Lineup puts customer communication and engagement at the core of its strategic development and product roadmap and encourages client involvement in influencing the company’s progress. Attendees welcomed the opportunity to give feedback and ask questions of the management, deployment and development team.
Anam Hussain, Business Services Director of News UK’s Commercial division, presented to the audience on his experience of working with Lineup while leading the Technology programme that delivered AdPoint implementation and now as the Commercial owner of the service.
He commented: “Lineup’s first User Conference has been a great success in bringing users from all over the world together, allowing us to share common experiences, challenges and solutions. I’ve met peers from other media companies and it’s been extremely beneficial to establish direct communication channels with them – we have resolved to maintain regular contact and even organise visits to each other’s office”.