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Is Your Sales Team Struggling to Adopt New Technology? This Will Help

As digital media has morphed into multi-channel and omnichannel, in the blink of an eye, sales teams have been challenged to embrace an ‘adapt-or-die’ mentality. Meanwhile, sales managers still struggle to convince their teams of the benefits new tools and technology will bring to their organization. A disconnect between decision-makers and end-users can mean that an organization never truly solves its core...

26 March 2020
3 Reasons You Should Audit Your Database Regularly

The need for high-quality, first-party data has become more prevalent than ever before, as publishers and advertisers alike grapple with increasingly complex data privacy regulations, and face off against walled gardens for audiences’ attention. Your data is only as valuable as it is clean. This is true regardless of what platform(s) your company uses to...

24 March 2020
Adapting in the Age of Digital: 3 Tips for Publishers

Digital disruption has become the new normal in the publishing industry after more than a decade of massive change. Companies are shifting their business models to accommodate large scale transformation driven by evolving audience behaviors and demands. For example, personalization has become increasingly innovative and prevalent in recent years, with at least 90% of online...

19 March 2020
Covid-19: A Message From Our Team

We are thankful to have a global staff that is used to working online. We wanted to reassure you that we're putting measures in place to ensure it's business as usual here at Lineup Systems as the Covid-19 situation develops. Whether we're at home or in the office, we're still hard at work supporting all your...

16 March 2020
The Seattle Times to Consolidate Advertising Systems to Drive Sales

BROOMFIELD, Colo. – Lineup Systems today announced that The Seattle Times has selected Adpoint as their new order management system across their print, digital & agency services product lines. The Seattle Times reaches more adults in the Northwest region than any other local media entity, across multiple titles and marketing services. Gary Smith, VP of...

11 March 2020
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10 Tasks You Can Automate with Adpoint Workflow

We’re all looking to save time (and headaches) wherever possible. “Automation” is a buzzword for this very reason – and in 2020, it’s predicted to

9 January 2020
400 Min Read
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Lineup and Maxifier Partner to Help Customers Drive Revenue, Reduce Costs

Lineup Systems and Maxifier have entered into a global partnership; teaming up to help media companies increase revenues, increase productivity and reduce cost.  Lineup is the

7 January 2020
792 13 Min Read
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2020 Digital Advertising Trends: Predictions for Publishers

The digital advertising industry will continue to shift toward new technologies in 2020, and publishers and advertisers must evolve to stay top of mind with

17 December 2019
510 16 Min Read
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What’s Preventing 5G from Becoming Mainstream?

Last year we predicted that 5G was going to quickly break into mainstream usage. But as you might have noticed, 5G has not become ubiquitous - why?

12 December 2019
520 7 Min Read
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Lineup Launches Self Service Payment Portal at Canada’s Leading Media Group

Lineup Systems today announced that its new customer payment portal, Pay4media, has gone live at Metroland Media Group, a subsidiary of Torstar Corporation.

11 December 2019
499 7 Min Read
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Augmented Reality in Advertising: Will it Take Off in 2020?

The rise in Augmented Reality (AR) is apparent throughout industries such as gaming, healthcare and education. As we move into 2020, the advertising industry is

10 December 2019
416 4 Min Read
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Leading Belgium Advertising Sales House Adopts Adpoint to Enable Business Agility 

Lineup Systems today announced Belgium publisher, ProduPress Advertising will revamp their multichannel advertising sales capabilities by deploying Lineup’s cloud-based advertising sales platform Adpoint. 

5 December 2019
626 18 Min Read
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Voice Search for Advertising: Gimmick or New Normal?

Last year, we predicted that voice search would increasingly become the standard method for query making in 2019. In this post, we’ll take a look at how these predictions panned out.

3 December 2019
626 17 Min Read
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Publishers Debate: Compete or Collaborate with Walled Gardens?

Publishers are rightfully concerned with the fact that huge search and social content conglomerates such as Google and Facebook are dominating the digital advertising market.

26 November 2019
691 15 Min Read
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Integrate, Configure, or Build? The Pros and Cons of Each Approach

Sales media companies need a system that’s going to serve their diverse requirements–from managing customer orders to billing and collection to delivery. Ideally, all aspects

21 November 2019
UPCOMING EVENTS
27 April INMA World Congress 2020
04 May WAN-IFRA Publish Asia 2020
17 June WAN-IFRA 72nd World News Media Congress

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