Lineup Newsroom

Mark McCartney Joins Lineup as Director of Quality & Best Practice

Former Commercial Operations Director at TI Media joins leading advertising solutions provider  LONDON, UK – Lineup Systems has selected Mark McCartney to fill the new role of Director of Quality & Best Practice. McCartney brings over two decades of media experience to the role, including in-depth...

17 September 2020
How Political Ad Spend During COVID Compares to Past Election Cycles

    Last fall, presidential hopefuls had already shelled out nearly $70 million in digital advertising for the 2020 election. Projections showed a record year ahead for campaign ad spend, especially on platforms such as Facebook and Google. Little did we know then that the world would be turned...

15 September 2020
5 Questions Ad Sales Reps Should Ask Their Audience Teams

    The pressure is on for media organizations to diversify their revenue streams with subscription offerings in the wake of the COVID-19 pandemic’s effect on advertising sales. The industry is also grappling with high demand for first-party data amidst increasing privacy concerns and regulations. ...

10 September 2020
Working From Home Indefinitely? Focus on These 4 Areas

The digital real estate advertising firm Zillow made headlines in August with news that the organization will allow employees to work from home indefinitely. Many other companies, including those in the publishing industry, with staff who can get their work done remotely also have yet to bring team...

08 September 2020
SMB Media Buyer Reveals What They Look for When Placing Media Buys

Competition for advertisers’ dollars has increased in the wake of the COVID-19 pandemic as many organizations’ marketing budgets have dwindled in response to a shifting global economic landscape. As a publisher, one way to set yourself apart from the pack, attract new customers, and retain current...

03 September 2020
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How Media Companies are Supporting Local Business During COVID-19

The coronavirus pandemic has leveled a blow to local businesses around the globe. Estimates suggest that 15,000 U.S. retailers could be forced to permanently shut their doors as a result of the

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3 Adpoint Digital Integrations That Will Make Your Work Easier

Media companies worldwide choose Lineup Systems’ Adpoint sales management solution for a few key reasons. Adpoint is the industry’s only omnichannel, end-to-end system of its kind, helping media

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Can You Really “Future-Proof” a Media Business?

Whether you’ve scratched your head at the phrase “future-proof” or you use it regularly in conversation, the concept is simple. Future-proofing refers to cultivating strategies and techniques, as

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The Best COVID-19 Advice for Publishers [7 Tips]

The global coronavirus pandemic has had a staggering impact on lives and livelihoods around the world, and the publishing industry has not escaped the upheaval. In a poll of 50 publishers, 86% told

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8 Things Every Publisher Must Do to Make Ad Buying Easy (And Increase Revenue!) 

Marketers in almost every industry are cutting advertising spend, and the publishing industry is feeling the effects. The difference between media organizations who survive during this time and those

23 April 2020
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10 Thought Leaders in the Publishing Industry to Follow Now

Thought leadership content should be on your reading list for several reasons. Thought leaders in the publishing industry present unique perspectives on the industry’s challenges, priorities and

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5 Ways to Re-purpose the Same Journalism to Diversify Revenue

This post was originally shared on Digital Content Next. 

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5 Signs You Need a Self-Service Ad Portal

Growing numbers of media companies are choosing to streamline their operations by implementing self-service ad portal technology. As the industry landscape continues to become more complex,

09 April 2020
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3 Ways Adpoint Can Boost Online Collaboration

While your team is working from home, you may notice new challenges arise. Having fewer distractions can be helpful, but teamwork may be harder to maintain. There are lots of creative ways you can