Newsroom

5 Signs It’s Time to Outsource Your Ad Operations

More media companies are outsourcing ad operations than ever before, and it’s no wonder: ad ops are time-consuming and increasingly complex. Expert ad ops teams can bring in consistent revenue for digital publishers, but talent can be hard (and expensive) to find. Ad management, site management, revenue and performance optimization, reporting, and more are all critical tasks,...

9 July 2020
Lineup Systems Obtains New Data Security Certification

London, UK – Lineup Systems today announced that they have become an ISO/IEC 27001 accredited organization. In accordance with Lineup’s mission to empower and support media organizations, this information security certification demonstrates the company’s ability to protect customer data.   The ISO/IEC 27001 information security standard is considered a global benchmark, and requires organizations to meet criteria such as:  Systematically examine the organization's information security risks, taking account...

7 July 2020
6 Ways the Media Industry Has Changed Due to COVID-19

The media industry continues to feel the effects of the COVID-19 public health crisis, and while economies around the globe have begun to reopen, ‘business as usual’ won’t resume for quite some time, if ever. The pandemic’s long term impact on the media industry is not yet clear. While some publishers may not survive the...

30 June 2020
Combined Revenue Models are the Future of Media

This article was first published as “The Case for Combined Revenue Models” on Digital Content Next, of which Lineup Systems is a supporting member.  Subscription models have increased in popularity among growing numbers of publishers who are shifting their focus away from ad sales – and this trend has gained even more ground over the course...

23 June 2020
5 Ways to Audit Your Internal Workflows and Processes for Maximum Efficiency

Publishers are facing budgetary constraints due to the drop in advertising revenue caused by the COVID-19 pandemic. Now is an excellent time to focus on auditing your internal workflows and processes so that you can find opportunities to automate and reduce administrative costs. Identifying internal efficiencies is important for several reasons. First, more than 90%...

18 June 2020
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Covid-19: A Message From Our Team

We are thankful to have a global staff that is used to working online. We wanted to reassure you that we’re putting measures in place

16 March 2020
801 5 Min Read
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The Seattle Times to Consolidate Advertising Systems to Drive Sales

BROOMFIELD, Colo. – Lineup Systems today announced that The Seattle Times has selected Adpoint as their new order management system across their print, digital &

11 March 2020
544 Min Read
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5 Data Visualization Tips for Digital Reporting

Publishers and advertisers alike operate in a data-rich world. However, this new reality is only an advantage if you take the time to analyze the

10 March 2020
528 9 Min Read
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Can it Be Automated? Evaluate Your To-Dos with This Checklist

  Looking to save time, but not sure if a task on your “to-do” list could be automated? Adpoint’s Workflow plugin is designed to cut down on tedious

5 March 2020
624 3 Min Read
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5 Articles You Should Read to Understand Contextual Targeting

“Contextual targeting” is yet another digital buzzword that can feel impossible to keep up with. We’ve written before about the importance of keeping up with digital

3 March 2020
514 13 Min Read
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A Day in the Life of a Digital Media Buyer

Media buying has been a pillar of the advertising industry for decades. Media buyers are crucial to helping brands secure relevant and impactful ad placements

25 February 2020
784 13 Min Read
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Digital Signatures: Yes, They’re Legal, and You Should Be Using Them

Have you ever “signed” a PDF with a picture of your signature and wondered, “Is this legal?” Or maybe you aim for the strictest compliance,

18 February 2020
590 2 Min Read
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2019 Digital Ad Spend by Industry (Hint: Retail Dominated!)

As retail marketers face increased demand to deliver on multiple priorities, it’s no surprise that digital advertising spend in the industry grew by nearly 20%

13 February 2020
611 Min Read
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Space to Grow Without Third Party Data: Q&A with NASA’s Social Team

How was advertising executed before the internet existed? We set out to find examples of those who were creatively leading the way without the use of third party data. Read about NASA's approach.

11 February 2020
671 7 Min Read
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7 Reasons You Need to Appoint an Adoption Manager

In this new decade, technology will continue to change the way companies across all sectors do business—at an increasingly rapid rate. Technology spend is on

6 February 2020
UPCOMING EVENTS
05 August LMA Digital Summit 2020
17 September WAN-IFRA 72nd World News Media Congress
28 September NAC 2020 Conference
14 December AdMonsters Ops Conference 2020

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