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Adpoint to Power Pittsburgh Post-Gazette’s Revenue Growth Strategy

Lineup Systems | Industry Analysis | 28th June 2017

Platform Will Mobilize Sales and Provide State-of-the Art Tools to Generate New Business

BROOMFIELD, Colo. – Lineup Systems today announced that the Pittsburgh Post-Gazette has selected Lineup’s advertising sales platform Adpoint to power its advertising revenue growth strategy by moving to a cloud-based, multichannel advertising sales solution. Accessible from any device, Adpoint will mobilize the paper’s advertising sales reps and provide them with state-of-the art sales tools to generate new business opportunities.

Owned by Block Communications, the Pittsburgh Post-Gazette is Western Pennsylvania’s largest newspaper, and the post-gazette.com is the region’s most-visited website. Together, they reach more than one million people every week and deliver a targeted audience to advertisers through print, online, direct mail, and digital services.

Lineup will help Pittsburgh Post-Gazette grow advertising revenue and simplify the complexity of booking ads across its multiple channels by replacing the paper’s legacy advertising sales system with Adpoint, a solution developed exclusively for media companies.

According to Senior IT Manager Joe Cronin, Pittsburgh Post-Gazette’s current advertising sales system is cumbersome and incapable of managing all the aspects of selling multi-channel advertising. As a result, the paper’s Advertising Department must rely on multiple systems to generate ad revenue. Deploying Adpoint will enable the Pittsburgh Post-Gazette to bring operations onto one seamless, end-to-end platform, cutting unnecessary costs and eliminating redundant processes.

“We chose Adpoint because it’s a fluid solution with a pure-web interface capable of running on any browser or any device,” said Joe Cronin, senior IT manager, Pittsburgh Post-Gazette. “Adpoint will give us the flexibility to have everything in our sales rep’s hands at the customer’s site, from last invoice to total spend year over year. Having Lineup as a partner going forward will ensure the Post-Gazette will have access to the best technology.”

“Providing advertising sales reps with state-of-the-art sales tools to generate leads while on the move is becoming a must-have for media companies that are interested in capturing the available ad spend from their customers,” said Michael Mendoza, chief executive officer of Lineup Systems. “We are looking forward to helping the Pittsburgh Post-Gazette grow ad revenue and operate more efficiently.”