Newsroom

Is Your Sales Team Struggling to Adopt New Technology? This Will Help

As digital media has morphed into multi-channel and omnichannel, in the blink of an eye, sales teams have been challenged to embrace an ‘adapt-or-die’ mentality. Meanwhile, sales managers still struggle to convince their teams of the benefits new tools and technology will bring to their organization. A disconnect between decision-makers and end-users can mean that an organization never truly solves its core...

26 March 2020
3 Reasons You Should Audit Your Database Regularly

The need for high-quality, first-party data has become more prevalent than ever before, as publishers and advertisers alike grapple with increasingly complex data privacy regulations, and face off against walled gardens for audiences’ attention. Your data is only as valuable as it is clean. This is true regardless of what platform(s) your company uses to...

24 March 2020
Adapting in the Age of Digital: 3 Tips for Publishers

Digital disruption has become the new normal in the publishing industry after more than a decade of massive change. Companies are shifting their business models to accommodate large scale transformation driven by evolving audience behaviors and demands. For example, personalization has become increasingly innovative and prevalent in recent years, with at least 90% of online...

19 March 2020
Covid-19: A Message From Our Team

We are thankful to have a global staff that is used to working online. We wanted to reassure you that we're putting measures in place to ensure it's business as usual here at Lineup Systems as the Covid-19 situation develops. Whether we're at home or in the office, we're still hard at work supporting all your...

16 March 2020
The Seattle Times to Consolidate Advertising Systems to Drive Sales

BROOMFIELD, Colo. – Lineup Systems today announced that The Seattle Times has selected Adpoint as their new order management system across their print, digital & agency services product lines. The Seattle Times reaches more adults in the Northwest region than any other local media entity, across multiple titles and marketing services. Gary Smith, VP of...

11 March 2020
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Yield Management Tips for Digital Publishers, Part Two

If you’re a digital publisher, you know that revenue management and maximizing yield involves more than analyzing eCPM trends. In part one of this two-part

19 November 2019
765 6 Min Read
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Bonnier Corp. Updates Magazine Sales Process with Adpoint CRM

Publishing group moves sales operations for 25 magazine titles exclusively to Adpoint CRM    BROOMFIELD, Colo. – Lineup Systems today announced that Bonnier Corp., already live with Lineup’s cloud-based advertising sales platform Adpoint, has

14 November 2019
1054 6 Min Read
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Lineup Systems Launches Ground-Breaking Payment Portal: ‘Pay4media’

  Pay4Media’s innovative platform lets you take charge of credit control by automating the payment process and improving efficiency. This, in turn, improves working capital and frees up precious admin time. After listening

13 November 2019
738 9 Min Read
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3 Yield Optimization Tips for Publishers (Part One)

Yield management can be described as analyzing data and performing certain optimization techniques to maximize performance and revenue. One of the simplest forms of inventory

12 November 2019
454 15 Min Read
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Yes, You Can Book Events With Adpoint! (Here’s How)

  While we love writing about multi-channel ad sales, the truth is that in some scenarios, all you really need is a single-channel solution. Because

7 November 2019
1116 9 Min Read
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If You Still Think Programmatic is Sold at a Lower Rate, Think Again

Due to the ever-changing digital landscape, and thanks to laws like GDPR and CCPA, there’s a growing interest in programmatic guaranteed over RTB-driven programmatic buys.

5 November 2019
598 3 Min Read
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Bonus Glossary of Programmatic Advertising Terminology

Earlier this fall, we released the “A-Z Glossary of Digital Advertising Terms,” and we were blown away by the response! Many of you downloaded the

31 October 2019
504 Min Read
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Should Publishers Join Facebook’s New Section Dedicated To Journalism?

Last week, Facebook started testing ‘Facebook News’ with a limited number of U.S. beta testers and 200 publishers, including Business Insider, Buzzfeed News and The

29 October 2019
658 3 Min Read
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Webinar: “Can You ‘Talk-the-Talk’ of Digital Advertising?”

In partnership with America’s Newspapers, Newsroom authors Tiffany Kelly and Sarah Hartland will host a special webinar designed for anyone getting started with (or catching

24 October 2019
517 Min Read
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Overcoming Third-Party Data Dependence: Experts Weigh In

In the midst of ongoing speculation and conflicting views, we’ve shared a considerable amount of information regarding data regulation. It’s a puzzle the digital advertising industry

22 October 2019
UPCOMING EVENTS
27 April INMA World Congress 2020
04 May WAN-IFRA Publish Asia 2020
17 June WAN-IFRA 72nd World News Media Congress

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