Lineup Newsroom

    Why We’re Still Talking About Revenue Diversification

    With so much buzz about combined revenue models in the media industry over the past year, we have to ask, why are executives always talking about media revenue diversification? Aren’t they doing it yet? In this blog post, we’ll cover the challenges that are preventing some publishers from...

    25 February 2021
    The Future of Ad Targeting: 5 Targeting Models Taking Off

    As cookies slowly phase out in response to digital privacy law and platform changes, publishers and advertisers must engage new models for revenue generation and reaching audiences. Transformations in digital media will require more creative ways to target ads, and in many cases, this era of...

    23 February 2021
    Will Cinema Advertising Ever Bounce Back?

    From Warner Bros. collapsing the theatrical window by releasing all their 2021 films online at the same time as in theaters, to AMC launching private screenings and theatre spaces--the movie industry has certainly gotten creative under the crushing strain of the Coronavirus crisis. Just before...

    16 February 2021
    2021 Subscription Trends - and How to Leverage Them ASAP

    We recently asked our customers, "What's your favorite thing about working in the media industry?" One response quickly emerged as the most popular reason: "It's always changing!" While that change may keep us on our toes and ensure the day-to-day stays interesting, let's face it, it can also be...

    11 February 2021
    Subscription Management Platform, ‘Amplio’, Launched by Leading SaaS Provider

    BROOMFIELD, CO - Lineup Systems today announced that their highly-anticipated subscriptions platform, “Amplio,” is now available to the media market. The platform promises to grow subscription revenue immediately by eliminating common frustrations with market competitors such as high...

    09 February 2021
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    Reducing Subscription Churn Can Help Grow Ad Revenue

    This article was first published in our partner publication, InContext. The deluge of advertisement and subscription offerings can lead to rampant reader fatigue. In this digital age, subscription

    01 October 2020
    4 Min Read
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    8 Digital Advertising Trends That Haven't Changed

    It’s become a tradition in the media industry that at the end of each year, thought leaders look ahead and share their predictions on trends they believe will shape the industry landscape over the

    29 September 2020
    19 Min Read
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    Webinar: Preparing for a World Without Third-Party Cookies

    The 'death of cookies' has been a topic of conversation for the media and advertising industries for a few years now, but in some ways third-party data has been on life support while publishers

    3 Min Read
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    5 Tips for Building Effective Customer Journeys

    Each customer travels along their own, unique, complicated path to purchase. In the media and publishing industry specifically, readers have limited time and attention to split between a plethora of

    22 September 2020
    1 Min Read
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    Mark McCartney Joins Lineup as Director of Quality & Best Practice

    Former Commercial Operations Director at TI Media joins leading advertising solutions provider  LONDON, UK – Lineup Systems has selected Mark McCartney to fill the new role of Director of Quality &

    17 September 2020
    3 Min Read
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    How Political Ad Spend During COVID Compares to Past Election Cycles

        Last fall, presidential hopefuls had already shelled out nearly $70 million in digital advertising for the 2020 election. Projections showed a record year ahead for campaign ad spend, especially

    3 Min Read
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    5 Questions Ad Sales Reps Should Ask Their Audience Teams

        The pressure is on for media organizations to diversify their revenue streams with subscription offerings in the wake of the COVID-19 pandemic’s effect on advertising sales. The industry is also

    10 September 2020
    3 Min Read
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    Working From Home Indefinitely? Focus on These 4 Areas

    The digital real estate advertising firm Zillow made headlines in August with news that the organization will allow employees to work from home indefinitely. Many other companies, including those in

    08 September 2020
    3 Min Read
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    SMB Media Buyer Reveals What They Look for When Placing Media Buys

    Competition for advertisers’ dollars has increased in the wake of the COVID-19 pandemic as many organizations’ marketing budgets have dwindled in response to a shifting global economic landscape. As

    03 September 2020
    3 Min Read
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    Digital Audio Advertising:  The Next Big Thing for Media Owners?

    Commercial radio started in the United States nearly a century ago.  Since KDKA launched in November 1920, radio has broadcast historic world events, made music hugely popular, allowed people to be

    01 September 2020