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As your media company grows, you’ll likely begin to sell a wider range of advertising products and packages, and your customer base will increase. This is cause for celebration—but not without a few strings attached. For example, if you’re still relying on a manual order management process to serve your customers, you’re setting your organization up for potential problems caused by clunky workflows and human error. At best, you’ll have to explain a few service delays or mistakes. At worst, you’ll lose business and risk harming your brand’s reputation.
In this article, we’ll explain why medium-sized and large publishing companies should invest in a modern, automated order management system (OMS) to help improve customer experience and retention. We’ll also share 5 tips for choosing the right solution for more than 100 users, and 5 ways Lineup Systems’ Adpoint OMS can benefit you.
OMS software enables media organizations to create and process orders, as well as track advertising inventory, sales, and order fulfilment in a centralized database. In addition to streamlining these business functions, an OMS allows you to integrate your inventory and data related to orders with your publishing company’s other software systems.
As a larger media organization, your advertisers will have different expectations of your level of service than they would of a small, mom-and-pop publisher. Therefore, all of your technology needs to support you in delivering a superior customer experience that offers quality, speed, and flexibility to your buyers.
Using an OMS can have a powerful impact on your success. High performing companies are 208% more likely to use an OMS than their less accomplished counterparts, according to research by analyst firm IHL Group.
To stay ahead of the pack in the media industry, you need to move quickly and respond to trends—and so should your technology. Investing in digital transformation is a smart strategy, and 56% of CEOs report that it has caused their companies’ revenue to grow. With that in mind, here are 5 tips to consider when selecting an OMS for more than 100 users:
There are myriad OMS solutions on the market to choose from. That’s why it’s important to do your homework to find a software that can meet your media organization’s demand for orders, and help you serve your customers’ diverse needs. Here are a few of the advantages of Adpoint, the industry’s premier cloud-based omnichannel OMS:
Nearly 5,000 media organizations worldwide are leveraging Adpoint to streamline and optimize their ad bookings in one centralized location. Find out how Adpoint can help your publishing company drive revenue today and for years to come.
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