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Is the Google Antitrust Probe a Sales Opportunity for Publishers?

The relationship between Google and news media publishers has historically been symbiotic: publishers allow Google to aggregate their content for free and in exchange, Google makes that content accessible to the billions of people using the search engine every day, also for free. In return, Google gets usage and clicks on paid ads adjacent to...

17 September 2019
3 Questions to Ask Every Vendor About Their Business Structure

  When evaluating a large software purchase, it is easy to get caught up in exciting features and functions. Understanding your requirements is a great place to start, but as you evaluate your many options, don’t forget to scrutinize the corporate structure of the vendors as much as you are their products. There are enormous benefits to working with SaaS companies who...

12 September 2019
4 Tips to Start Growing Revenue by Selling Marketing Services

Becoming a master of diversification as a publisher has become absolutely necessary for future-proofing growth and outpacing the competition. In ‘5 Strategies Leading Media Companies Use To Drive Digital Revenue,’ we highlighted publishers’ aim to expand sales efforts and create a multitude of revenue streams. One of these revenue streams is quickly gaining in popularity:...

11 September 2019
10 Questions to Ask When Your Vendor Rebrands

 The average company will rebrand every 7-10 years.  There are many reasons for doing so, from modernizing an outdated look to reputation management. In 2017, we revamped our logo and color scheme for a clean, modern look, but kept our name and mission statement. This kind of “revamp” happens often – but in 2019, a different...

5 September 2019
Quality Data and an Audience-Based Selling Approach

The two most influential data events of 2018 were the introduction of the GDPR and the Facebook/Cambridge Analytics data scandal.    In late 2015, EU administrators began to actively target data reform. They introduced the GDPR, or General Data Protection Regulation,  to ensure that “people have more control over their personal data” while promoting “a level playing field” for businesses.   Affecting everything from backend...

3 September 2019
Need to Reduce Software Costs? First, Calculate Your TCO

Reducing costs is often the driving force behind a system or process switch, and yet we all know the three pillars of People, Process and Technology must be aligned for future business success. Even as people are trained and processes are automated, investment in technology increases. Gartner’s IT Score CIO survey confirms that 62% of...

29 August 2019
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Why Media Companies are Pivoting from Audience Data to Ad Spend Data

Data is everywhere. It’s in our homes and our workplaces, on our TV screens and on the websites we visit. As big data impacts every

18 April 2018
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Lineup Systems’ Adpoint Now Available on Salesforce AppExchange

Lineup Systems customers can now access Adpoint’s complete media sales solution directly within Salesforce BROOMFIELD, Colo., Feb. 26, 2018 – Lineup Systems’ Adpoint App is now

26 February 2018
277 6 Min Read
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Lineup Systems Launches New User Interface for Adpoint, ‘Blaze’

Blaze is “easier, quicker and smarter,” breaking new ground in user interface design for media sales solutions It’s a UI unlike any other of its

8 February 2018
123 1 Min Read
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DoubleClick Sales Manager Sunsetting is a Blessing in Disguise

Despite the fact that change can be hard, Google’s retirement of DoubleClick Sales Manager (DSM) is a blessing in disguise for publishers. The internet advertising powerhouse is

24 January 2018
    117 5 Min Read
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    Paddock Publications Selects Adpoint to Transform Ad Sales

    Adpoint will reduce IT costs, grow ad revenue, improve customer service and increase operational efficiencies for Paddock Publications Broomfield, Colo., Jan. 23, 2018 — Paddock

    22 January 2018
    124 2 Min Read
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    Lineup Systems Appoints Markus Feldenkirchen to Executive VP of North America

    Former ppi Media CEO joins fast-growing advertising sales solution pioneer Broomfield, Colo., Jan. 10, 2018 — Lineup Systems, a leading provider of advertising sales technology, has appointed

    10 January 2018
      128 1 Min Read
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      Lineup Systems Increases Support for North American Media Companies

      World’s leading media sales technology provider readies operations for significant North American expansion in 2018 Broomfield, Colo.— Jan. 10, 2018 —Lineup Systems completed 2017 as the

      10 January 2018
        160 4 Min Read
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        Singapore Press Holdings Chooses Lineup Systems

        Asia’s leading media group to integrate Lineup’s Adpoint end-to-end advertising solution with Salesforce CRM and Google DFP to identify, target and close sales opportunities quickly

        8 January 2018
          121 3 Min Read
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          New ‘Adpoint Workflow’ to Simplify Complex Advertising Processes

          Adpoint Workflow reduces order processing time and increases operational efficiencies for media companies Lineup Systems, a leading media sales technology provider, today introduced Adpoint Workflow

          14 November 2017
          107 2 Min Read
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          Vocento Selects Lineup to Centralize Advertising Sales

          Lineup Systems, makers of the world’s #1 advertising sales platform Adpoint, today announced that Vocento, the largest publishing group in Spain, has selected Lineup to

          9 October 2017
          UPCOMING EVENTS
          23 September INMA Media Innovation Week Hamburg, Germany
          26 September Annual Global User Conference 2019 Banking Hall, London, UK
          02 October Webinar Wednesday - Release 12.9 Webinar
          03 October NNA’s 133rd Annual Convention and Trade Show Milwaukee, Wisconsin

          Please select the country that you are in to be forwarded to the correct site.