Author Tiffany Kelly

Media companies worldwide choose Lineup Systems’ Adpoint sales management solution for a few key reasons. Adpoint is the industry’s only omnichannel, end-to-end system of its kind, helping media

Digital disruption has become the new normal in the publishing industry after more than a decade of massive change. Companies are shifting their business models to accommodate large scale

Publishers and advertisers alike operate in a data-rich world. However, this new reality is only an advantage if you take the time to analyze the mountains of data at your fingertips. For many

Media buying has been a pillar of the advertising industry for decades. Media buyers are crucial to helping brands secure relevant and impactful ad placements for their products and services—at the

As retail marketers face increased demand to deliver on multiple priorities, it’s no surprise that digital advertising spend in the industry grew by nearly 20% in 2019. Retail marketers have robust

With less than two years until the death of third party cookies, digital transformation is a reality now more than ever. In recent years, the industry has grown accustomed to a data-driven approach

The political campaign spending engine is revving higher than ever before, with media buys in the 2019-20 cycle projected at $6 billion, according to a 2019 study by Advertising Analytics and Cross

The need for comprehensive consumer database tech has become top of mind for digital marketers and advertisers as the industry shifts further toward a data-driven culture. This demand has led to the

At the end of each year, thought-leaders voice their opinion on what they believe will be the “next big thing” in the media industry. End-of-year trends and predictions have become a tradition to

The rise in Augmented Reality (AR) is apparent throughout industries such as gaming, healthcare and education. As we move into 2020, the advertising industry is no exception with total AR/VR spending