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A Day in the Life of a Digital Media Buyer

Media buying has been a pillar of the advertising industry for decades. Media buyers are crucial to helping brands secure relevant and impactful ad placements for their products and services—at the most competitive rates possible and across a multitude of carefully curated advertising channels. As the world of marketing and advertising continues to undergo intense...

25 February 2020
Digital Signatures: Yes, They’re Legal, and You Should Be Using Them

Have you ever “signed” a PDF with a picture of your signature and wondered, “Is this legal?” Or maybe you aim for the strictest compliance, so you print out every document, sign with a pen, and send back a scanned copy. The truth is, these conveniences can work for small agreements, but they aren’t always...

18 February 2020
2019 Digital Ad Spend by Industry (Hint: Retail Dominated!)

As retail marketers face increased demand to deliver on multiple priorities, it’s no surprise that digital advertising spend in the industry grew by nearly 20% in 2019. Retail marketers have robust to-do lists—raising brand awareness, attracting new customers, keeping current customers and increasing personalization in their marketing—and these initiatives require a solid digital advertising plan....

13 February 2020
Space to Grow Without Third Party Data: Q&A with NASA’s Social Team

With less than two years until the death of third party cookies, digital transformation is a reality now more than ever. In recent years, the industry has grown accustomed to a data-driven approach to just about everything. So much so that it seems creativity and cleverness have taken a backseat - but that is changing. ...

11 February 2020
7 Reasons You Need to Appoint an Adoption Manager

In this new decade, technology will continue to change the way companies across all sectors do business—at an increasingly rapid rate. Technology spend is on the rise, with 44% of organizations planning to grow their tech budgets this year, according to Spiceworks’ 2020 State of IT report.  New technologies lead to new opportunities—but only if...

6 February 2020
News Articles
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Why Media Companies are Pivoting from Audience Data to Ad Spend Data

Data is everywhere. It’s in our homes and our workplaces, on our TV screens and on the websites we visit. As big data impacts every

18 April 2018
230 Min Read
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Lineup Systems’ Adpoint Now Available on Salesforce AppExchange

Lineup Systems customers can now access Adpoint’s complete media sales solution directly within Salesforce BROOMFIELD, Colo., Feb. 26, 2018 – Lineup Systems’ Adpoint App is now

26 February 2018
583 6 Min Read
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Lineup Systems Launches New User Interface for Adpoint, ‘Blaze’

Blaze is “easier, quicker and smarter,” breaking new ground in user interface design for media sales solutions It’s a UI unlike any other of its

8 February 2018
415 1 Min Read
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DoubleClick Sales Manager Sunsetting is a Blessing in Disguise

Despite the fact that change can be hard, Google’s retirement of DoubleClick Sales Manager (DSM) is a blessing in disguise for publishers. The internet advertising powerhouse is

24 January 2018
402 5 Min Read
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Paddock Publications Selects Adpoint to Transform Ad Sales

Adpoint will reduce IT costs, grow ad revenue, improve customer service and increase operational efficiencies for Paddock Publications Broomfield, Colo., Jan. 23, 2018 — Paddock

22 January 2018
491 2 Min Read
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Lineup Systems Appoints Markus Feldenkirchen to Executive VP of North America

Former ppi Media CEO joins fast-growing advertising sales solution pioneer Broomfield, Colo., Jan. 10, 2018 — Lineup Systems, a leading provider of advertising sales technology, has appointed

10 January 2018
347 1 Min Read
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Lineup Systems Increases Support for North American Media Companies

World’s leading media sales technology provider readies operations for significant North American expansion in 2018 Broomfield, Colo.— Jan. 10, 2018 —Lineup Systems completed 2017 as the

10 January 2018
554 4 Min Read
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Singapore Press Holdings Chooses Lineup Systems

Asia’s leading media group to integrate Lineup’s Adpoint end-to-end advertising solution with Salesforce CRM and Google DFP to identify, target and close sales opportunities quickly

8 January 2018
376 3 Min Read
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New ‘Adpoint Workflow’ to Simplify Complex Advertising Processes

Adpoint Workflow reduces order processing time and increases operational efficiencies for media companies Lineup Systems, a leading media sales technology provider, today introduced Adpoint Workflow

14 November 2017
308 2 Min Read
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Vocento Selects Lineup to Centralize Advertising Sales

Lineup Systems, makers of the world’s #1 advertising sales platform Adpoint, today announced that Vocento, the largest publishing group in Spain, has selected Lineup to

9 October 2017
UPCOMING EVENTS
06 March 14th WAN-IFRA Middle East Conference
19 March LOAC2020- 11th Annual Local Online Advertising Conference Miami, Florida
27 April INMA World Congress 2020
04 May WAN-IFRA Publish Asia 2020

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