Author Tiffany Kelly

    Tiffany Kelly
    Bio

    With nearly a decade of experience in digital media, Tiffany is passionate about finding new ways to innovate, problem-solve and drive the industry forward. As Lineup Systems’ Digital Product Manager, Strategy & Innovation, she writes for the company Newsroom, oversees the development of digital products and leads the Lineup Digital Services team, helping customers manage their ad operations and digital strategy. Prior to Lineup, Tiffany was the Director of Digital Operations for a U.S. based publisher and a Sr. Digital Media Buyer at an automotive ad agency.

    A Year After Initial Lockdowns, Here’s How Subscriptions Are Doing

    Now that the world has been living with the COVID-19 pandemic for a little over a year, the media industry is reflecting on the events of the past 12 months and the impact the public health crisis has had on publishers large and small. While the advertising side of nearly every media business took...

    22 April 2021
    Editorial Decisions that Impact Advertising

    Since 2019, digital advertising in news media spaces has taken a larger market share than traditional advertising. The change builds from technological advancements that more precisely collect, analyze, and segregate audience data that can be leveraged for financial benefit. Whereas historically...

    20 April 2021
    What is Customer Lifetime Value?

    It’s imperative for all media organizations to be able to identify and prioritize their most valuable customers in terms of both audiences and advertisers. While technology solutions such as customer data platforms can help you gain a deep understanding of your audience, the customer lifetime value...

    15 April 2021
    14 Insightful Quotes About Advertising & Subscription Collaboration

    "[Publishers] have the audience, first-party data and inventory [that] third parties need to exist. Publishers should be comfortable they are getting fair value for the data they are sharing and shouldn’t be simply giving it away without confidence or certainty in the revenue they are generating."...

    13 April 2021
    7 Little Changes That'll Make a Big Difference With Your Subscription Software

    As publishers globally are recognizing the value of subscriptions both for brand trust and also revenue generation, they need to ensure their subscription management platforms are optimized for their needs. To deliver the best customer experience, here are 7 changes you can implement with your...

    08 April 2021
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    Yield Management Tips for Digital Publishers, Part Two

    If you’re a digital publisher, you know that revenue management and maximizing yield involves more than analyzing eCPM trends. In part one of this two-part series, we discussed simple tips that could

    3 Min Read
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    3 Yield Optimization Tips for Publishers (Part One)

    Yield management can be described as analyzing data and performing certain optimization techniques to maximize performance and revenue. One of the simplest forms of inventory optimization for digital

    3 Min Read
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    If You Still Think Programmatic is Sold at a Lower Rate, Think Again

    Due to the ever-changing digital landscape, and thanks to laws like GDPR and CCPA, there’s a growing interest in programmatic guaranteed over RTB-driven programmatic buys. Yet, despite the growing

    3 Min Read
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    Should Publishers Join Facebook's New Section Dedicated To Journalism?

    Last week, Facebook started testing ‘Facebook News’ with a limited number of U.S. beta testers and 200 publishers, including Business Insider, Buzzfeed News and The Washington Post, according to The

    3 Min Read
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    Overcoming Third-Party Data Dependence: Experts Weigh In

    In the midst of ongoing speculation and conflicting views, we’ve shared a considerable amount of information regarding data regulation. It’s a puzzle the digital advertising industry is still trying

    2 Min Read
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    4 Simple Tips for Surviving a Cookie-Less Future

    As new technologies and innovations are introduced frequently each year, the digital advertising industry has become accustomed to unexpected change. Of course, the frequent change will bring

    1 Min Read
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    Will the Taboola-Outbrain Merger Impact Adpoint?

    Taboola and Outbrain recently announced a plan to merge, joining forces to reach over 2 billion people per month via content recommendation widgets at the end of popular news articles online. The two

    2 Min Read
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    Google Ad Manager UI Changes: How They Affect Adpoint

    Nearly four months ago, Google announced a plan to relaunch their core booking and creative workflow in Google Ad Manager (GAM), as part of their promise to “focus on the things that matter” during

    3 Min Read
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    4 Tips to Start Growing Revenue by Selling Marketing Services

    Becoming a master of diversification as a publisher has become absolutely necessary for future-proofing growth and outpacing the competition. In ‘5 Strategies Leading Media Companies Use To Drive

    4 Min Read
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    Quality Data and an Audience-Based Selling Approach

    The two most influential data events of 2018 were the introduction of the GDPR and the Facebook/Cambridge Analytics data scandal.