Lineup Newsroom

Mark McCartney Joins Lineup as Director of Quality & Best Practice

Former Commercial Operations Director at TI Media joins leading advertising solutions provider  LONDON, UK – Lineup Systems has selected Mark McCartney to fill the new role of Director of Quality & Best Practice. McCartney brings over two decades of media experience to the role, including in-depth...

17 September 2020
How Political Ad Spend During COVID Compares to Past Election Cycles

    Last fall, presidential hopefuls had already shelled out nearly $70 million in digital advertising for the 2020 election. Projections showed a record year ahead for campaign ad spend, especially on platforms such as Facebook and Google. Little did we know then that the world would be turned...

15 September 2020
5 Questions Ad Sales Reps Should Ask Their Audience Teams

    The pressure is on for media organizations to diversify their revenue streams with subscription offerings in the wake of the COVID-19 pandemic’s effect on advertising sales. The industry is also grappling with high demand for first-party data amidst increasing privacy concerns and regulations. ...

10 September 2020
Working From Home Indefinitely? Focus on These 4 Areas

The digital real estate advertising firm Zillow made headlines in August with news that the organization will allow employees to work from home indefinitely. Many other companies, including those in the publishing industry, with staff who can get their work done remotely also have yet to bring team...

08 September 2020
SMB Media Buyer Reveals What They Look for When Placing Media Buys

Competition for advertisers’ dollars has increased in the wake of the COVID-19 pandemic as many organizations’ marketing budgets have dwindled in response to a shifting global economic landscape. As a publisher, one way to set yourself apart from the pack, attract new customers, and retain current...

03 September 2020
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How to Identify the Trends that will Impact Your Advertisers Most

Advertising performance across industries has been affected by COVID-19, as often happens in the wake of significant global events. Ad conversion rates have dropped by 21% on average since the public

3 Min Read
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Account Based Marketing for Publishers [5 Key Tactics]

As a publisher, you know that many advertisers have recently pulled back on spending. To give your advertising sales strategy a boost, take a page from the account based marketing (ABM) sales

11 June 2020
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This Clever Adpoint Hack Makes Collections Even Easier

With March’s abrupt shift to working from home, one of our customers had to quickly come up with ways to communicate business updates with advertisers and keep cash flowing. Closed offices meant they

09 June 2020
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6 Signs Your Sales Tech is Hindering Revenue Growth

We’ve written before about how the right technology can boost your sales performance, but how can you tell if you’re using the wrong system? This simple checklist will help.  

04 June 2020
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5 Questions to Ask About the Tech Stack of a Company You’ve Acquired

The media industry saw a flurry of mergers and acquisitions (M&A) in 2019, and this trend is likely to continue through this year and next. Big examples included VICE Media’s $400 million acquisition

2 Min Read
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3 Time-Saving Tips for Digital Ad Ops Teams

We’re all constantly striving to be more time-efficient with our daily tasks, and by utilising the most powerful OMS on the market with Adpoint, there are some simple ways you can gain back some of

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3 Ways to Protect Morale While Working From Home

It looks like we’ll be working from home for some time to come – and chances are, you are too! At Lineup, we’ve found many silver linings to working remotely. It’s easier to juggle time zone

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Webinar: 4 Strategies for Competing With Big Tech

In partnership with America’s Newspapers, Markus Feldenkirchen and Sarah Hartland recently hosted a special webinar with advice on how small publishers can position themselves against Facebook,

21 May 2020
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Is Advertising on Gaming Apps a New Frontier for Brands?

The video game industry has exploded since its beginnings in the 1980s and continues to see significant growth today. Marketers and advertisers are turning to this platform in increasing numbers to