Lineup Newsroom

    4 Key Features to Look for in Your Next CRM

    As a forward thinking publisher, you know your sales team needs top notch tech to compete with ease and speed in today’s media landscape. Whether you’re on the hunt for your first customer relationship management (CRM) platform or you’re looking to replace a legacy system, it’s crucial to know...

    14 September 2021
    8 Benefits of Modern, Flexible Media Sales Reporting

    Data is integral to every media organization’s marketing and sales functions. In today’s media landscape, publishers have access to unprecedented volumes of information, so it’s no surprise that 95% of companies are leveraging data to fuel opportunities for predicting customer behavior and driving...

    07 September 2021
    Why Did We Create Amplio?

    It has been six months since Lineup Systems’ Amplio subscription management platform arrived on the media market with the aim of helping publishers quickly increase subscription revenue. In this article, we’ll explore why we created Amplio and how insightful conversations with publishers informed...

    31 August 2021
    3 Troubleshooting Tips for Digital Campaigns

    As increasing numbers of media organizations undergo digital transformation, publishers are often left at the mercy of third-party technology systems when planning or executing digital advertising campaigns for their customers. Unfortunately, this scenario can lead to delays in campaign delivery...

    25 August 2021
    Why Publishers Need Technology that Offers Invoicing Flexibility

    The media sales landscape looks drastically different today than it did even 5 years ago. A changing advertising market, a booming subscription economy, and a global pandemic have all spurred media organizations to transform their sales packages and processes so their businesses can remain...

    10 August 2021
    3 Min Read
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    Programmatic vs. Direct Sales: Which is Best Suited for Growth in 2021?

    The internet’s first banner ad graced computer screens nearly 30 years ago in 1994, but it wasn’t until 2009 when the heyday of programmatic advertising began. The media industry was changing rapidly

    4 Min Read
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    What Can Publishers Do About Media Literacy?

    Late last summer, the Pew Research Center reported that nearly 55% of Americans have little or no confidence in the news media. It’s a trend that correlates with increased misinformation and media

    3 Min Read
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    Catching Up on the Big Tech vs. News Media Showdown in Australia

    Among the dozens of dramatic reports that have crowded the opening act of 2021 came an unprecedented move by big tech against news media in Australia: Facebook made good on prior threats to ban users

    27 May 2021
    3 Min Read
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    Digital Advertising Tax: What You Need to Know

    Big Tech has faced growing backlash over its dominant role on the digital advertising landscape throughout the past few years. To many publishers’ frustration, Amazon, Facebook, and Google collected

    25 May 2021
    4 Min Read
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    Micro-Influencers in the Newsroom

    The attention economy is making a dramatic shift towards the creator economy and placing influencers at front and center of the evolving digital ecosystem. Venture capitalist Clara Lindh Bergendorff

    20 May 2021
    6 Min Read
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    Is Bad News Still Good for Business?

    Almost 90% of Americans now obtain their news on digital devices, and one in five find their political news mainly on social media. A 2020 study by Dr. Tyler J. VanderWeele of Harvard T.H. Chan

    2 Min Read
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    Lineup Systems Partners with McClatchy to Radically Transform their Advertising and Sales Operations

    The McClatchy Company (McClatchy) holds a significant place in the annals of US media, winning more than 50 Pulitzer Prizes over its 160-year history. Today, McClatchy owns and operates more than 30

    13 May 2021
    4 Min Read
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    CDP, DMP, CLV, and How to Keep Track of All these Acronyms

    Modern marketers have access to a staggering 8,000+ martech solutions, so it’s no wonder there are myriad acronyms floating around on the industry landscape to describe various software systems and

    3 Min Read
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    How to Find the Right OMS for More Than 100 Users

    As your media company grows, you’ll likely begin to sell a wider range of advertising products and packages, and your customer base will increase. This is cause for celebration—but not without a few

    2 Min Read
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    Lineup Launches 'Opportunities Enhanced' to Transform Adpoint’s CRM Experience

    BROOMFIELD, CO: Lineup Systems is excited to announce the launch of its much-anticipated 'Opportunities Enhanced' program.  Opportunities Enhanced is set to leverage the power of Lineup’s end-to-end

    04 May 2021