Newsroom

Webinar: 4 Strategies for Competing With Big Tech

In partnership with America’s Newspapers, Markus Feldenkirchen and Sarah Hartland recently hosted a special webinar with advice on how small publishers can position themselves against Facebook, Google, Amazon and Apple - or sometimes collaborate with them! Read on for Mark Fitzgerald's key takeaways (first published here), and the webinar recording. Google, Facebook and Amazon: Compete or...

21 May 2020
5 Ways the Right CRM Fuels Ad Sales

    When it comes to growing advertising revenue, sales managers report “time lost on admin,” “a lack of field support” and “poor data visibility” as some of the main challenges they face today. The root of the problem frequently lies in outdated IT systems, unable to cope with the complex realities and speed of...

19 May 2020
Is Advertising on Gaming Apps a New Frontier for Brands?

The video game industry has exploded since its beginnings in the 1980s and continues to see significant growth today. Marketers and advertisers are turning to this platform in increasing numbers to gain exposure for their brands in front of a captive audience. Global in-app spend on video games grew by over 12% from 2018 to...

12 May 2020
How Media Companies are Supporting Local Business During COVID-19

The coronavirus pandemic has leveled a blow to local businesses around the globe. Estimates suggest that 15,000 U.S. retailers could be forced to permanently shut their doors as a result of the crisis, while 50% of small businesses polled in a Goldman Sachs survey said they may not survive the next three months. Publishers have...

7 May 2020
3 Adpoint Digital Integrations That Will Make Your Work Easier

Media companies worldwide choose Lineup Systems’ Adpoint sales management solution for a few key reasons. Adpoint is the industry’s only omnichannel, end-to-end system of its kind, helping media companies simplify their IT infrastructure and drive business growth. Adpoint’s CRM and Finance modules are recognized as best-in-class, but Adpoint offers other features such as integrations that...

5 May 2020
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If You Still Think Programmatic is Sold at a Lower Rate, Think Again

Due to the ever-changing digital landscape, and thanks to laws like GDPR and CCPA, there’s a growing interest in programmatic guaranteed over RTB-driven programmatic buys.

5 November 2019
712 3 Min Read
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Bonus Glossary of Programmatic Advertising Terminology

Earlier this fall, we released the “A-Z Glossary of Digital Advertising Terms,” and we were blown away by the response! Many of you downloaded the

31 October 2019
619 Min Read
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Should Publishers Join Facebook’s New Section Dedicated To Journalism?

Last week, Facebook started testing ‘Facebook News’ with a limited number of U.S. beta testers and 200 publishers, including Business Insider, Buzzfeed News and The

29 October 2019
756 3 Min Read
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Webinar: “Can You ‘Talk-the-Talk’ of Digital Advertising?”

In partnership with America’s Newspapers, Newsroom authors Tiffany Kelly and Sarah Hartland will host a special webinar designed for anyone getting started with (or catching

24 October 2019
594 Min Read
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Overcoming Third-Party Data Dependence: Experts Weigh In

In the midst of ongoing speculation and conflicting views, we’ve shared a considerable amount of information regarding data regulation. It’s a puzzle the digital advertising industry

22 October 2019
1105 17 Min Read
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An In-Depth Guide to Data Management Platforms (DMPs)

Have you ever wondered how marketers find the right places to advertise given that there are billions of websites live on the web? Here’s a

17 October 2019
1140 13 Min Read
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4 Simple Tips for Surviving a Cookie-Less Future

As new technologies and innovations are introduced frequently each year, the digital advertising industry has become accustomed to unexpected change. Of course, the frequent change will

15 October 2019
747 12 Min Read
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Sales Teams MUST Understand How They Differ From Big Tech

This article was first published as “Yes, publishers can compete with Google (here’s how)” on Digital Content Next, of which Lineup Systems is a supporting

10 October 2019
585 Min Read
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Will the Taboola-Outbrain Merger Impact Adpoint?

Taboola and Outbrain recently announced a plan to merge, joining forces to reach over 2 billion people per month via content recommendation widgets at the

8 October 2019
834 37 Min Read
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The Future of Media Lies in a Better Experience

  Media companies that want to “future proof” their business must focus on creating a better experience – for readers and advertisers alike. This was

3 October 2019
UPCOMING EVENTS
08 July Digiday Publishing Summit 2020
05 August LMA Digital Summit 2020
17 September WAN-IFRA 72nd World News Media Congress
28 September NAC 2020 Conference

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