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The advertising industry has seen drastic changes over the past year, with internet browsers shifting away from using third-party cookies to target audiences, deliver insights, and drive behavioral

It’s been a cruel summer for at least one player on the big tech landscape. Growing numbers of companies are pulling their ads from Facebook’s platform—a trend that started in June and shows no sign

More media companies are outsourcing ad operations than ever before, and it’s no wonder: ad ops are time consuming and increasingly complex. Expert ad ops teams can bring in consistent revenue for

London, UK – Lineup Systems today announced that they have become an ISO/IEC 27001 accredited organization. In accordance with Lineup’s mission to empower and support media organizations,

The media industry continues to feel the effects of the COVID-19 public health crisis, and while economies around the globe have begun to reopen, ‘business as usual’ won’t resume for quite some time,

This article was first published as “The Case for Combined Revenue Models” on Digital Content Next, of which Lineup Systems is a supporting member. 

Publishers are facing budgetary constraints due to the drop in advertising revenue caused by the COVID-19 pandemic. Now is an excellent time to focus on auditing your internal workflows and processes

Advertising performance across industries has been affected by COVID-19, as often happens in the wake of significant global events. Ad conversion rates have dropped by 21% on average since the public

As a publisher, you know that many advertisers have recently pulled back on spending. To give your advertising sales strategy a boost, take a page from the account based marketing (ABM) sales

With March’s abrupt shift to working from home, one of our customers had to quickly come up with ways to communicate business updates with advertisers and keep cash flowing. Closed offices meant they