Last fall, presidential hopefuls had already shelled out nearly $70 million in digital advertising for the 2020 election. Projections showed a record year ahead for campaign ad spend, especially
Most CRM solutions help you plan campaigns, manage your leads and log orders, however, the best CRM solutions help you do so much more. From spotting trends to discovering new opportunities, Adpoint CRM is designed to boost sales on multiple levels, while optimizing processes, improving sales team performance and serving up sales intelligence that directly impacts ROI. All delivered out of the box and with the needs and wants of media businesses in mind.
Drawing on the latest methodologies and best practice across Lineup’s extensive customer base of over 4,800 media brands and entities, this Adpoint Insight Guide explores how end-to-end CRM technology is helping achieve faster, more effective media selling across the industry.
‘Adpoint CRM: Maximising sales revenue and team performance’ identifies eight key business benefits, including how to:
Are you confident you have the latest tools and industry methodologies in play? Read our complete guide to find out.
Last fall, presidential hopefuls had already shelled out nearly $70 million in digital advertising for the 2020 election. Projections showed a record year ahead for campaign ad spend, especially
Competition for advertisers’ dollars has increased in the wake of the COVID-19 pandemic as many organizations’ marketing budgets have dwindled in response to a shifting global economic landscape. As
Publishers worldwide are turning to agency business models, offering marketing services to their advertisers in an effort to diversify revenue. Nowadays, it’s not uncommon for media organizations to
The media industry continues to feel the effects of the COVID-19 public health crisis, and while economies around the globe have begun to reopen, ‘business as usual’ won’t resume for quite some time,