Lineup Systems’ web-based advertising sales and management system AdPoint has successfully launched at the major Swedish newspaper Expressen.

Expressen is one of Sweden’s largest daily newspapers with a circulation of more than 270,000. The new AdPoint advertising system will boost Expressen’s advertising across its daily newspaper plus several magazine titles by delivering more powerful and flexible ad management tools than the legacy advertising system that it replaced.

Expressen’s management can generate an array of instant activity reports based on real-time sales data, giving them an unprecedented insight into business performance. AdPoint features that were crucial for Expressen include module and ratio based pricing, extended tools that allow executives to calculate complicated commission allocations and predefined customer profile groups that are easier to use and reduce errors.

Significant benefit has been delivered through AdPoint’s interaction with third-party software. Specifically, AdPoint integrates with the Cargo ad portal, where advertising materials are received and the ad production workflow takes place. The status and a preview of the ad are generated automatically and sent back to AdPoint.

AdPoint also integrates with Whiteboard, an integrated flat planning tool in the editorial system Newspilot. Taking ad information from AdPoint and ad previews from Cargo, the flexible integration gives the user a native flat planning experience.

Furthermore, AdPoint integrates with the Agresso system for invoicing. Altogether, the new operation using AdPoint is faster, more secure, less wasteful and lower cost.

Peter Frey, CIO at Expressen, commented: “It was critical for us to implement an advertising system that was focused on maximizing ad sales opportunities whilst integrating seamlessly with our existing production and financial systems. AdPoint’s scalability and versatility has helped to transform our publishing operations quickly and smoothly”.

Michael Mendoza, CEO of Lineup, said: “This is an important step for Lineup in the Swedish market. AdPoint is purpose-built for fast moving, forward-looking media businesses like Expressen who pursue quality and competitiveness in the tough publishing industry. I’m confident that Expressen will see a huge difference between the performance of their previous system and AdPoint. It’s going to deliver a much better user experience with lower operating costs and better performance.”


Lineup Systems Ltd. ( delivers high-performance advertising-sales solutions designed specifically for multi-channel media companies. Its collaborative media tools — which can be hosted, cloud-hosted, or installed locally — help to streamline advertising operations, improve transparency, and increase profits.

Lineup Systems’ count some of the world’s largest international publishers as clients, including Metro International, News Corp Australia, News UK, Telegraaf mediagroep, Time Inc., Time Out, Abu Dhabi Media, Archant, Expressen, Grupo Expansión, and Voice Media Group.

Lineup Systems’ AdPoint products are installed in 33 countries in 21 languages, and support more than 6000 users across the world’s leading publishers. More than 1400 titles, sites, and stations rely on Lineup Systems for their sales, advertising, planning, editorial, prepress, and content-management needs.