Lineup Newsroom

    71% of Publishers Seeking to Diversify Revenue After COVID: Here Are the Models They're Considering

    Advertising spend is expected to shrink over 8% worldwide by the end of 2020, according to WARC’s Global Ad Trends Report. This drop of nearly $50 billion has prompted publishers around the globe to adapt their revenue models to make up for the shortfall.

    19 November 2020
    76% of Publishers List Gathering First-Party Data Among Top Priorities

    As platforms and governments roll out increased user data protection measures, the era of third-party cookies faces an inevitable crumble. In its place, publishers are finding subscriptions-based, first-party data an opportunity to bite into. In this recent report from NAPCO, 76% of publishers...

    12 November 2020
    Las Vegas Review-Journal Chooses Adpoint to Replace Legacy System

    BROOMFIELD, Colo. - Lineup Systems today announced that the Las Vegas Review-Journal has chosen Adpoint, Lineup System’s multichannel advertising sales solution, to replace their existing system. Kim Espejo, Information Technology Director at Las Vegas Review-Journal, said the current system,...

    10 November 2020
    58% of Publishers List Big Tech as Looming Threat

    Tech giants have monopolized the digital advertising market over the past decade. These companies collect tons of user data and offer robust ad targeting as well as massive reach to brands—all for a relatively low cost. As a result, this level of competition has proven challenging for even the...

    05 November 2020
    Political Ad Spend: Will 2020 Change Future Elections?

    As the day of the highly anticipated and hotly contested U.S. presidential election arrives, both major parties agree that the national and global impact of its outcome will last for generations. For the first time ever, political ad spend is projected to exceed a massive $11 billion--more than the...

    03 November 2020
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    6 Signs Your Sales Tech is Hindering Revenue Growth

    We’ve written before about how the right technology can boost your sales performance, but how can you tell if you’re using the wrong system? This simple checklist will help.  

    04 June 2020
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    5 Questions to Ask About the Tech Stack of a Company You’ve Acquired

    The media industry saw a flurry of mergers and acquisitions (M&A) in 2019, and this trend is likely to continue through this year and next. Big examples included VICE Media’s $400 million acquisition

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    3 Time-Saving Tips for Digital Ad Ops Teams

    We’re all constantly striving to be more time-efficient with our daily tasks, and by utilising the most powerful OMS on the market with Adpoint, there are some simple ways you can gain back some of

    2 Min Read
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    3 Ways to Protect Morale While Working From Home

    It looks like we’ll be working from home for some time to come – and chances are, you are too! At Lineup, we’ve found many silver linings to working remotely. It’s easier to juggle time zone

    2 Min Read
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    Webinar: 4 Strategies for Competing With Big Tech

    In partnership with America’s Newspapers, Markus Feldenkirchen and Sarah Hartland recently hosted a special webinar with advice on how small publishers can position themselves against Facebook,

    21 May 2020
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    Is Advertising on Gaming Apps a New Frontier for Brands?

    The video game industry has exploded since its beginnings in the 1980s and continues to see significant growth today. Marketers and advertisers are turning to this platform in increasing numbers to

    2 Min Read
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    How Media Companies are Supporting Local Business During COVID-19

    The coronavirus pandemic has leveled a blow to local businesses around the globe. Estimates suggest that 15,000 U.S. retailers could be forced to permanently shut their doors as a result of the

    2 Min Read
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    3 Adpoint Digital Integrations That Will Make Your Work Easier

    Media companies worldwide choose Lineup Systems’ Adpoint sales management solution for a few key reasons. Adpoint is the industry’s only omnichannel, end-to-end system of its kind, helping media

    4 Min Read
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    Can You Really “Future-Proof” a Media Business?

    Whether you’ve scratched your head at the phrase “future-proof” or you use it regularly in conversation, the concept is simple. Future-proofing refers to cultivating strategies and techniques, as