Newsroom

Webinar: 4 Strategies for Competing With Big Tech

In partnership with America’s Newspapers, Markus Feldenkirchen and Sarah Hartland recently hosted a special webinar with advice on how small publishers can position themselves against Facebook, Google, Amazon and Apple - or sometimes collaborate with them! Read on for Mark Fitzgerald's key takeaways (first published here), and the webinar recording. Google, Facebook and Amazon: Compete or...

21 May 2020
5 Ways the Right CRM Fuels Ad Sales

    When it comes to growing advertising revenue, sales managers report “time lost on admin,” “a lack of field support” and “poor data visibility” as some of the main challenges they face today. The root of the problem frequently lies in outdated IT systems, unable to cope with the complex realities and speed of...

19 May 2020
Is Advertising on Gaming Apps a New Frontier for Brands?

The video game industry has exploded since its beginnings in the 1980s and continues to see significant growth today. Marketers and advertisers are turning to this platform in increasing numbers to gain exposure for their brands in front of a captive audience. Global in-app spend on video games grew by over 12% from 2018 to...

12 May 2020
How Media Companies are Supporting Local Business During COVID-19

The coronavirus pandemic has leveled a blow to local businesses around the globe. Estimates suggest that 15,000 U.S. retailers could be forced to permanently shut their doors as a result of the crisis, while 50% of small businesses polled in a Goldman Sachs survey said they may not survive the next three months. Publishers have...

7 May 2020
3 Adpoint Digital Integrations That Will Make Your Work Easier

Media companies worldwide choose Lineup Systems’ Adpoint sales management solution for a few key reasons. Adpoint is the industry’s only omnichannel, end-to-end system of its kind, helping media companies simplify their IT infrastructure and drive business growth. Adpoint’s CRM and Finance modules are recognized as best-in-class, but Adpoint offers other features such as integrations that...

5 May 2020
News Articles
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821 9 Min Read
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Podcasts as Revenue Generators: Silver Bullet or Red Herring?

It is no secret that podcasts are booming. The medium has been growing for years, and analysts once skeptical are now reporting that this growth

1 October 2019
871 3 Min Read
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Lineup Systems Hosts 5th Annual User Conference at Banking Hall

  For the fifth year in a row, Lineup System’s customers gathered in London for the Annual Global User Conference to learn and network with

26 September 2019
697 5 Min Read
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Google Ad Manager UI Changes: How They Affect Adpoint

Nearly four months ago, Google announced a plan to relaunch their core booking and creative workflow in Google Ad Manager (GAM), as part of their

25 September 2019
790 17 Min Read
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Ad Buyers Want to Understand ROI – Are You Ready to Teach Them?

If you haven’t listened to Borrell’s new ‘Local Marketing Trends’ podcast, you’re missing out. Just five episodes in, hosts Corey Elliot and Gordon Borrell have

19 September 2019
1384 15 Min Read
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Is the Google Antitrust Probe a Sales Opportunity for Publishers?

The relationship between Google and news media publishers has historically been symbiotic: publishers allow Google to aggregate their content for free and in exchange, Google

17 September 2019
1080 5 Min Read
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3 Questions to Ask Every Vendor About Their Business Structure

  When evaluating a large software purchase, it is easy to get caught up in exciting features and functions. Understanding your requirements is a great

12 September 2019
799 13 Min Read
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4 Tips to Start Growing Revenue by Selling Marketing Services

Becoming a master of diversification as a publisher has become absolutely necessary for future-proofing growth and outpacing the competition. In ‘5 Strategies Leading Media Companies

11 September 2019
1634 11 Min Read
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10 Questions to Ask When Your Vendor Rebrands

 The average company will rebrand every 7-10 years.  There are many reasons for doing so, from modernizing an outdated look to reputation management. In 2017, we

5 September 2019
1654 14 Min Read
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Quality Data and an Audience-Based Selling Approach

The two most influential data events of 2018 were the introduction of the GDPR and the Facebook/Cambridge Analytics data scandal.    In late 2015, EU administrators began to actively target data

3 September 2019
1685 11 Min Read
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Need to Reduce Software Costs? First, Calculate Your TCO

Reducing costs is often the driving force behind a system or process switch, and yet we all know the three pillars of People, Process and

29 August 2019
UPCOMING EVENTS
08 July Digiday Publishing Summit 2020
05 August LMA Digital Summit 2020
17 September WAN-IFRA 72nd World News Media Congress
28 September NAC 2020 Conference

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