Lineup Newsroom

    Programmatic Glossary for 2022

    As the new year begins and we’re getting back to our usual working days after the holidays, it’s a good idea to make sure we’re still up to speed with all the current terminology. As Digital constantly evolves with new terms being added to our advertising lexicons, we’ve created a handy guide to...

    18 January 2022
    Lineup announces development of much-anticipated CRM enhancements for easier connections with marketing automation tools

    BROOMFIELD, CO:  The product team at Lineup has announced phase one of a much-anticipated CRM enhancement that will allow for simpler, more user-friendly connections to marketing automation tools.   The update will undoubtedly bring sales and marketing teams closer together by enabling easier...

    11 January 2022
    Adweek Report Reveals: The Cookieless Future of Sell-Side Digital Advertising

    As the impending end of third-party cookies grows closer, media organizations worldwide are working to adapt their business models and change their approaches to digital advertising. In an exclusive survey conducted by Adweek Branded, a subsidiary of Adweek, more than 100 sell-side digital...

    04 January 2022
    Looking Back at 2021

    2021 has been a challenging year for everyone, with the entire world continuing to navigate the pandemic and coming to terms with the ‘new normal’ ways of working.   I am very proud of the work the Lineup team has put in to deliver innovative products to our customers and how well the team work...

    28 December 2021
    How to Evaluate Technology Options: Guide to Buying Enterprise Technology

    When the time comes for your media organization to replace an outdated technology system, you’ll typically embark on a fairly long road to finding a new solution. First, you need to get clear on your company goals for the new tech, then identify gaps within your organization that the solution must...

    21 December 2021
    2 Min Read
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    Programmatic Glossary for 2022

    As the new year begins and we’re getting back to our usual working days after the holidays, it’s a good idea to make sure we’re still up to speed with all the current terminology. As Digital

    18 January 2022
    1 Min Read
    Read More
    Lineup announces development of much-anticipated CRM enhancements for easier connections with marketing automation tools

    BROOMFIELD, CO:  The product team at Lineup has announced phase one of a much-anticipated CRM enhancement that will allow for simpler, more user-friendly connections to marketing automation tools.  

    11 January 2022
    4 Min Read
    Read More
    Adweek Report Reveals: The Cookieless Future of Sell-Side Digital Advertising

    As the impending end of third-party cookies grows closer, media organizations worldwide are working to adapt their business models and change their approaches to digital advertising. In an exclusive

    04 January 2022
    2 Min Read
    Read More
    Looking Back at 2021

    2021 has been a challenging year for everyone, with the entire world continuing to navigate the pandemic and coming to terms with the ‘new normal’ ways of working.   I am very proud of the work the

    3 Min Read
    Read More
    How to Evaluate Technology Options: Guide to Buying Enterprise Technology

    When the time comes for your media organization to replace an outdated technology system, you’ll typically embark on a fairly long road to finding a new solution. First, you need to get clear on your

    21 December 2021
    3 Min Read
    Read More
    How to Approach a Demo or RFP: Guide to Buying Enterprise Technology

    Every publisher will be faced with the need to buy new technology at some point. Often, when a media organization decides to invest in new tech, the company will spend a fair amount of time

    16 December 2021
    1 Min Read
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    How to Drive Innovation by Identifying Gaps in Your Media Organization’s Technology

    Enterprise technology has transformed the way media corporations operate in recent years. As well as facilitating easier collaborations between teams and streamlining otherwise time-consuming admin

    14 December 2021
    3 Min Read
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    Why Have Partners?

    Are you a lone wolf, or do you value the power of collaboration? As a publisher in today’s media landscape, working with innovative industry partners can help you gain a competitive advantage in your

    07 December 2021
    3 Min Read
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    Bauer adopts Adpoint across commercial print, digital, & events bookings

    BROOMFIELD, CO: The Germany-based media group has entered a three-year contract with Lineup to supply 300 of its users across its UK Publishing division with a single point of entry across its print,

    02 December 2021
    1 Min Read
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    Why We Love Working in the Media Industry

    It is no secret that Lineup has a passion for the media industry and empowering our customers' success: it’s how we were founded in 2009 and how we move forward with product innovation, with our