Lineup Newsroom

    A Year After Initial Lockdowns, Here’s How Subscriptions Are Doing

    Now that the world has been living with the COVID-19 pandemic for a little over a year, the media industry is reflecting on the events of the past 12 months and the impact the public health crisis has had on publishers large and small. While the advertising side of nearly every media business took...

    22 April 2021
    Editorial Decisions that Impact Advertising

    Since 2019, digital advertising in news media spaces has taken a larger market share than traditional advertising. The change builds from technological advancements that more precisely collect, analyze, and segregate audience data that can be leveraged for financial benefit. Whereas historically...

    20 April 2021
    What is Customer Lifetime Value?

    It’s imperative for all media organizations to be able to identify and prioritize their most valuable customers in terms of both audiences and advertisers. While technology solutions such as customer data platforms can help you gain a deep understanding of your audience, the customer lifetime value...

    15 April 2021
    14 Insightful Quotes About Advertising & Subscription Collaboration

    "[Publishers] have the audience, first-party data and inventory [that] third parties need to exist. Publishers should be comfortable they are getting fair value for the data they are sharing and shouldn’t be simply giving it away without confidence or certainty in the revenue they are generating."...

    13 April 2021
    7 Little Changes That'll Make a Big Difference With Your Subscription Software

    As publishers globally are recognizing the value of subscriptions both for brand trust and also revenue generation, they need to ensure their subscription management platforms are optimized for their needs. To deliver the best customer experience, here are 7 changes you can implement with your...

    08 April 2021
    3 Min Read
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    How Your Subscription Funnel Impacts Advertising Revenue

    Advertising has been fueling publishers' revenue engines for decades, and will likely continue to be so for years to come. Ad sales currently account for 72% of media organizations’ revenue,

    5 Min Read
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    Publishers Can Lead the Way on Accessible Advertising: Here’s How

    The Americans with Disabilities Act (ADA) has only existed for the past 30 years--and it codified civil rights protections in communications, transportation, employment, and other areas of life for

    3 Min Read
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    A Year After Lockdown, Here’s How Advertising is Doing

    This week marks one year since the global coronavirus crisis was declared a pandemic. The public health emergency sent markets into turmoil and prompted companies of all sizes across multiple

    5 Min Read
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    Women in Tech: Thoughts From Female Leaders at Lineup

    In early January 2021, Fortune Magazine published a startling statistic: of the 140,000 jobs lost in the month of December alone in the United States, all of them were women.  A 2019 analysis from NS

    08 March 2021
    10 Min Read
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    16 Subscription Terms Every Advertising Professional Should Know

    Subscription business models have cemented themselves as a dominant feature on the media landscape and an essential complement to traditional advertising models. Subscriptions are also a fan favorite

    04 March 2021
    1 Min Read
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    McClatchy Adopts Adpoint for Ad Sales Operations Across 30 US Markets

    BROOMFIELD, Colo. - Lineup Systems today announced that The McClatchy Company (McClatchy) has selected Lineup System’s multichannel advertising sales solution, Adpoint, to replace multiple existing

    02 March 2021
    4 Min Read
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    Why We’re Still Talking About Revenue Diversification

    With so much buzz about combined revenue models in the media industry over the past year, we have to ask, why are executives always talking about media revenue diversification? Aren’t they doing it

    25 February 2021
    9 Min Read
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    The Future of Ad Targeting: 5 Targeting Models Taking Off

    As cookies slowly phase out in response to digital privacy law and platform changes, publishers and advertisers must engage new models for revenue generation and reaching audiences. Transformations

    23 February 2021
    5 Min Read
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    Will Cinema Advertising Ever Bounce Back?

    From Warner Bros. collapsing the theatrical window by releasing all their 2021 films online at the same time as in theaters, to AMC launching private screenings and theatre spaces--the movie industry

    1 Min Read
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    2021 Subscription Trends - and How to Leverage Them ASAP

    We recently asked our customers, "What's your favorite thing about working in the media industry?" One response quickly emerged as the most popular reason: "It's always changing!" While that change