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    Lineup Shares Successes at World Publishing Expo 2015

    Lineup Systems | Industry Analysis | 8th October 2015

    Lineup Systems produced another successful exhibition at the World Publishing Expo 2015 in Hamburg with a solid display of content, customer success and most importantly, demonstrations of its advertising sales solutions.

    Occupying one of the larger exhibition booths at the global media industry trade show, Lineup’s team of 12 ensured that the client success stories and technical innovations were shared with as many of the expo’s 7,000+ visitors as possible.

    News UK’s Commercial Business Services Director, Anam Hussain, presented a client showcase at Lineup’s stand on Tuesday 6th October with insights from News UK’s advertising transformation strategy, of which Lineup played an integral part.

    The booth was kept busy with two demonstration sites and a private meeting room in which Lineup met with prospects from around the world, as well as consolidating relationships with existing customers.

    Lineup CEO Michael Mendoza praised the sustained performance of the Lineup team over the previous 12 months which enabled them to compile an impressive collection of success stories. He commented, “We take Expo as our opportunity to share them with other customers to say ‘This is where you can find value in our product. Things like: We’ve added the ability to have competitor information in AdPoint and run lead-generation over the top. So, I can say ‘Tell me all of my customers that have spent more money with my competitor than me in the last six days trending,’ and make a lead for the sales rep to call them and try to win back some of this business. It’s all of these types of things that we show in the right context to really give value to our customers.”