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Is the Google Antitrust Probe a Sales Opportunity for Publishers?

The relationship between Google and news media publishers has historically been symbiotic: publishers allow Google to aggregate their content for free and in exchange, Google makes that content accessible to the billions of people using the search engine every day, also for free. In return, Google gets usage and clicks on paid ads adjacent to...

17 September 2019
3 Questions to Ask Every Vendor About Their Business Structure

  When evaluating a large software purchase, it is easy to get caught up in exciting features and functions. Understanding your requirements is a great place to start, but as you evaluate your many options, don’t forget to scrutinize the corporate structure of the vendors as much as you are their products. There are enormous benefits to working with SaaS companies who...

12 September 2019
4 Tips to Start Growing Revenue by Selling Marketing Services

Becoming a master of diversification as a publisher has become absolutely necessary for future-proofing growth and outpacing the competition. In ‘5 Strategies Leading Media Companies Use To Drive Digital Revenue,’ we highlighted publishers’ aim to expand sales efforts and create a multitude of revenue streams. One of these revenue streams is quickly gaining in popularity:...

11 September 2019
10 Questions to Ask When Your Vendor Rebrands

 The average company will rebrand every 7-10 years.  There are many reasons for doing so, from modernizing an outdated look to reputation management. In 2017, we revamped our logo and color scheme for a clean, modern look, but kept our name and mission statement. This kind of “revamp” happens often – but in 2019, a different...

5 September 2019
Quality Data and an Audience-Based Selling Approach

The two most influential data events of 2018 were the introduction of the GDPR and the Facebook/Cambridge Analytics data scandal.    In late 2015, EU administrators began to actively target data reform. They introduced the GDPR, or General Data Protection Regulation,  to ensure that “people have more control over their personal data” while promoting “a level playing field” for businesses.   Affecting everything from backend...

3 September 2019
Need to Reduce Software Costs? First, Calculate Your TCO

Reducing costs is often the driving force behind a system or process switch, and yet we all know the three pillars of People, Process and Technology must be aligned for future business success. Even as people are trained and processes are automated, investment in technology increases. Gartner’s IT Score CIO survey confirms that 62% of...

29 August 2019
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Lineup Wraps Up Another Successful Global User Conference

Lineup recently concluded another successful Global User Conference held at the innovatively designed City Hall in London. This customer-focused event, themed around driving digital transformation,

26 September 2016
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    Lineup Appoints Finance Expert to Help Customers Boost Advertising Revenues

    Lineup Systems has appointed finance expert Claire Mitchell as a Customer Success Manager (Finance) to help major media brands create high-performance finance functions. Lineup is

    2 September 2016
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      Metro US Moves Advertising Services to the Cloud

      Publisher joins ranks of global media brands migrating to Lineup’s Adpoint cloud solution Boulder, Colorado, US: 26th August 2016 – Metro US, the publisher of

      31 August 2016
      67 3 Min Read
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      Presenter Highlights: Lineup’s 2016 Global User Conference

      Lineup’s Global User Conference is right around the corner and we could not be more pleased with how this year’s event is shaping up. We

      29 August 2016
        469 6 Min Read
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        KM Media Group Chooses New Integrated Advertising Platform

        Major UK regional media company KM Media Group has signed a significant agreement with ad tech solutions provider Lineup Systems to implement Lineup’s specialist advertising

        4 February 2016
        70 3 Min Read
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        Lineup Systems Bolsters its Professional Services Team in the US

        Lineup Systems continues to cement its place as the world’s fastest-growing advertising sales platform for print, digital & broadcast media companies with the hire of

        27 January 2016
          77 5 Min Read
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          Independent News Media Announces Deal with Lineup Systems

          Leading newspaper and media group Independent News & Media PLC (INM) has announced a major deal with Lineup Systems to implement a new advertising sales

          19 January 2016
            102 3 Min Read
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            Lineup Shares Successes at World Publishing Expo 2015

            Lineup Systems produced another successful exhibition at the World Publishing Expo 2015 in Hamburg with a solid display of content, customer success and most importantly,

            8 October 2015
              35 Min Read
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              Lineup Systems’ Inaugural User Conference Reinforces Knowledge Sharing

              Lineup Systems held its inaugural User Conference in London this week. Over 70 attendees travelled from Europe, Scandinavia, Canada, USA and across the UK to hear

              30 September 2015
                91 3 Min Read
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                Lineup Continues Growing in North America

                Boulder, CO – Lineup Systems, a global leader in advertising sales solutions designed specifically for multi-channel media companies continues expanding within the North American market. With a

                24 September 2015
                  UPCOMING EVENTS
                  23 September INMA Media Innovation Week Hamburg, Germany
                  26 September Annual Global User Conference 2019 Banking Hall, London, UK
                  02 October Webinar Wednesday - Release 12.9 Webinar
                  03 October NNA’s 133rd Annual Convention and Trade Show Milwaukee, Wisconsin

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