Lineup Newsroom

    4 Key Features to Look for in Your Next CRM

    As a forward thinking publisher, you know your sales team needs top notch tech to compete with ease and speed in today’s media landscape. Whether you’re on the hunt for your first customer relationship management (CRM) platform or you’re looking to replace a legacy system, it’s crucial to know...

    14 September 2021
    8 Benefits of Modern, Flexible Media Sales Reporting

    Data is integral to every media organization’s marketing and sales functions. In today’s media landscape, publishers have access to unprecedented volumes of information, so it’s no surprise that 95% of companies are leveraging data to fuel opportunities for predicting customer behavior and driving...

    07 September 2021
    Why Did We Create Amplio?

    It has been six months since Lineup Systems’ Amplio subscription management platform arrived on the media market with the aim of helping publishers quickly increase subscription revenue. In this article, we’ll explore why we created Amplio and how insightful conversations with publishers informed...

    31 August 2021
    3 Troubleshooting Tips for Digital Campaigns

    As increasing numbers of media organizations undergo digital transformation, publishers are often left at the mercy of third-party technology systems when planning or executing digital advertising campaigns for their customers. Unfortunately, this scenario can lead to delays in campaign delivery...

    25 August 2021
    Why Publishers Need Technology that Offers Invoicing Flexibility

    The media sales landscape looks drastically different today than it did even 5 years ago. A changing advertising market, a booming subscription economy, and a global pandemic have all spurred media organizations to transform their sales packages and processes so their businesses can remain...

    10 August 2021
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    Finding the Right CRM for More Than 100 Users

    As a publisher, an integral part of growing your business involves choosing the right technology to support your sales team in generating advertising revenue. This becomes increasingly important the

    2 Min Read
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    Lineup Introduces New Cost Tracking Functionality for Faster, Easier Revenue Management

    BROOMFIELD, CO: Our next major upgrade will enable Lineup customers to stop tracking costs vs revenue in their external systems, and instead start enjoying one single view of their revenue and its

    12 July 2021
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    Publishers, Are You Leveraging Your Tech Experts?

    This month, USA Today became the last American national daily newspaper to transition to a digital subscription model. Historically, the publication’s online content has always been free, but with

    08 July 2021
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    Lessons Learned: Lineup’s CEO Chris Spalding Reflects

    Globally, the transition to working from home as countries enacted various forms of lockdowns on different timetables at the start of the Covid-19 pandemic startled many companies as they scrambled

    06 July 2021
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    How SSO Tech Benefits Publishers

    Third party cookie tracking will be completely phased out from platforms like Google by the end of 2022. The shift marks a significant moment in the short history of digital marketing. This is

    01 July 2021
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    Overcoming the Ad Blindness of Millennials and Gen Z

    Worth nearly $365 Billion, the global digital advertising industry has saturated online markets to the point where the average person could see up to 10,000 online ads per day. Millennials and Gen Z

    3 Min Read
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    Is There a Solution to Ad Fraud?

    Ad fraud carries staggering costs for the digital advertising industry worldwide, ranging anywhere from $6.5 to $19 billion annually, according to eMarketer. It’s challenging to pinpoint the exact

    2 Min Read
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    Pride’s Effect on Publishers & Brands Continues to Expand: Here’s What Publishers Should Do About It

    As June comes every year, companies globally capitalize on Pride in their company advertising - whether that’s turning their logo into a rainbow flag, voicing their support on social media, or

    3 Min Read
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    What are FLoC and the Privacy Sandbox, and Why Does it Matter to Publishers?

    Advertisers and publishers alike have been awaiting the “death of cookies” for several years now amidst growing public concern around data privacy. In recent months, the media industry has begun to

    4 Min Read
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    Public Service Journalism as Subscriptions Funnel Strategy

    Whether in the print era or the digital age, the core function of journalism has always been for public service: a way to educate, uplift, empower, and inform communities. Public service journalism