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Is Your Sales Team Struggling to Adopt New Technology? This Will Help

As digital media has morphed into multi-channel and omnichannel, in the blink of an eye, sales teams have been challenged to embrace an ‘adapt-or-die’ mentality. Meanwhile, sales managers still struggle to convince their teams of the benefits new tools and technology will bring to their organization. A disconnect between decision-makers and end-users can mean that an organization never truly solves its core...

26 March 2020
3 Reasons You Should Audit Your Database Regularly

The need for high-quality, first-party data has become more prevalent than ever before, as publishers and advertisers alike grapple with increasingly complex data privacy regulations, and face off against walled gardens for audiences’ attention. Your data is only as valuable as it is clean. This is true regardless of what platform(s) your company uses to...

24 March 2020
Adapting in the Age of Digital: 3 Tips for Publishers

Digital disruption has become the new normal in the publishing industry after more than a decade of massive change. Companies are shifting their business models to accommodate large scale transformation driven by evolving audience behaviors and demands. For example, personalization has become increasingly innovative and prevalent in recent years, with at least 90% of online...

19 March 2020
Covid-19: A Message From Our Team

We are thankful to have a global staff that is used to working online. We wanted to reassure you that we're putting measures in place to ensure it's business as usual here at Lineup Systems as the Covid-19 situation develops. Whether we're at home or in the office, we're still hard at work supporting all your...

16 March 2020
The Seattle Times to Consolidate Advertising Systems to Drive Sales

BROOMFIELD, Colo. – Lineup Systems today announced that The Seattle Times has selected Adpoint as their new order management system across their print, digital & agency services product lines. The Seattle Times reaches more adults in the Northwest region than any other local media entity, across multiple titles and marketing services. Gary Smith, VP of...

11 March 2020
News Articles
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2019 Digital Ad Spend by Industry (Hint: Retail Dominated!)

As retail marketers face increased demand to deliver on multiple priorities, it’s no surprise that digital advertising spend in the industry grew by nearly 20%

13 February 2020
404 Min Read
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Space to Grow Without Third Party Data: Q&A with NASA’s Social Team

How was advertising executed before the internet existed? We set out to find examples of those who were creatively leading the way without the use of third party data. Read about NASA's approach.

11 February 2020
387 7 Min Read
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7 Reasons You Need to Appoint an Adoption Manager

In this new decade, technology will continue to change the way companies across all sectors do business—at an increasingly rapid rate. Technology spend is on

6 February 2020
279 5 Min Read
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Political Ad Spend Trends That Will Affect Publishers This Year

The political campaign spending engine is revving higher than ever before, with media buys in the 2019-20 cycle projected at $6 billion, according to a

4 February 2020
428 13 Min Read
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7 Questions to Ask End Users Before Choosing a New Software System

In the last few decades, media organizations have experienced an unprecedented period of upheaval in which they have had to hugely adapt their selling practices.

29 January 2020
423 12 Min Read
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A Day in the Life of an Ad Ops Professional

Print teams, don’t be fooled by your digital ad operations colleagues’ hefty tech stacks and marketing automation tools—the brain power still lies in the people.

28 January 2020
452 7 Min Read
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Having Trouble With Your RFP? Try This Template

When the time comes to replace one or more software solutions in your tech stack, the process of getting your entire organization together to confirm

23 January 2020
428 11 Min Read
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The Move from DMPs to CDPs: What Publishers Need to Know

The need for comprehensive consumer database tech has become top of mind for digital marketers and advertisers as the industry shifts further toward a data-driven

21 January 2020
392 20 Min Read
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How to Choose Solutions That Will Scale With Your Business

The media industry is undergoing an intensive transformation as it adapts to digital environments. The intensifying need for media companies to capture future growth opportunities and

16 January 2020
382 13 Min Read
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Programmatic Trends: The 2019 Predictions We Got Wrong And Right

At the end of each year, thought-leaders voice their opinion on what they believe will be the “next big thing” in the media industry. What did we get wrong and right in our 2019 Digital Trends white paper?

14 January 2020
UPCOMING EVENTS
27 April INMA World Congress 2020
04 May WAN-IFRA Publish Asia 2020
17 June WAN-IFRA 72nd World News Media Congress

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