Lineup Newsroom

Mark McCartney Joins Lineup as Director of Quality & Best Practice

Former Commercial Operations Director at TI Media joins leading advertising solutions provider  LONDON, UK – Lineup Systems has selected Mark McCartney to fill the new role of Director of Quality & Best Practice. McCartney brings over two decades of media experience to the role, including in-depth...

17 September 2020
How Political Ad Spend During COVID Compares to Past Election Cycles

    Last fall, presidential hopefuls had already shelled out nearly $70 million in digital advertising for the 2020 election. Projections showed a record year ahead for campaign ad spend, especially on platforms such as Facebook and Google. Little did we know then that the world would be turned...

15 September 2020
5 Questions Ad Sales Reps Should Ask Their Audience Teams

    The pressure is on for media organizations to diversify their revenue streams with subscription offerings in the wake of the COVID-19 pandemic’s effect on advertising sales. The industry is also grappling with high demand for first-party data amidst increasing privacy concerns and regulations. ...

10 September 2020
Working From Home Indefinitely? Focus on These 4 Areas

The digital real estate advertising firm Zillow made headlines in August with news that the organization will allow employees to work from home indefinitely. Many other companies, including those in the publishing industry, with staff who can get their work done remotely also have yet to bring team...

08 September 2020
SMB Media Buyer Reveals What They Look for When Placing Media Buys

Competition for advertisers’ dollars has increased in the wake of the COVID-19 pandemic as many organizations’ marketing budgets have dwindled in response to a shifting global economic landscape. As a publisher, one way to set yourself apart from the pack, attract new customers, and retain current...

03 September 2020
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Lineup Launches Program to Support Customers During Covid19

BROOMFIELD, CO - Lineup Systems today announced new programs to support their customers while social distancing guidelines remain in place around the world. These include bi-weekly webinars, free

02 April 2020
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25 Fun Ideas for Your Next 'Virtual Coffee Break'

Like most of you, we’ve temporarily closed our global offices and our staff is working from home. The shift to remote work hasn’t slowed us down, but we have encountered new challenges, like how to

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Is Your Sales Team Struggling to Adopt New Technology? This Will Help

As digital media has morphed into multi-channel and omnichannel, in the blink of an eye, sales teams have been challenged to embrace an ‘adapt-or-die’ mentality. Meanwhile, sales managers still

26 March 2020
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3 Reasons You Should Audit Your Database Regularly

The need for high-quality, first-party data has become more prevalent than ever before, as publishers and advertisers alike grapple with increasingly complex data privacy regulations, and face off

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Adapting in the Age of Digital: 3 Tips for Publishers

Digital disruption has become the new normal in the publishing industry after more than a decade of massive change. Companies are shifting their business models to accommodate large scale

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Covid-19: A Message From Our Team

We are thankful to have a global staff that is used to working online. We wanted to reassure you that we're putting measures in place to ensure it's business as usual here at Lineup Systems as the

16 March 2020
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The Seattle Times to Consolidate Advertising Systems to Drive Sales

BROOMFIELD, Colo. – Lineup Systems today announced that The Seattle Times has selected Adpoint as their new order management system across their print, digital & agency services product lines. The

11 March 2020
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5 Data Visualization Tips for Digital Reporting

Publishers and advertisers alike operate in a data-rich world. However, this new reality is only an advantage if you take the time to analyze the mountains of data at your fingertips. For many

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5 Articles You Should Read to Understand Contextual Targeting

"Contextual targeting" is yet another digital buzzword that can feel impossible to keep up with. We've written before about the importance of keeping up with digital terminology, but sometimes a