Newsroom

Is the Google Antitrust Probe a Sales Opportunity for Publishers?

The relationship between Google and news media publishers has historically been symbiotic: publishers allow Google to aggregate their content for free and in exchange, Google makes that content accessible to the billions of people using the search engine every day, also for free. In return, Google gets usage and clicks on paid ads adjacent to...

17 September 2019
3 Questions to Ask Every Vendor About Their Business Structure

  When evaluating a large software purchase, it is easy to get caught up in exciting features and functions. Understanding your requirements is a great place to start, but as you evaluate your many options, don’t forget to scrutinize the corporate structure of the vendors as much as you are their products. There are enormous benefits to working with SaaS companies who...

12 September 2019
4 Tips to Start Growing Revenue by Selling Marketing Services

Becoming a master of diversification as a publisher has become absolutely necessary for future-proofing growth and outpacing the competition. In ‘5 Strategies Leading Media Companies Use To Drive Digital Revenue,’ we highlighted publishers’ aim to expand sales efforts and create a multitude of revenue streams. One of these revenue streams is quickly gaining in popularity:...

11 September 2019
10 Questions to Ask When Your Vendor Rebrands

 The average company will rebrand every 7-10 years.  There are many reasons for doing so, from modernizing an outdated look to reputation management. In 2017, we revamped our logo and color scheme for a clean, modern look, but kept our name and mission statement. This kind of “revamp” happens often – but in 2019, a different...

5 September 2019
Quality Data and an Audience-Based Selling Approach

The two most influential data events of 2018 were the introduction of the GDPR and the Facebook/Cambridge Analytics data scandal.    In late 2015, EU administrators began to actively target data reform. They introduced the GDPR, or General Data Protection Regulation,  to ensure that “people have more control over their personal data” while promoting “a level playing field” for businesses.   Affecting everything from backend...

3 September 2019
Need to Reduce Software Costs? First, Calculate Your TCO

Reducing costs is often the driving force behind a system or process switch, and yet we all know the three pillars of People, Process and Technology must be aligned for future business success. Even as people are trained and processes are automated, investment in technology increases. Gartner’s IT Score CIO survey confirms that 62% of...

29 August 2019
News Articles
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Lineup Introduces Adpoint Go

BROOMFIELD, Colo. – Lineup Systems, a leading provider of advertising sales technology, today introduced Adpoint Go. Adpoint Go is a mobile app that provides advertising

7 September 2017
64 3 Min Read
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Bonnier Corp. Redefines its Multichannel Advertising Sales Capabilities

Publishing group to use one system to manage every aspect of advertising sales for 30 magazines BROOMFIELD, Colo. – Lineup Systems today announced that Bonnier

7 July 2017
72 3 Min Read
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Adpoint to Power Pittsburgh Post-Gazette’s Revenue Growth Strategy

Platform Will Mobilize Sales and Provide State-of-the Art Tools to Generate New Business BROOMFIELD, Colo. – Lineup Systems today announced that the Pittsburgh Post-Gazette has

28 June 2017
423 5 Min Read
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ESI Media Partners with Lineup to Optimize Multi-Channel Capabilities

The commercial division of the London Evening Standard and the Independent deploys Lineup Systems’ Adpoint solution to support multi-channel sales growth and increase operational efficiencies.

5 June 2017
616 18 Min Read
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Lineup Systems: Revolutionizing Multichannel Advertising

As published in Marketing Tech Insights’ February Cover Story by Jasmin Alic A constant myriad of revolutionary advancements has swarmed the advertising market since the

3 March 2017
594 9 Min Read
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News & Tech’s One on One with Lineup’s CEO Michael Mendoza

When Mike Mendoza, CEO of Lineup Systems, was the global IT director for Metro International (www.metro.lu), based in Luxembourg, he struggled to find a sales

31 January 2017
89 4 Min Read
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Leading European Publisher De Persgroep Selects Lineup Systems

De Persgroep, operating in Belgium, Denmark and The Netherlands to implement Lineup’s Adpoint advertising sales platform. De Persgroep, one of the leading European media publishing

16 January 2017
101 3 Min Read
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Lineup Systems Chooses MPP Global Solutions as eCommerce Partner

Lineup Systems chooses MPP Global Solutions as strategic ecommerce partner Lineup Systems has chosen MPP Global Solutions as a strategic ecommerce platform partner as part

9 December 2016
89 3 Min Read
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Lineup Systems Significantly Grows Revenue, Clients and Staff

Lineup Systems, the leading provider of next generation advertising sales technology to the world’s major media brands, continues its global growth, reporting a massive 385%

14 October 2016
86 4 Min Read
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Lineup Named as One of the Cloudex Awards Top 20 in 2016

Each year Clearwater International profiles innovative and emerging players in the UK Cloud industry and honors the country’s top 20 independently-owned Cloud technology businesses with

27 September 2016
UPCOMING EVENTS
23 September INMA Media Innovation Week Hamburg, Germany
26 September Annual Global User Conference 2019 Banking Hall, London, UK
02 October Webinar Wednesday - Release 12.9 Webinar
03 October NNA’s 133rd Annual Convention and Trade Show Milwaukee, Wisconsin

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