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How to Choose Solutions That Will Scale With Your Business

The media industry is undergoing an intensive transformation as it adapts to digital environments. The intensifying need for media companies to capture future growth opportunities and respond to rapidly changing market realities is driving mergers and acquisitions.  Since 2000, 90% of media consumed in the US has been controlled by just 6 corporations. The last 10% are...

16 January 2020
Programmatic Trends: The 2019 Predictions We Got Wrong And Right

At the end of each year, thought-leaders voice their opinion on what they believe will be the “next big thing” in the media industry. End-of-year trends and predictions have become a tradition to most, and it’s definitely a tradition we look forward to. In fact, we’ve recently published our own list of 2020 predictions, specifically...

14 January 2020
10 Tasks You Can Automate with Adpoint Workflow

We’re all looking to save time (and headaches) wherever possible. “Automation” is a buzzword for this very reason – and in 2020, it’s predicted to take off more than ever, relegating “commodity” tasks to computers so humans have time to tackle complex challenges. Adpoint is no exception to this trend, and Lineup’s Workflow plugin is designed to free up your...

9 January 2020
Lineup and Maxifier Partner to Help Customers Drive Revenue, Reduce Costs

Lineup Systems and Maxifier have entered into a global partnership; teaming up to help media companies increase revenues, increase productivity and reduce cost.  Lineup is the acknowledged leader in end-to-end media sales solutions, with their cloud-based Adpoint solution being recognized for transforming multiple leading media companies. Now a ten-year-old company, Lineup pioneered the media sales solution category,...

7 January 2020
2020 Digital Advertising Trends: Predictions for Publishers

The digital advertising industry will continue to shift toward new technologies in 2020, and publishers and advertisers must evolve to stay top of mind with consumers. In our new white paper, ‘2020 Digital Advertising Trends: Predictions for Publishers,’ you’ll gain clarity on which innovations signal trends to watch rather than passing fads. These include ever-pervasive data...

17 December 2019
News Articles
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453 17 Min Read
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Ad Buyers Want to Understand ROI – Are You Ready to Teach Them?

If you haven’t listened to Borrell’s new ‘Local Marketing Trends’ podcast, you’re missing out. Just five episodes in, hosts Corey Elliot and Gordon Borrell have

19 September 2019
1031 15 Min Read
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Is the Google Antitrust Probe a Sales Opportunity for Publishers?

The relationship between Google and news media publishers has historically been symbiotic: publishers allow Google to aggregate their content for free and in exchange, Google

17 September 2019
739 5 Min Read
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3 Questions to Ask Every Vendor About Their Business Structure

  When evaluating a large software purchase, it is easy to get caught up in exciting features and functions. Understanding your requirements is a great

12 September 2019
446 13 Min Read
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4 Tips to Start Growing Revenue by Selling Marketing Services

Becoming a master of diversification as a publisher has become absolutely necessary for future-proofing growth and outpacing the competition. In ‘5 Strategies Leading Media Companies

11 September 2019
1169 11 Min Read
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10 Questions to Ask When Your Vendor Rebrands

 The average company will rebrand every 7-10 years.  There are many reasons for doing so, from modernizing an outdated look to reputation management. In 2017, we

5 September 2019
1275 14 Min Read
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Quality Data and an Audience-Based Selling Approach

The two most influential data events of 2018 were the introduction of the GDPR and the Facebook/Cambridge Analytics data scandal.    In late 2015, EU administrators began to actively target data

3 September 2019
1177 11 Min Read
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Need to Reduce Software Costs? First, Calculate Your TCO

Reducing costs is often the driving force behind a system or process switch, and yet we all know the three pillars of People, Process and

29 August 2019
1054 16 Min Read
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5 Strategies Media Companies Are Using to Drive Digital Revenue

  Between industry blogs, podcasts, and vendor outreach, there is no shortage of content highlighting the latest digital trends. But which trends have been proven

26 August 2019
1382 14 Min Read
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5 Ways to Bundle Your Inventory to Increase Sales

As consumer privacy and data protection laws continue to gain traction across the globe (GDPR, CCPA, etc), the death of cookie-based tracking has been looming for some

23 August 2019
273 4 Min Read
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Lineup Systems Joins Digital Content Next as Supporting Member

Lineup Systems announced today that they’ve signed on as a supporting member of Digital Content Next (DCN), a trade organization dedicated to “serving the unique

22 August 2019
UPCOMING EVENTS
06 March 14th WAN-IFRA Middle East Conference
19 March LOAC2020- 11th Annual Local Online Advertising Conference Miami, Florida
27 April INMA World Congress 2020
04 May WAN-IFRA Publish Asia 2020

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