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Lineup and Maxifier Partner to Help Customers Drive Revenue, Reduce Costs

Lineup Systems | Industry Analysis | 7th January 2020
Lineup and Maxifier Partner to Help Customers Drive Revenue, Reduce Costs

Lineup Systems and Maxifier have entered into a global partnership; teaming up to help media companies increase revenues, increase productivity and reduce cost. 

Lineup is the acknowledged leader in end-to-end media sales solutions, with their cloud-based Adpoint solution being recognized for transforming multiple leading media companies. Now a ten-year-old company, Lineup pioneered the media sales solution category, empowering media companies with the systems and tools they need to sell more and increase efficiency across the board. Adpoint simplifies functions such as advertising, booking, customer relationship management, and billing. 

Maxifier delivers the only machine-learning platform for automated campaign optimization, which provides real value across the ad ecosystem for media companies, agencies, and brands. Both buyers and sellers in the digital ad business use Maxifier to actively optimize campaign performance. Maxifier delivers automated optimization, providing customers with full control of, and insight to campaigns and performance. With Maxifier, media companies empower their ad ops team to improve customer relations and operations, while using Maxifier’s machine learning for automation and manual tasks. 

‘Maxifier and Lineup are a great match, says Dawn Briddon, Lineup's Director of Marketing & Product. "We offer very complementary solutions, making it easier for our customers to streamline their operations and meeting their overall KPIs."

Commenting on the new partnership, John T. Sviland, Maxifier Chief Executive Officer, says: Lineup is a great company with an impressive solution.  Working together, we are in an excellent position to deliver more value to both existing and new customers.’’

For more information, please contact: 

Øyvind Lundgreen, Head of Marketing and Communications 

+47 948 58 402, oyvind.lundgreen@maxifier.com 

Dawn Briddon, Director of Marketing & Product

+44 20 3440 2400, dawn.briddon@lineup.com