Lineup Newsroom

    Programmatic Glossary for 2022

    As the new year begins and we’re getting back to our usual working days after the holidays, it’s a good idea to make sure we’re still up to speed with all the current terminology. As Digital constantly evolves with new terms being added to our advertising lexicons, we’ve created a handy guide to...

    18 January 2022
    Lineup announces development of much-anticipated CRM enhancements for easier connections with marketing automation tools

    BROOMFIELD, CO:  The product team at Lineup has announced phase one of a much-anticipated CRM enhancement that will allow for simpler, more user-friendly connections to marketing automation tools.   The update will undoubtedly bring sales and marketing teams closer together by enabling easier...

    11 January 2022
    Adweek Report Reveals: The Cookieless Future of Sell-Side Digital Advertising

    As the impending end of third-party cookies grows closer, media organizations worldwide are working to adapt their business models and change their approaches to digital advertising. In an exclusive survey conducted by Adweek Branded, a subsidiary of Adweek, more than 100 sell-side digital...

    04 January 2022
    Looking Back at 2021

    2021 has been a challenging year for everyone, with the entire world continuing to navigate the pandemic and coming to terms with the ‘new normal’ ways of working.   I am very proud of the work the Lineup team has put in to deliver innovative products to our customers and how well the team work...

    28 December 2021
    How to Evaluate Technology Options: Guide to Buying Enterprise Technology

    When the time comes for your media organization to replace an outdated technology system, you’ll typically embark on a fairly long road to finding a new solution. First, you need to get clear on your company goals for the new tech, then identify gaps within your organization that the solution must...

    21 December 2021
    4 Min Read
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    How Lineup Has Faced Cybersecurity Challenges - and How You Can, Too

    The last 18 months has seen every company in the world having to make big changes to their ways of working in order to adapt to lockdowns, travel restrictions, and increased Zoom meetings that have

    16 November 2021
    3 Min Read
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    Outgrown Your Homegrown Solution?

    While the media industry has experienced rapid digital transformation over the past few years, many companies are still relying on homegrown technology solutions for business-critical tasks. These

    09 November 2021
    3 Min Read
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    Guide to Buying Enterprise Technology: Who Drives Your Company Goals?

    Buying enterprise technology for your media organization can be a complex task, but if one of your solutions is on its last legs, it’s critical that you act before the system becomes a drain on your

    02 November 2021
    3 Min Read
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    Subscription Models of the Future: 4 Key Factors

    The subscription business model has been a mainstay of the media industry for decades. It’s also recently become popular in a number of other sectors, including fashion, hospitality, travel, and

    26 October 2021
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    Lineup introduces digital audio order management and ad server integration for Adpoint users

    BROOMFIELD, CO: The developers at Lineup have delivered a timely bi-directional integration between our media sales software, Adpoint, and one of the world’s leading digital audio advertising

    21 October 2021
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    How Your Tech Can Improve Cash Flow and Customer Satisfaction

    If cash flow is the lifeblood of a media organization, customer satisfaction is the heartbeat. Modern finance technology can help your publishing company improve both cash flow and customer service,

    19 October 2021
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    5 Tips for Building a High-Performing Ad Ops Team

    Advertising operations (ad ops) is the engine of every media organization’s planning and sales functions. With nearly 45% of companies taking a digital-first approach to business, ad ops is more

    12 October 2021
    4 Min Read
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    Top 5 Benefits of Changing the Adoption Conversation

    A new CRM system can be a hard sell to your media organization’s sales team—but it’s critical to get them on board if you want your CRM strategy to succeed. As a media executive, your best line of

    05 October 2021
    1 Min Read
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    How to Achieve Unprecedented Success With Subscriptions

    If you’re a regular reader, you’ll know that the team here at Lineup have been keeping a close eye on developments in the subscription space.  Earlier in the year, we published our own take on

    30 September 2021
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    How the Historical Subscription Ecosystem Is Evolving

    For years, the inflexibility and cost of building a subscription ecosystem has hampered publishers’ ability to effectively monetize their audiences and grow their revenues. The traditional approach

    28 September 2021