Lineup Newsroom

    Covid19 Impact

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    Lessons Learned: Lineup’s CEO Chris Spalding Reflects

    Globally, the transition to working from home as countries enacted various forms of lockdowns on different timetables at the start of the Covid-19 pandemic startled many companies as they scrambled

    06 July 2021
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    A Year After Initial Lockdowns, Here’s How Subscriptions Are Doing

    Now that the world has been living with the COVID-19 pandemic for a little over a year, the media industry is reflecting on the events of the past 12 months and the impact the public health crisis

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    A Year After Lockdown, Here’s How Advertising is Doing

    This week marks one year since the global coronavirus crisis was declared a pandemic. The public health emergency sent markets into turmoil and prompted companies of all sizes across multiple

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    Will Cinema Advertising Ever Bounce Back?

    From Warner Bros. collapsing the theatrical window by releasing all their 2021 films online at the same time as in theaters, to AMC launching private screenings and theatre spaces--the movie industry

    7 Min Read
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    Will Super Bowl Advertising Ever Be The Same?

    As one of the most watched televised sporting events on the planet, the Super Bowl has long established itself as an iconic tradition of American culture that brings together music and entertainment,

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    5 Industries That Dominated Advertising in 2020

    While tourism brands spent much of 2020 sharing messages like “now is not the time to travel” and “we’ll see you once it’s safe,” other industries began thriving during the pandemic. And as

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    6 Publishing Industry Changes We’re Thankful For

    This year has been more challenging than publishers and advertisers alike could have ever anticipated. In this new era we find ourselves in, digital transformation has accelerated at a rapid pace and

    24 November 2020
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    Political Ad Spend: Will 2020 Change Future Elections?

    As the day of the highly anticipated and hotly contested U.S. presidential election arrives, both major parties agree that the national and global impact of its outcome will last for generations. For

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    Subscriptions Can Protect Media Credibility in Fake News Era [Opinion]

    Fake news. Misinformation.  News avoidance. Alternative facts. Cyber propaganda. 

    27 October 2020
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    Disparate Data Presents Major Challenge for Publishers

      Growing numbers of publishers are turning more attention to revenue diversification in the wake of COVID-19, which dealt a blow to ad sales earlier this year. We examine this trend in our