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How to Choose Solutions That Will Scale With Your Business

The media industry is undergoing an intensive transformation as it adapts to digital environments. The intensifying need for media companies to capture future growth opportunities and respond to rapidly changing market realities is driving mergers and acquisitions.  Since 2000, 90% of media consumed in the US has been controlled by just 6 corporations. The last 10% are...

16 January 2020
Programmatic Trends: The 2019 Predictions We Got Wrong And Right

At the end of each year, thought-leaders voice their opinion on what they believe will be the “next big thing” in the media industry. End-of-year trends and predictions have become a tradition to most, and it’s definitely a tradition we look forward to. In fact, we’ve recently published our own list of 2020 predictions, specifically...

14 January 2020
10 Tasks You Can Automate with Adpoint Workflow

We’re all looking to save time (and headaches) wherever possible. “Automation” is a buzzword for this very reason – and in 2020, it’s predicted to take off more than ever, relegating “commodity” tasks to computers so humans have time to tackle complex challenges. Adpoint is no exception to this trend, and Lineup’s Workflow plugin is designed to free up your...

9 January 2020
Lineup and Maxifier Partner to Help Customers Drive Revenue, Reduce Costs

Lineup Systems and Maxifier have entered into a global partnership; teaming up to help media companies increase revenues, increase productivity and reduce cost.  Lineup is the acknowledged leader in end-to-end media sales solutions, with their cloud-based Adpoint solution being recognized for transforming multiple leading media companies. Now a ten-year-old company, Lineup pioneered the media sales solution category,...

7 January 2020
2020 Digital Advertising Trends: Predictions for Publishers

The digital advertising industry will continue to shift toward new technologies in 2020, and publishers and advertisers must evolve to stay top of mind with consumers. In our new white paper, ‘2020 Digital Advertising Trends: Predictions for Publishers,’ you’ll gain clarity on which innovations signal trends to watch rather than passing fads. These include ever-pervasive data...

17 December 2019
News Articles
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387 17 Min Read
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Publishers Debate: Compete or Collaborate with Walled Gardens?

Publishers are rightfully concerned with the fact that huge search and social content conglomerates such as Google and Facebook are dominating the digital advertising market.

26 November 2019
461 15 Min Read
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Integrate, Configure, or Build? The Pros and Cons of Each Approach

Sales media companies need a system that’s going to serve their diverse requirements–from managing customer orders to billing and collection to delivery. Ideally, all aspects

21 November 2019
348 7 Min Read
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Yield Management Tips for Digital Publishers, Part Two

If you’re a digital publisher, you know that revenue management and maximizing yield involves more than analyzing eCPM trends. In part one of this two-part

19 November 2019
567 6 Min Read
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Bonnier Corp. Updates Magazine Sales Process with Adpoint CRM

Publishing group moves sales operations for 25 magazine titles exclusively to Adpoint CRM    BROOMFIELD, Colo. – Lineup Systems today announced that Bonnier Corp., already live with Lineup’s cloud-based advertising sales platform Adpoint, has

14 November 2019
872 6 Min Read
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Lineup Systems Launches Ground-Breaking Payment Portal: ‘Pay4media’

  Pay4Media’s innovative platform lets you take charge of credit control by automating the payment process and improving efficiency. This, in turn, improves working capital and frees up precious admin time. After listening

13 November 2019
465 9 Min Read
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3 Yield Optimization Tips for Publishers (Part One)

Yield management can be described as analyzing data and performing certain optimization techniques to maximize performance and revenue. One of the simplest forms of inventory

12 November 2019
318 15 Min Read
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Yes, You Can Book Events With Adpoint! (Here’s How)

  While we love writing about multi-channel ad sales, the truth is that in some scenarios, all you really need is a single-channel solution. Because

7 November 2019
876 9 Min Read
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If You Still Think Programmatic is Sold at a Lower Rate, Think Again

Due to the ever-changing digital landscape, and thanks to laws like GDPR and CCPA, there’s a growing interest in programmatic guaranteed over RTB-driven programmatic buys.

5 November 2019
446 3 Min Read
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Bonus Glossary of Programmatic Advertising Terminology

Earlier this fall, we released the “A-Z Glossary of Digital Advertising Terms,” and we were blown away by the response! Many of you downloaded the

31 October 2019
374 Min Read
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Should Publishers Join Facebook’s New Section Dedicated To Journalism?

Last week, Facebook started testing ‘Facebook News’ with a limited number of U.S. beta testers and 200 publishers, including Business Insider, Buzzfeed News and The

29 October 2019
UPCOMING EVENTS
06 March 14th WAN-IFRA Middle East Conference
19 March LOAC2020- 11th Annual Local Online Advertising Conference Miami, Florida
27 April INMA World Congress 2020
04 May WAN-IFRA Publish Asia 2020

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