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    Bonnier Corp. Redefines its Multichannel Advertising Sales Capabilities

    Lineup Systems | Industry Analysis | 7th July 2017
    Bonnier Corp. Redefines its Multichannel Advertising Sales Capabilities

    Publishing group to use one system to manage every aspect of advertising sales for 30 magazines

    BROOMFIELD, Colo. – Lineup Systems today announced that Bonnier Corp. plans to redefine its multichannel advertising sales capabilities by deploying Lineup’s cloud-based advertising sales platform Adpoint, a solution that can be accessed from any device keeping advertising sales reps in front of potential advertisers. With Adpoint, Bonnier Corp. will be able to optimize business performance by leveraging one platform to manage every aspect of its multichannel advertising sales and finance process for 30 magazines.

    Bonnier Corp. is one of the largest special-interest publishing groups in America, with more than 30 multichannel brands extending into all platforms including magazines, digital media, events, and product licensing. Bonnier Corp.’s brands include Popular Science, Saveur, Field & Stream, Yachting, Flying, Salt Water Sportsman, Cycle World, Working Mother, and Outdoor Life. Bonnier Corp. is owned by Swedish-based Bonnier AB, a multichannel media conglomerate operating in 15 countries.

    Adpoint is an advertising sales system that will integrate Bonnier Corp.’s print, digital, and events advertising sales process onto one platform managing everything from generating leads for sales reps to payment collections. The platform will also seamlessly integrate with Bonnier’s Salesforce Cloud CRM system. This will enable Bonnier Corp.’s advertising sales team to continue to use Salesforce CRM with Adpoint’s multichannel selling tools integrated into one user experience.

    “We chose Adpoint because of its feature-rich capabilities,” said David Ritchie, chief operating officer of Bonnier Corp. “Adpoint will eliminate our information silos and enable us to standardize processes across all our sales groups reducing the amount of time required to execute, track, and report on ad campaigns.”

    “Bonnier Corp. is a leading innovator in the publishing industry,” said Michael Mendoza, chief executive officer of Lineup Systems. “We are excited about the opportunity to work with Bonnier Corp. and provide them with cutting-edge advertising sales technology that will enable their sales teams to sell advertising from anywhere.”