Newsroom

5 Signs It’s Time to Outsource Your Ad Operations

More media companies are outsourcing ad operations than ever before, and it’s no wonder: ad ops are time-consuming and increasingly complex. Expert ad ops teams can bring in consistent revenue for digital publishers, but talent can be hard (and expensive) to find. Ad management, site management, revenue and performance optimization, reporting, and more are all critical tasks,...

9 July 2020
Lineup Systems Obtains New Data Security Certification

London, UK – Lineup Systems today announced that they have become an ISO/IEC 27001 accredited organization. In accordance with Lineup’s mission to empower and support media organizations, this information security certification demonstrates the company’s ability to protect customer data.   The ISO/IEC 27001 information security standard is considered a global benchmark, and requires organizations to meet criteria such as:  Systematically examine the organization's information security risks, taking account...

7 July 2020
6 Ways the Media Industry Has Changed Due to COVID-19

The media industry continues to feel the effects of the COVID-19 public health crisis, and while economies around the globe have begun to reopen, ‘business as usual’ won’t resume for quite some time, if ever. The pandemic’s long term impact on the media industry is not yet clear. While some publishers may not survive the...

30 June 2020
Combined Revenue Models are the Future of Media

This article was first published as “The Case for Combined Revenue Models” on Digital Content Next, of which Lineup Systems is a supporting member.  Subscription models have increased in popularity among growing numbers of publishers who are shifting their focus away from ad sales – and this trend has gained even more ground over the course...

23 June 2020
5 Ways to Audit Your Internal Workflows and Processes for Maximum Efficiency

Publishers are facing budgetary constraints due to the drop in advertising revenue caused by the COVID-19 pandemic. Now is an excellent time to focus on auditing your internal workflows and processes so that you can find opportunities to automate and reduce administrative costs. Identifying internal efficiencies is important for several reasons. First, more than 90%...

18 June 2020
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10 Thought Leaders in the Publishing Industry to Follow Now

Thought leadership content should be on your reading list for several reasons. Thought leaders in the publishing industry present unique perspectives on the industry’s challenges,

21 April 2020
750 7 Min Read
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How to Find Short-Term Revenue Opportunities with Adpoint 

  With ad spending down more than 30% across digital and traditional channels, publishers are scrambling for short-term revenue opportunities. Digiday platforms reporter Max Willens said earlier this week, “Flexibility is

16 April 2020
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5 Ways to Re-purpose the Same Journalism to Diversify Revenue

This post was originally shared on Digital Content Next.  As multi-channel has given way to omnichannel distribution, publishers no longer seek print readers or digital

14 April 2020
657 7 Min Read
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5 Signs You Need a Self-Service Ad Portal

Growing numbers of media companies are choosing to streamline their operations by implementing self-service ad portal technology. As the industry landscape continues to become more

9 April 2020
724 7 Min Read
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3 Ways Adpoint Can Boost Online Collaboration

While your team is working from home, you may notice new challenges arise. Having fewer distractions can be helpful, but teamwork may be harder to maintain.

7 April 2020
1198 3 Min Read
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Lineup Launches Program to Support Customers During Covid19

BROOMFIELD, CO – Lineup Systems today announced new programs to support their customers while social distancing guidelines remain in place around the world. These include bi-weekly webinars, free

2 April 2020
5331 5 Min Read
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25 Fun Ideas for Your Next ‘Virtual Coffee Break’

Like most of you, we’ve temporarily closed our global offices and our staff is working from home. The shift to remote work hasn’t slowed us down, but we

31 March 2020
588 2 Min Read
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Is Your Sales Team Struggling to Adopt New Technology? This Will Help

As digital media has morphed into multi-channel and omnichannel, in the blink of an eye, sales teams have been challenged to embrace an ‘adapt-or-die’ mentality. Meanwhile, sales managers still struggle to

26 March 2020
636 7 Min Read
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3 Reasons You Should Audit Your Database Regularly

The need for high-quality, first-party data has become more prevalent than ever before, as publishers and advertisers alike grapple with increasingly complex data privacy regulations,

24 March 2020
689 9 Min Read
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Adapting in the Age of Digital: 3 Tips for Publishers

Digital disruption has become the new normal in the publishing industry after more than a decade of massive change. Companies are shifting their business models

19 March 2020
UPCOMING EVENTS
05 August LMA Digital Summit 2020
17 September WAN-IFRA 72nd World News Media Congress
28 September NAC 2020 Conference
14 December AdMonsters Ops Conference 2020

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