As cookies slowly phase out in response to digital privacy law and platform changes, publishers and advertisers must engage new models for revenue generation and reaching audiences. Transformations
In partnership with America's Newspapers, Newsroom authors Tiffany Kelly and Sarah Hartland will host a special webinar designed for anyone getting started with (or catching up to!) digital advertising. Read more below.
If you only vaguely know what CPC, PPC, DSP or CPL are — this webinar is for you. But even if you know that, for instance, DSP stands for Demand-Side Platform, you’ll still learn a lot from this webinar. Because as the world of digital advertising continues to rapidly evolve, so does the vocabulary.
Now, it can be tempting to leave the job of 'keeping up' to your digital team — but that would be a mistake! In this webinar, experts from Lineup Systems will discuss why, even if you’re in print, understanding digital advertising is critical for success. They’ll explain 20 of the most important digital advertising terms to get you started.
As cookies slowly phase out in response to digital privacy law and platform changes, publishers and advertisers must engage new models for revenue generation and reaching audiences. Transformations
From Warner Bros. collapsing the theatrical window by releasing all their 2021 films online at the same time as in theaters, to AMC launching private screenings and theatre spaces--the movie industry
We recently asked our customers, "What's your favorite thing about working in the media industry?" One response quickly emerged as the most popular reason: "It's always changing!" While that change
Streaming media companies have been quick to realize the multiple benefits of combining revenue models, and have seized the opportunity to establish thriving subscription and advertising businesses.