Newsroom

Is the Google Antitrust Probe a Sales Opportunity for Publishers?

The relationship between Google and news media publishers has historically been symbiotic: publishers allow Google to aggregate their content for free and in exchange, Google makes that content accessible to the billions of people using the search engine every day, also for free. In return, Google gets usage and clicks on paid ads adjacent to...

17 September 2019
3 Questions to Ask Every Vendor About Their Business Structure

  When evaluating a large software purchase, it is easy to get caught up in exciting features and functions. Understanding your requirements is a great place to start, but as you evaluate your many options, don’t forget to scrutinize the corporate structure of the vendors as much as you are their products. There are enormous benefits to working with SaaS companies who...

12 September 2019
4 Tips to Start Growing Revenue by Selling Marketing Services

Becoming a master of diversification as a publisher has become absolutely necessary for future-proofing growth and outpacing the competition. In ‘5 Strategies Leading Media Companies Use To Drive Digital Revenue,’ we highlighted publishers’ aim to expand sales efforts and create a multitude of revenue streams. One of these revenue streams is quickly gaining in popularity:...

11 September 2019
10 Questions to Ask When Your Vendor Rebrands

 The average company will rebrand every 7-10 years.  There are many reasons for doing so, from modernizing an outdated look to reputation management. In 2017, we revamped our logo and color scheme for a clean, modern look, but kept our name and mission statement. This kind of “revamp” happens often – but in 2019, a different...

5 September 2019
Quality Data and an Audience-Based Selling Approach

The two most influential data events of 2018 were the introduction of the GDPR and the Facebook/Cambridge Analytics data scandal.    In late 2015, EU administrators began to actively target data reform. They introduced the GDPR, or General Data Protection Regulation,  to ensure that “people have more control over their personal data” while promoting “a level playing field” for businesses.   Affecting everything from backend...

3 September 2019
Need to Reduce Software Costs? First, Calculate Your TCO

Reducing costs is often the driving force behind a system or process switch, and yet we all know the three pillars of People, Process and Technology must be aligned for future business success. Even as people are trained and processes are automated, investment in technology increases. Gartner’s IT Score CIO survey confirms that 62% of...

29 August 2019
News Articles
Filter:
367 7 Min Read
Read more
Free Digital Advertising Glossary to Print, Search & Save

As digital advertising continues to rapidly evolve, so does the vocabulary. Even the most interested among us can have a hard time keeping up. Whether

21 August 2019
666 11 Min Read
Read more
5 Steps to a Winning CRM Strategy for Your Media Business

If I had a dollar for every time a media company executive had asked me what they could do TODAY to grow their revenue; I

21 June 2019
540 2 Min Read
Read more
10 Digital Advertising Trends to Look for in 2019

Every year, advertisers predict the hottest trends that will dominate the industry in the months to come. As technology continues to rapidly evolve, it’s no

21 January 2019
1160 5 Min Read
Read more
How CRM Technology Can Impact Your Sales Revenue Goals

Most CRM solutions help you plan campaigns, manage your leads and log orders, however, the best CRM solutions help you do so much more. From

17 December 2018
304 4 Min Read
Read more
Adpoint e-Connect: e-Dispatch Made Easy

Lineup Systems has launched Adpoint e-Connect, an easy-to-use e-dispatch solution for Adpoint customers designed specifically to take the hassle out of issuing important customer documents,

13 November 2018
459 9 Min Read
Read more
Shortening the Advertising Sales Cycle: 3 Tips

Salespeople bogged down by administration. Systems that don’t talk to each other. Client information that’s hard to get and analyze. If this sounds familiar, you’re

7 November 2018
126 8 Min Read
Read more
The Spectator Fast-Tracks its Advertising Sales Transformation

Established in 1828, and now owned by Press Holdings, The Spectator publishes what is still hailed as “the most influential weekly in the English language”

18 October 2018
220 3 Min Read
Read more
Admeira Selects Lineup’s Adpoint System to Achieve Advertising Sales and Operational Performance Uplift

Lineup Systems today announced that Admeira, Switzerland’s largest marketing company, has selected Adpoint as its system of choice for helping to deliver improved sales and

11 August 2018
196 13 Min Read
Read more
Metro US Takes Flight

There’s no doubt about it. The way we consume news and entertainment has radically changed over the past decade, creating both challenges and opportunities for

21 June 2018
459 4 Min Read
Read more
Lineup Systems Launches Adpoint App Market

Adpoint App Market Gives Customers Access to More than 50 of Adpoint’s Pre-Built Integrations to Publishing Applications Broomfield, Colo., May 15, 2018 – Lineup Systems, the leading

15 May 2018
UPCOMING EVENTS
23 September INMA Media Innovation Week Hamburg, Germany
26 September Annual Global User Conference 2019 Banking Hall, London, UK
02 October Webinar Wednesday - Release 12.9 Webinar
03 October NNA’s 133rd Annual Convention and Trade Show Milwaukee, Wisconsin

Please select the country that you are in to be forwarded to the correct site.