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Integrate, Configure, or Build? The Pros and Cons of Each Approach

Sales media companies need a system that’s going to serve their diverse requirements–from managing customer orders to billing and collection to delivery. Ideally, all aspects of order management, CRM, finance, and data tracking should be joined into one cohesive system. There are three approaches for achieving this: Integrating media sales tools with your existing software...

21 November 2019
Yield Management Tips for Digital Publishers, Part Two

If you’re a digital publisher, you know that revenue management and maximizing yield involves more than analyzing eCPM trends. In part one of this two-part series, we discussed simple tips that could be used by all media companies as the foundation for yield optimization strategy.  Understanding your audience is a must, and an easy way...

19 November 2019
3 Yield Optimization Tips for Publishers (Part One)

Yield management can be described as analyzing data and performing certain optimization techniques to maximize performance and revenue. One of the simplest forms of inventory optimization for digital publishers is accurately pricing inventory. While the concept may sound pretty straight forward, a yield manager’s job is highly technical - and far from easy. To manage...

12 November 2019
Lineup Systems Launches Ground-Breaking Payment Portal: ‘Pay4media’

  Pay4Media’s innovative platform lets you take charge of credit control by automating the payment process and improving efficiency. This, in turn, improves working capital and frees up precious admin time. After listening to our customers’ pain points, the Lineup team has developed a flexible solution to streamline cash collection. This will free up finance teams to focus on large, difficult accounts while saving the...

13 November 2019
Yes, You Can Book Events With Adpoint! (Here’s How)

  While we love writing about multi-channel ad sales, the truth is that in some scenarios, all you really need is a single-channel solution. Because Adpoint is designed to be flexible for your business, managing orders for a specific channel, such as events, is incredibly easy and versatile. Best of all, you can still enjoy...

7 November 2019
If You Still Think Programmatic is Sold at a Lower Rate, Think Again

Due to the ever-changing digital landscape, and thanks to laws like GDPR and CCPA, there’s a growing interest in programmatic guaranteed over RTB-driven programmatic buys. Yet, despite the growing interest, a large part of the industry still believes outdated misconceptions around the topic in general.  Programmatic guaranteed is programmatic advertising in its simplest form. It...

5 November 2019
Bonus Glossary of Programmatic Advertising Terminology

Earlier this fall, we released the "A-Z Glossary of Digital Advertising Terms," and we were blown away by the response! Many of you downloaded the guide and sent us notes asking for more. Turns out, we can all benefit from a refresher from time to time, especially in an industry that is constantly evolving. In...

31 October 2019
News Articles
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Is the Google Antitrust Probe a Sales Opportunity for Publishers?

The relationship between Google and news media publishers has historically been symbiotic: publishers allow Google to aggregate their content for free and in exchange, Google

17 September 2019
329 5 Min Read
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3 Questions to Ask Every Vendor About Their Business Structure

  When evaluating a large software purchase, it is easy to get caught up in exciting features and functions. Understanding your requirements is a great

12 September 2019
268 13 Min Read
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4 Tips to Start Growing Revenue by Selling Marketing Services

Becoming a master of diversification as a publisher has become absolutely necessary for future-proofing growth and outpacing the competition. In ‘5 Strategies Leading Media Companies

11 September 2019
734 11 Min Read
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10 Questions to Ask When Your Vendor Rebrands

 The average company will rebrand every 7-10 years.  There are many reasons for doing so, from modernizing an outdated look to reputation management. In 2017, we

5 September 2019
959 14 Min Read
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Quality Data and an Audience-Based Selling Approach

The two most influential data events of 2018 were the introduction of the GDPR and the Facebook/Cambridge Analytics data scandal.    In late 2015, EU administrators began to actively target data

3 September 2019
838 11 Min Read
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Need to Reduce Software Costs? First, Calculate Your TCO

Reducing costs is often the driving force behind a system or process switch, and yet we all know the three pillars of People, Process and

29 August 2019
877 16 Min Read
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5 Strategies Media Companies Are Using to Drive Digital Revenue

  Between industry blogs, podcasts, and vendor outreach, there is no shortage of content highlighting the latest digital trends. But which trends have been proven

26 August 2019
1003 14 Min Read
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5 Ways to Bundle Your Inventory to Increase Sales

As consumer privacy and data protection laws continue to gain traction across the globe (GDPR, CCPA, etc), the death of cookie-based tracking has been looming for some time.

23 August 2019
187 4 Min Read
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Lineup Systems Joins Digital Content Next as Supporting Member

Lineup Systems announced today that they’ve signed on as a supporting member of Digital Content Next (DCN), a trade organization dedicated to “serving the unique

22 August 2019
593 7 Min Read
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Free Digital Advertising Glossary to Print, Search & Save

As digital advertising continues to rapidly evolve, so does the vocabulary. Even the most interested among us can have a hard time keeping up. Whether

21 August 2019
UPCOMING EVENTS
26 November LA Press au Futur
03 December Campaign Publishing Summit
06 March 14th WAN-IFRA Middle East Conference
19 March LOAC2020- 11th Annual Local Online Advertising Conference Miami, Florida

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