Lineup Newsroom

    71% of Publishers Seeking to Diversify Revenue After COVID: Here Are the Models They're Considering

    Advertising spend is expected to shrink over 8% worldwide by the end of 2020, according to WARC’s Global Ad Trends Report. This drop of nearly $50 billion has prompted publishers around the globe to adapt their revenue models to make up for the shortfall.

    19 November 2020
    76% of Publishers List Gathering First-Party Data Among Top Priorities

    As platforms and governments roll out increased user data protection measures, the era of third-party cookies faces an inevitable crumble. In its place, publishers are finding subscriptions-based, first-party data an opportunity to bite into. In this recent report from NAPCO, 76% of publishers...

    12 November 2020
    Las Vegas Review-Journal Chooses Adpoint to Replace Legacy System

    BROOMFIELD, Colo. - Lineup Systems today announced that the Las Vegas Review-Journal has chosen Adpoint, Lineup System’s multichannel advertising sales solution, to replace their existing system. Kim Espejo, Information Technology Director at Las Vegas Review-Journal, said the current system,...

    10 November 2020
    58% of Publishers List Big Tech as Looming Threat

    Tech giants have monopolized the digital advertising market over the past decade. These companies collect tons of user data and offer robust ad targeting as well as massive reach to brands—all for a relatively low cost. As a result, this level of competition has proven challenging for even the...

    05 November 2020
    Political Ad Spend: Will 2020 Change Future Elections?

    As the day of the highly anticipated and hotly contested U.S. presidential election arrives, both major parties agree that the national and global impact of its outcome will last for generations. For the first time ever, political ad spend is projected to exceed a massive $11 billion--more than the...

    03 November 2020
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    Every Article You Need to Read About Advertising Data

    The advertising industry has seen drastic changes over the past year, with internet browsers shifting away from using third-party cookies to target audiences, deliver insights, and drive behavioral

    28 July 2020
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    What Publishers Should Know About the Facebook Advertiser Boycott

    It’s been a cruel summer for at least one player on the big tech landscape. Growing numbers of companies are pulling their ads from Facebook’s platform—a trend that started in June and shows no sign

    16 July 2020
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    5 Signs It's Time to Outsource Your Ad Operations

    More media companies are outsourcing ad operations than ever before, and it’s no wonder: ad ops are time consuming and increasingly complex. Expert ad ops teams can bring in consistent revenue for

    09 July 2020
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    Lineup Systems Obtains New Data Security Certification

    London, UK – Lineup Systems today announced that they have become an ISO/IEC 27001 accredited organization. In accordance with Lineup’s mission to empower and support media organizations,

    07 July 2020
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    6 Ways the Media Industry Has Changed Due to COVID-19

    The media industry continues to feel the effects of the COVID-19 public health crisis, and while economies around the globe have begun to reopen, ‘business as usual’ won’t resume for quite some time,

    3 Min Read
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    Combined Revenue Models are the Future of Media

    This article was first published as “The Case for Combined Revenue Models” on Digital Content Next, of which Lineup Systems is a supporting member. 

    3 Min Read
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    5 Ways to Audit Your Internal Workflows and Processes for Maximum Efficiency

    Publishers are facing budgetary constraints due to the drop in advertising revenue caused by the COVID-19 pandemic. Now is an excellent time to focus on auditing your internal workflows and processes

    18 June 2020
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    How to Identify the Trends that will Impact Your Advertisers Most

    Advertising performance across industries has been affected by COVID-19, as often happens in the wake of significant global events. Ad conversion rates have dropped by 21% on average since the public

    3 Min Read
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    Account Based Marketing for Publishers [5 Key Tactics]

    As a publisher, you know that many advertisers have recently pulled back on spending. To give your advertising sales strategy a boost, take a page from the account based marketing (ABM) sales

    11 June 2020
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    This Clever Adpoint Hack Makes Collections Even Easier

    With March’s abrupt shift to working from home, one of our customers had to quickly come up with ways to communicate business updates with advertisers and keep cash flowing. Closed offices meant they

    09 June 2020