Newsroom

How to Choose Solutions That Will Scale With Your Business

The media industry is undergoing an intensive transformation as it adapts to digital environments. The intensifying need for media companies to capture future growth opportunities and respond to rapidly changing market realities is driving mergers and acquisitions.  Since 2000, 90% of media consumed in the US has been controlled by just 6 corporations. The last 10% are...

16 January 2020
Programmatic Trends: The 2019 Predictions We Got Wrong And Right

At the end of each year, thought-leaders voice their opinion on what they believe will be the “next big thing” in the media industry. End-of-year trends and predictions have become a tradition to most, and it’s definitely a tradition we look forward to. In fact, we’ve recently published our own list of 2020 predictions, specifically...

14 January 2020
10 Tasks You Can Automate with Adpoint Workflow

We’re all looking to save time (and headaches) wherever possible. “Automation” is a buzzword for this very reason – and in 2020, it’s predicted to take off more than ever, relegating “commodity” tasks to computers so humans have time to tackle complex challenges. Adpoint is no exception to this trend, and Lineup’s Workflow plugin is designed to free up your...

9 January 2020
Lineup and Maxifier Partner to Help Customers Drive Revenue, Reduce Costs

Lineup Systems and Maxifier have entered into a global partnership; teaming up to help media companies increase revenues, increase productivity and reduce cost.  Lineup is the acknowledged leader in end-to-end media sales solutions, with their cloud-based Adpoint solution being recognized for transforming multiple leading media companies. Now a ten-year-old company, Lineup pioneered the media sales solution category,...

7 January 2020
2020 Digital Advertising Trends: Predictions for Publishers

The digital advertising industry will continue to shift toward new technologies in 2020, and publishers and advertisers must evolve to stay top of mind with consumers. In our new white paper, ‘2020 Digital Advertising Trends: Predictions for Publishers,’ you’ll gain clarity on which innovations signal trends to watch rather than passing fads. These include ever-pervasive data...

17 December 2019
News Articles
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Webinar: “Can You ‘Talk-the-Talk’ of Digital Advertising?”

In partnership with America’s Newspapers, Newsroom authors Tiffany Kelly and Sarah Hartland will host a special webinar designed for anyone getting started with (or catching

24 October 2019
398 Min Read
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Overcoming Third-Party Data Dependence: Experts Weigh In

In the midst of ongoing speculation and conflicting views, we’ve shared a considerable amount of information regarding data regulation. It’s a puzzle the digital advertising industry

22 October 2019
769 17 Min Read
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An In-Depth Guide to Data Management Platforms (DMPs)

Have you ever wondered how marketers find the right places to advertise given that there are billions of websites live on the web? Here’s a

17 October 2019
565 13 Min Read
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4 Simple Tips for Surviving a Cookie-Less Future

As new technologies and innovations are introduced frequently each year, the digital advertising industry has become accustomed to unexpected change. Of course, the frequent change will

15 October 2019
466 12 Min Read
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Sales Teams MUST Understand How They Differ From Big Tech

This article was first published as “Yes, publishers can compete with Google (here’s how)” on Digital Content Next, of which Lineup Systems is a supporting

10 October 2019
386 Min Read
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Will the Taboola-Outbrain Merger Impact Adpoint?

Taboola and Outbrain recently announced a plan to merge, joining forces to reach over 2 billion people per month via content recommendation widgets at the

8 October 2019
573 37 Min Read
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The Future of Media Lies in a Better Experience

  Media companies that want to “future proof” their business must focus on creating a better experience – for readers and advertisers alike. This was

3 October 2019
453 9 Min Read
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Podcasts as Revenue Generators: Silver Bullet or Red Herring?

It is no secret that podcasts are booming. The medium has been growing for years, and analysts once skeptical are now reporting that this growth

1 October 2019
575 3 Min Read
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Lineup Systems Hosts 5th Annual User Conference at Banking Hall

  For the fifth year in a row, Lineup System’s customers gathered in London for the Annual Global User Conference to learn and network with

26 September 2019
421 5 Min Read
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Google Ad Manager UI Changes: How They Affect Adpoint

Nearly four months ago, Google announced a plan to relaunch their core booking and creative workflow in Google Ad Manager (GAM), as part of their

25 September 2019
UPCOMING EVENTS
06 March 14th WAN-IFRA Middle East Conference
19 March LOAC2020- 11th Annual Local Online Advertising Conference Miami, Florida
27 April INMA World Congress 2020
04 May WAN-IFRA Publish Asia 2020

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