Author Tiffany Kelly

    Tiffany Kelly
    Bio

    With nearly a decade of experience in digital media, Tiffany is passionate about finding new ways to innovate, problem-solve and drive the industry forward. As Lineup Systems’ Digital Product Manager, Strategy & Innovation, she writes for the company Newsroom, oversees the development of digital products and leads the Lineup Digital Services team, helping customers manage their ad operations and digital strategy. Prior to Lineup, Tiffany was the Director of Digital Operations for a U.S. based publisher and a Sr. Digital Media Buyer at an automotive ad agency.

    Why We’re Still Talking About Revenue Diversification

    With so much buzz about combined revenue models in the media industry over the past year, we have to ask, why are executives always talking about media revenue diversification? Aren’t they doing it yet? In this blog post, we’ll cover the challenges that are preventing some publishers from...

    25 February 2021
    The Future of Ad Targeting: 5 Targeting Models Taking Off

    As cookies slowly phase out in response to digital privacy law and platform changes, publishers and advertisers must engage new models for revenue generation and reaching audiences. Transformations in digital media will require more creative ways to target ads, and in many cases, this era of...

    23 February 2021
    Will Cinema Advertising Ever Bounce Back?

    From Warner Bros. collapsing the theatrical window by releasing all their 2021 films online at the same time as in theaters, to AMC launching private screenings and theatre spaces--the movie industry has certainly gotten creative under the crushing strain of the Coronavirus crisis. Just before...

    16 February 2021
    2021 Subscription Trends - and How to Leverage Them ASAP

    We recently asked our customers, "What's your favorite thing about working in the media industry?" One response quickly emerged as the most popular reason: "It's always changing!" While that change may keep us on our toes and ensure the day-to-day stays interesting, let's face it, it can also be...

    11 February 2021
    Subscription Management Platform, ‘Amplio’, Launched by Leading SaaS Provider

    BROOMFIELD, CO - Lineup Systems today announced that their highly-anticipated subscriptions platform, “Amplio,” is now available to the media market. The platform promises to grow subscription revenue immediately by eliminating common frustrations with market competitors such as high...

    09 February 2021
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    3 Adpoint Digital Integrations That Will Make Your Work Easier

    Media companies worldwide choose Lineup Systems’ Adpoint sales management solution for a few key reasons. Adpoint is the industry’s only omnichannel, end-to-end system of its kind, helping media

    3 Min Read
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    Adapting in the Age of Digital: 3 Tips for Publishers

    Digital disruption has become the new normal in the publishing industry after more than a decade of massive change. Companies are shifting their business models to accommodate large scale

    3 Min Read
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    5 Data Visualization Tips for Digital Reporting

    Publishers and advertisers alike operate in a data-rich world. However, this new reality is only an advantage if you take the time to analyze the mountains of data at your fingertips. For many

    3 Min Read
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    A Day in the Life of a Digital Media Buyer

    Media buying has been a pillar of the advertising industry for decades. Media buyers are crucial to helping brands secure relevant and impactful ad placements for their products and services—at the

    1 Min Read
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    2019 Digital Ad Spend by Industry (Hint: Retail Dominated!)

    As retail marketers face increased demand to deliver on multiple priorities, it’s no surprise that digital advertising spend in the industry grew by nearly 20% in 2019. Retail marketers have robust

    4 Min Read
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    Space to Grow Without Third Party Data: Q&A with NASA's Social Team

    With less than two years until the death of third party cookies, digital transformation is a reality now more than ever. In recent years, the industry has grown accustomed to a data-driven approach

    2 Min Read
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    Political Ad Spend Trends That Will Affect Publishers This Year

    The political campaign spending engine is revving higher than ever before, with media buys in the 2019-20 cycle projected at $6 billion, according to a 2019 study by Advertising Analytics and Cross

    2 Min Read
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    The Move from DMPs to CDPs: What Publishers Need to Know

    The need for comprehensive consumer database tech has become top of mind for digital marketers and advertisers as the industry shifts further toward a data-driven culture. This demand has led to the

    3 Min Read
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    Programmatic Trends: The 2019 Predictions We Got Wrong And Right

    At the end of each year, thought-leaders voice their opinion on what they believe will be the “next big thing” in the media industry. End-of-year trends and predictions have become a tradition to

    2 Min Read
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    Augmented Reality in Advertising: Will it Take Off in 2020?

    The rise in Augmented Reality (AR) is apparent throughout industries such as gaming, healthcare and education. As we move into 2020, the advertising industry is no exception with total AR/VR spending