Publishers are rightfully concerned with the fact that huge search and social content conglomerates such as Google and Facebook are dominating the digital advertising market.
Sales media companies need a system that’s going to serve their diverse requirements–from managing customer orders to billing and collection to delivery. Ideally, all aspects
If you’re a digital publisher, you know that revenue management and maximizing yield involves more than analyzing eCPM trends. In part one of this two-part
Publishing group moves sales operations for 25 magazine titles exclusively to Adpoint CRM BROOMFIELD, Colo. – Lineup Systems today announced that Bonnier Corp., already live with Lineup’s cloud-based advertising sales platform Adpoint, has
Pay4Media’s innovative platform lets you take charge of credit control by automating the payment process and improving efficiency. This, in turn, improves working capital and frees up precious admin time. After listening
Yield management can be described as analyzing data and performing certain optimization techniques to maximize performance and revenue. One of the simplest forms of inventory
While we love writing about multi-channel ad sales, the truth is that in some scenarios, all you really need is a single-channel solution. Because
Due to the ever-changing digital landscape, and thanks to laws like GDPR and CCPA, there’s a growing interest in programmatic guaranteed over RTB-driven programmatic buys.
Earlier this fall, we released the “A-Z Glossary of Digital Advertising Terms,” and we were blown away by the response! Many of you downloaded the
Last week, Facebook started testing ‘Facebook News’ with a limited number of U.S. beta testers and 200 publishers, including Business Insider, Buzzfeed News and The