Lineup Newsroom

Mark McCartney Joins Lineup as Director of Quality & Best Practice

Former Commercial Operations Director at TI Media joins leading advertising solutions provider  LONDON, UK – Lineup Systems has selected Mark McCartney to fill the new role of Director of Quality & Best Practice. McCartney brings over two decades of media experience to the role, including in-depth...

17 September 2020
How Political Ad Spend During COVID Compares to Past Election Cycles

    Last fall, presidential hopefuls had already shelled out nearly $70 million in digital advertising for the 2020 election. Projections showed a record year ahead for campaign ad spend, especially on platforms such as Facebook and Google. Little did we know then that the world would be turned...

15 September 2020
5 Questions Ad Sales Reps Should Ask Their Audience Teams

    The pressure is on for media organizations to diversify their revenue streams with subscription offerings in the wake of the COVID-19 pandemic’s effect on advertising sales. The industry is also grappling with high demand for first-party data amidst increasing privacy concerns and regulations. ...

10 September 2020
Working From Home Indefinitely? Focus on These 4 Areas

The digital real estate advertising firm Zillow made headlines in August with news that the organization will allow employees to work from home indefinitely. Many other companies, including those in the publishing industry, with staff who can get their work done remotely also have yet to bring team...

08 September 2020
SMB Media Buyer Reveals What They Look for When Placing Media Buys

Competition for advertisers’ dollars has increased in the wake of the COVID-19 pandemic as many organizations’ marketing budgets have dwindled in response to a shifting global economic landscape. As a publisher, one way to set yourself apart from the pack, attract new customers, and retain current...

03 September 2020
1 Min Read
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Mark McCartney Joins Lineup as Director of Quality & Best Practice

Former Commercial Operations Director at TI Media joins leading advertising solutions provider  LONDON, UK – Lineup Systems has selected Mark McCartney to fill the new role of Director of Quality &

17 September 2020
3 Min Read
Read More
How Political Ad Spend During COVID Compares to Past Election Cycles

    Last fall, presidential hopefuls had already shelled out nearly $70 million in digital advertising for the 2020 election. Projections showed a record year ahead for campaign ad spend, especially

3 Min Read
Read More
5 Questions Ad Sales Reps Should Ask Their Audience Teams

    The pressure is on for media organizations to diversify their revenue streams with subscription offerings in the wake of the COVID-19 pandemic’s effect on advertising sales. The industry is also

10 September 2020
3 Min Read
Read More
Working From Home Indefinitely? Focus on These 4 Areas

The digital real estate advertising firm Zillow made headlines in August with news that the organization will allow employees to work from home indefinitely. Many other companies, including those in

08 September 2020
3 Min Read
Read More
SMB Media Buyer Reveals What They Look for When Placing Media Buys

Competition for advertisers’ dollars has increased in the wake of the COVID-19 pandemic as many organizations’ marketing budgets have dwindled in response to a shifting global economic landscape. As

03 September 2020
3 Min Read
Read More
Digital Audio Advertising:  The Next Big Thing for Media Owners?

Commercial radio started in the United States nearly a century ago.  Since KDKA launched in November 1920, radio has broadcast historic world events, made music hugely popular, allowed people to be

01 September 2020
3 Min Read
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8 Things Publishers Can Learn From Social Media Self-Service

As a publisher, you need to offer advertisers both convenience and results to win and keep their business in today’s competitive media landscape. Nowadays, digital marketers and small business owners

1 Min Read
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How to Prepare for the Death of Cookies

For the last few years, the 'death of cookies' has been a hot topic of conversation in digital advertising. Opinions are plentiful (we've shared ours!) and practical advice has been scarce. But with

1 Min Read
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Lineup Announces Subscription Management Platform, ‘Amplio’ Coming Soon

    BROOMFIELD, CO - Lineup Systems today announced that development of a ground-breaking subscriptions platform, “Amplio,” is well underway. The platform, slated for release in late 2020, promises

4 Min Read
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6 Things the News Industry Can Learn from the Subscription Economy

Growing numbers of publishers have turned to subscription models to make up for lost advertising revenue since the COVID-19 pandemic began. Subscription models don’t only benefit publishers, though.