Newsroom

Webinar: 4 Strategies for Competing With Big Tech

In partnership with America’s Newspapers, Markus Feldenkirchen and Sarah Hartland recently hosted a special webinar with advice on how small publishers can position themselves against Facebook, Google, Amazon and Apple - or sometimes collaborate with them! Read on for Mark Fitzgerald's key takeaways (first published here), and the webinar recording. Google, Facebook and Amazon: Compete or...

21 May 2020
5 Ways the Right CRM Fuels Ad Sales

    When it comes to growing advertising revenue, sales managers report “time lost on admin,” “a lack of field support” and “poor data visibility” as some of the main challenges they face today. The root of the problem frequently lies in outdated IT systems, unable to cope with the complex realities and speed of...

19 May 2020
Is Advertising on Gaming Apps a New Frontier for Brands?

The video game industry has exploded since its beginnings in the 1980s and continues to see significant growth today. Marketers and advertisers are turning to this platform in increasing numbers to gain exposure for their brands in front of a captive audience. Global in-app spend on video games grew by over 12% from 2018 to...

12 May 2020
How Media Companies are Supporting Local Business During COVID-19

The coronavirus pandemic has leveled a blow to local businesses around the globe. Estimates suggest that 15,000 U.S. retailers could be forced to permanently shut their doors as a result of the crisis, while 50% of small businesses polled in a Goldman Sachs survey said they may not survive the next three months. Publishers have...

7 May 2020
3 Adpoint Digital Integrations That Will Make Your Work Easier

Media companies worldwide choose Lineup Systems’ Adpoint sales management solution for a few key reasons. Adpoint is the industry’s only omnichannel, end-to-end system of its kind, helping media companies simplify their IT infrastructure and drive business growth. Adpoint’s CRM and Finance modules are recognized as best-in-class, but Adpoint offers other features such as integrations that...

5 May 2020
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Augmented Reality in Advertising: Will it Take Off in 2020?

The rise in Augmented Reality (AR) is apparent throughout industries such as gaming, healthcare and education. As we move into 2020, the advertising industry is

10 December 2019
489 4 Min Read
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Leading Belgium Advertising Sales House Adopts Adpoint to Enable Business Agility 

Lineup Systems today announced Belgium publisher, ProduPress Advertising will revamp their multichannel advertising sales capabilities by deploying Lineup’s cloud-based advertising sales platform Adpoint. 

5 December 2019
739 18 Min Read
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Voice Search for Advertising: Gimmick or New Normal?

Last year, we predicted that voice search would increasingly become the standard method for query making in 2019. In this post, we’ll take a look at how these predictions panned out.

3 December 2019
804 17 Min Read
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Publishers Debate: Compete or Collaborate with Walled Gardens?

Publishers are rightfully concerned with the fact that huge search and social content conglomerates such as Google and Facebook are dominating the digital advertising market.

26 November 2019
856 15 Min Read
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Integrate, Configure, or Build? The Pros and Cons of Each Approach

Sales media companies need a system that’s going to serve their diverse requirements–from managing customer orders to billing and collection to delivery. Ideally, all aspects

21 November 2019
635 7 Min Read
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Yield Management Tips for Digital Publishers, Part Two

If you’re a digital publisher, you know that revenue management and maximizing yield involves more than analyzing eCPM trends. In part one of this two-part

19 November 2019
893 6 Min Read
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Bonnier Corp. Updates Magazine Sales Process with Adpoint CRM

Publishing group moves sales operations for 25 magazine titles exclusively to Adpoint CRM    BROOMFIELD, Colo. – Lineup Systems today announced that Bonnier Corp., already live with Lineup’s cloud-based advertising sales platform Adpoint, has

14 November 2019
1941 6 Min Read
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Lineup Systems Launches Ground-Breaking Payment Portal: ‘Pay4media’

  Pay4Media’s innovative platform lets you take charge of credit control by automating the payment process and improving efficiency. This, in turn, improves working capital and frees up precious admin time. After listening

13 November 2019
992 9 Min Read
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3 Yield Optimization Tips for Publishers (Part One)

Yield management can be described as analyzing data and performing certain optimization techniques to maximize performance and revenue. One of the simplest forms of inventory

12 November 2019
564 15 Min Read
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Yes, You Can Book Events With Adpoint! (Here’s How)

  While we love writing about multi-channel ad sales, the truth is that in some scenarios, all you really need is a single-channel solution. Because

7 November 2019
UPCOMING EVENTS
08 July Digiday Publishing Summit 2020
05 August LMA Digital Summit 2020
17 September WAN-IFRA 72nd World News Media Congress
28 September NAC 2020 Conference

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