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Is the Google Antitrust Probe a Sales Opportunity for Publishers?

The relationship between Google and news media publishers has historically been symbiotic: publishers allow Google to aggregate their content for free and in exchange, Google makes that content accessible to the billions of people using the search engine every day, also for free. In return, Google gets usage and clicks on paid ads adjacent to...

17 September 2019
3 Questions to Ask Every Vendor About Their Business Structure

  When evaluating a large software purchase, it is easy to get caught up in exciting features and functions. Understanding your requirements is a great place to start, but as you evaluate your many options, don’t forget to scrutinize the corporate structure of the vendors as much as you are their products. There are enormous benefits to working with SaaS companies who...

12 September 2019
4 Tips to Start Growing Revenue by Selling Marketing Services

Becoming a master of diversification as a publisher has become absolutely necessary for future-proofing growth and outpacing the competition. In ‘5 Strategies Leading Media Companies Use To Drive Digital Revenue,’ we highlighted publishers’ aim to expand sales efforts and create a multitude of revenue streams. One of these revenue streams is quickly gaining in popularity:...

11 September 2019
10 Questions to Ask When Your Vendor Rebrands

 The average company will rebrand every 7-10 years.  There are many reasons for doing so, from modernizing an outdated look to reputation management. In 2017, we revamped our logo and color scheme for a clean, modern look, but kept our name and mission statement. This kind of “revamp” happens often – but in 2019, a different...

5 September 2019
Quality Data and an Audience-Based Selling Approach

The two most influential data events of 2018 were the introduction of the GDPR and the Facebook/Cambridge Analytics data scandal.    In late 2015, EU administrators began to actively target data reform. They introduced the GDPR, or General Data Protection Regulation,  to ensure that “people have more control over their personal data” while promoting “a level playing field” for businesses.   Affecting everything from backend...

3 September 2019
Need to Reduce Software Costs? First, Calculate Your TCO

Reducing costs is often the driving force behind a system or process switch, and yet we all know the three pillars of People, Process and Technology must be aligned for future business success. Even as people are trained and processes are automated, investment in technology increases. Gartner’s IT Score CIO survey confirms that 62% of...

29 August 2019
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Lineup Systems Signs Major Deal with Mexican Publisher, Grupo Expansión

Lineup Systems, the global advertising sales solution provider, has won a major contract with Mexico’s second largest publisher Grupo Expansión to implement print, digital and

10 October 2014
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    How Quickly Can Media Companies Adapt to Industry Change?

    WHAT SHOULD TODAY’S MEDIA COMPANIES PRIORITIZE FOR LONG TERM GROWTH? THE ANSWER IS CHANGE. Not change for the sake of change but meaningful, industry-matching evolution.

    3 October 2014
    97 4 Min Read
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    Lineup Systems Stays Ahead of Competition to Keep You Ahead of Yours

    At the recent World Publishing Expo (IFRA) Lineup Systems shared some of the innovations that keep us miles ahead of our competition. Our clients rely

    1 October 2014
      90 5 Min Read
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      Expressen Goes Live with Lineup Systems’ Adpoint

      Lineup Systems’ web-based advertising sales and management system AdPoint has successfully launched at the major Swedish newspaper Expressen. Expressen is one of Sweden’s largest daily

      26 September 2014
        31 Min Read
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        Lineup Systems to Show Industry Innovations at World Publishing Expo

        Lineup Systems will attend the World Publishing Expo in Amsterdam (13th-15th October) to show the latest developments in our advertising sales solutions. Lineup to demonstrate

        15 September 2014
          45 Min Read
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          Leading Media Brands Choose Adpoint for Business Growth

          Currently the fastest growing company in its sector, Lineup’s advertising sales solution AdPoint helps the world’s leading media companies to achieve their business growth goals.

          2 August 2014
            UPCOMING EVENTS
            23 September INMA Media Innovation Week Hamburg, Germany
            26 September Annual Global User Conference 2019 Banking Hall, London, UK
            02 October Webinar Wednesday - Release 12.9 Webinar
            03 October NNA’s 133rd Annual Convention and Trade Show Milwaukee, Wisconsin

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