Lineup Newsroom

    Why We’re Still Talking About Revenue Diversification

    With so much buzz about combined revenue models in the media industry over the past year, we have to ask, why are executives always talking about media revenue diversification? Aren’t they doing it yet? In this blog post, we’ll cover the challenges that are preventing some publishers from...

    25 February 2021
    The Future of Ad Targeting: 5 Targeting Models Taking Off

    As cookies slowly phase out in response to digital privacy law and platform changes, publishers and advertisers must engage new models for revenue generation and reaching audiences. Transformations in digital media will require more creative ways to target ads, and in many cases, this era of...

    23 February 2021
    Will Cinema Advertising Ever Bounce Back?

    From Warner Bros. collapsing the theatrical window by releasing all their 2021 films online at the same time as in theaters, to AMC launching private screenings and theatre spaces--the movie industry has certainly gotten creative under the crushing strain of the Coronavirus crisis. Just before...

    16 February 2021
    2021 Subscription Trends - and How to Leverage Them ASAP

    We recently asked our customers, "What's your favorite thing about working in the media industry?" One response quickly emerged as the most popular reason: "It's always changing!" While that change may keep us on our toes and ensure the day-to-day stays interesting, let's face it, it can also be...

    11 February 2021
    Subscription Management Platform, ‘Amplio’, Launched by Leading SaaS Provider

    BROOMFIELD, CO - Lineup Systems today announced that their highly-anticipated subscriptions platform, “Amplio,” is now available to the media market. The platform promises to grow subscription revenue immediately by eliminating common frustrations with market competitors such as high...

    09 February 2021
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    58% of Publishers List Big Tech as Looming Threat

    Tech giants have monopolized the digital advertising market over the past decade. These companies collect tons of user data and offer robust ad targeting as well as massive reach to brands—all for a

    6 Min Read
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    Political Ad Spend: Will 2020 Change Future Elections?

    As the day of the highly anticipated and hotly contested U.S. presidential election arrives, both major parties agree that the national and global impact of its outcome will last for generations. For

    4 Min Read
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    What to Do When Your Legacy System Is Sunsetting [5 Tips]

        If you have a system that’s on its last legs, it’s crucial to consider upgrading your tech for security purposes, as well as to improve efficiency within your organization. Here, we’ll cover 5

    29 October 2020
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    Subscriptions Can Protect Media Credibility in Fake News Era [Opinion]

    Fake news. Misinformation.  News avoidance. Alternative facts. Cyber propaganda. 

    27 October 2020
    4 Min Read
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    Webinar: Which COVID19 Changes Are Here to Stay?

    As the calendar inches towards many international holidays and colder weather in the global north, communities worldwide are seeing spikes in COVID19 cases. In many ways, the social, political, and

    22 October 2020
    3 Min Read
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    Are Publishing Executives Over-Confident on Interdepartmental Collaboration?

      Publishers must be prepared to overcome several roadblocks on the path to establishing revenue models that combine both advertising and subscription sales. One common challenge involves

    3 Min Read
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    Disparate Data Presents Major Challenge for Publishers

      Growing numbers of publishers are turning more attention to revenue diversification in the wake of COVID-19, which dealt a blow to ad sales earlier this year. We examine this trend in our

    3 Min Read
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    Subscriptions Prove Resilient Against Covid19 Impacts

    Over the weekend, the World Health Organization reported a record single-day increase in global cases of COVID-19, just days after President Trump and over 35 White House aides, visitors, and

    13 October 2020
    2 Min Read
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    Adweek Report Confirms: Combined Revenue Models Key to Success

    Media organizations around the globe are focused on adapting their revenue models to be less dependent on advertising and more resilient over all.  Publishing Executive, a subsidiary of Adweek,

    2 Min Read
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    Leading Benelux Publishers Collaborate for Improved Performance, Cost Sharing

    BENELUX, Amsterdam – Leading publishers DPG Media, Mediahuis Nederland B.V. and NDC Mediagroep have officially formed a collaborative ‘Publishers Forum’ as of September. These publishers have

    06 October 2020