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    Lineup Appoints Finance Expert to Help Customers Boost Advertising Revenues

    Lineup Systems | Industry Analysis | 2nd September 2016

    Lineup Systems has appointed finance expert Claire Mitchell as a Customer Success Manager (Finance) to help major media brands create high-performance finance functions.

    Lineup is pioneering a number of major new strategies to help print, digital and broadcast media companies increase advertising sales and streamline operations by adopting best practice processes and technology. As part of these new client services, Claire will help customers to improve and extend their use of Lineup’s market-leading sales platform and help to embed new functionality with bespoke training and coaching.

    Claire joined Lineup in an amicable move from their client KM Media Group where she was Finance Director and a key member of the project implementation team when Lineup deployed its web-based advertising sales solutions.

    Lineup CEO Michael Mendoza commented, “Lineup’s mission has always been to develop the tools, support, and expertise that drives our customers’ long-term commercial success. We invest continuously in our product, people and our client services to ensure our clients see real value in our relationship. Our customers will benefit greatly from Claire’s knowledge and first-hand experience of creating world-class finance functions specifically for media companies.”

    Claire commented, “I’m very excited by the challenge of Lineup’s vision and ambition which is transforming how media companies worldwide operate – my first assignments include working with Lineup clients Gannett and Toronto Star in deployment and project delivery. Over time, I’ll gain widespread exposure to all of Lineup’s customers to help improve our service to them and to ensure our product roadmap reflects their needs and future plans.”