Lineup Newsroom

Reducing Subscription Churn Can Help Grow Ad Revenue

This article was first published in our partner publication, InContext. The deluge of advertisement and subscription offerings can lead to rampant reader fatigue. In this digital age, subscription churn presents an ongoing problem for media companies. Benchmarks place the media and entertainment...

01 October 2020
8 Digital Advertising Trends That Haven't Changed

It’s become a tradition in the media industry that at the end of each year, thought leaders look ahead and share their predictions on trends they believe will shape the industry landscape over the next 12 months. Last year, we published our own list of 2020 digital advertising trend predictions....

29 September 2020
Webinar: Preparing for a World Without Third-Party Cookies

The 'death of cookies' has been a topic of conversation for the media and advertising industries for a few years now, but in some ways third-party data has been on life support while publishers debate what to do next. With Chrome disallowing cookies by 2022, iOS 14 already restricting them, and...

24 September 2020
5 Tips for Building Effective Customer Journeys

Each customer travels along their own, unique, complicated path to purchase. In the media and publishing industry specifically, readers have limited time and attention to split between a plethora of content producers, and so a seamless, meaningful journey with relevant touchpoints pays dividends....

22 September 2020
Mark McCartney Joins Lineup as Director of Quality & Best Practice

Former Commercial Operations Director at TI Media joins leading advertising solutions provider  LONDON, UK – Lineup Systems has selected Mark McCartney to fill the new role of Director of Quality & Best Practice. McCartney brings over two decades of media experience to the role, including in-depth...

17 September 2020
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8 Things Publishers Can Learn From Social Media Self-Service

As a publisher, you need to offer advertisers both convenience and results to win and keep their business in today’s competitive media landscape. Nowadays, digital marketers and small business owners

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How to Prepare for the Death of Cookies

For the last few years, the 'death of cookies' has been a hot topic of conversation in digital advertising. Opinions are plentiful (we've shared ours!) and practical advice has been scarce. But with

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Lineup Announces Subscription Management Platform, ‘Amplio’ Coming Soon

    BROOMFIELD, CO - Lineup Systems today announced that development of a ground-breaking subscriptions platform, “Amplio,” is well underway. The platform, slated for release in late 2020, promises

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6 Things the News Industry Can Learn from the Subscription Economy

Growing numbers of publishers have turned to subscription models to make up for lost advertising revenue since the COVID-19 pandemic began. Subscription models don’t only benefit publishers, though.

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8 Steps to Start Offering Marketing Services as a Publisher

Publishers worldwide are turning to agency business models, offering marketing services to their advertisers in an effort to diversify revenue. Nowadays, it’s not uncommon for media organizations to

13 August 2020
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Publishers Are Becoming Agencies—Here’s Why

  Publishers have begun to offer marketing services in increasing numbers over the past few years. This marks an important change in the relationships media organizations have traditionally held with

11 August 2020
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Covid-19's Impact on Advertising Spend Across 3 Critical Regions

  We’re eight months into 2020, and it’s safe to say our predictions from last year have been completely derailed. The whole world seemed to pause in mid-March, but now, months after lockdowns first

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Every Article You Need to Read About Advertising Data

The advertising industry has seen drastic changes over the past year, with internet browsers shifting away from using third-party cookies to target audiences, deliver insights, and drive behavioral

28 July 2020
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What Publishers Should Know About the Facebook Advertiser Boycott

It’s been a cruel summer for at least one player on the big tech landscape. Growing numbers of companies are pulling their ads from Facebook’s platform—a trend that started in June and shows no sign

16 July 2020
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5 Signs It's Time to Outsource Your Ad Operations

More media companies are outsourcing ad operations than ever before, and it’s no wonder: ad ops are time consuming and increasingly complex. Expert ad ops teams can bring in consistent revenue for

09 July 2020