprehensive consumer database tech has become top of mind for digital marketers and advertisers as the industry shifts further toward a data-driven culture. This demand has led to the

    3 Min Read
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    Programmatic Trends: The 2019 Predictions We Got Wrong And Right

    At the end of each year, thought-leaders voice their opinion on what they believe will be the “next big thing” in the media industry. End-of-year trends and predictions have become a tradition to

    2 Min Read
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    Augmented Reality in Advertising: Will it Take Off in 2020?

    The rise in Augmented Reality (AR) is apparent throughout industries such as gaming, healthcare and education. As we move into 2020, the advertising industry is no exception with total AR/VR spending