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5 Signs It’s Time to Outsource Your Ad Operations

More media companies are outsourcing ad operations than ever before, and it’s no wonder: ad ops are time-consuming and increasingly complex. Expert ad ops teams can bring in consistent revenue for digital publishers, but talent can be hard (and expensive) to find. Ad management, site management, revenue and performance optimization, reporting, and more are all critical tasks,...

9 July 2020
Lineup Systems Obtains New Data Security Certification

London, UK – Lineup Systems today announced that they have become an ISO/IEC 27001 accredited organization. In accordance with Lineup’s mission to empower and support media organizations, this information security certification demonstrates the company’s ability to protect customer data.   The ISO/IEC 27001 information security standard is considered a global benchmark, and requires organizations to meet criteria such as:  Systematically examine the organization's information security risks, taking account...

7 July 2020
6 Ways the Media Industry Has Changed Due to COVID-19

The media industry continues to feel the effects of the COVID-19 public health crisis, and while economies around the globe have begun to reopen, ‘business as usual’ won’t resume for quite some time, if ever. The pandemic’s long term impact on the media industry is not yet clear. While some publishers may not survive the...

30 June 2020
Combined Revenue Models are the Future of Media

This article was first published as “The Case for Combined Revenue Models” on Digital Content Next, of which Lineup Systems is a supporting member.  Subscription models have increased in popularity among growing numbers of publishers who are shifting their focus away from ad sales – and this trend has gained even more ground over the course...

23 June 2020
5 Ways to Audit Your Internal Workflows and Processes for Maximum Efficiency

Publishers are facing budgetary constraints due to the drop in advertising revenue caused by the COVID-19 pandemic. Now is an excellent time to focus on auditing your internal workflows and processes so that you can find opportunities to automate and reduce administrative costs. Identifying internal efficiencies is important for several reasons. First, more than 90%...

18 June 2020
News Articles
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3 Time-Saving Tips for Digital Ad Ops Teams

We’re all constantly striving to be more time-efficient with our daily tasks, and by utilising the most powerful OMS on the market with Adpoint, there

28 May 2020
588 5 Min Read
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3 Ways to Protect Morale While Working From Home

It looks like we’ll be working from home for some time to come – and chances are, you are too! At Lineup, we’ve found many

26 May 2020
517 62 Min Read
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Webinar: 4 Strategies for Competing With Big Tech

In partnership with America’s Newspapers, Markus Feldenkirchen and Sarah Hartland recently hosted a special webinar with advice on how small publishers can position themselves against Facebook,

21 May 2020
493 13 Min Read
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5 Ways the Right CRM Fuels Ad Sales

    When it comes to growing advertising revenue, sales managers report “time lost on admin,” “a lack of field support” and “poor data visibility”

19 May 2020
843 5 Min Read
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Is Advertising on Gaming Apps a New Frontier for Brands?

The video game industry has exploded since its beginnings in the 1980s and continues to see significant growth today. Marketers and advertisers are turning to

12 May 2020
975 6 Min Read
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How Media Companies are Supporting Local Business During COVID-19

The coronavirus pandemic has leveled a blow to local businesses around the globe. Estimates suggest that 15,000 U.S. retailers could be forced to permanently shut

7 May 2020
875 13 Min Read
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3 Adpoint Digital Integrations That Will Make Your Work Easier

Media companies worldwide choose Lineup Systems’ Adpoint sales management solution for a few key reasons. Adpoint is the industry’s only omnichannel, end-to-end system of its

5 May 2020
846 14 Min Read
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Can You Really “Future-Proof” a Media Business?

Whether you’ve scratched your head at the phrase “future-proof” or you use it regularly in conversation, the concept is simple. Future-proofing refers to cultivating strategies

30 April 2020
1277 15 Min Read
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The Best COVID-19 Advice for Publishers [7 Tips]

The global coronavirus pandemic has had a staggering impact on lives and livelihoods around the world, and the publishing industry has not escaped the upheaval.

28 April 2020
816 Min Read
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8 Things Every Publisher Must Do to Make Ad Buying Easy (And Increase Revenue!) 

Marketers in almost every industry are cutting advertising spend, and the publishing industry is feeling the effects. The difference between media organizations who survive during this time

23 April 2020
UPCOMING EVENTS
05 August LMA Digital Summit 2020
17 September WAN-IFRA 72nd World News Media Congress
28 September NAC 2020 Conference
14 December AdMonsters Ops Conference 2020

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