Lineup Newsroom

    Digital Advertising

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    The Surprising Demographic Monetized by Gaming Apps

    Gone are the days when video games were only popular among children who would eagerly clamber around the television set after school to play in their favorite make-believe worlds. The industry has

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    2021 Digital Advertising Trends Your Whole Team Should Talk About

    Global events this year threw a serious curve ball at organizations of all sizes in nearly every industry, including media. Publishers and advertisers reacted quickly to adapt to the public health

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    76% of Publishers List Gathering First-Party Data Among Top Priorities

    As platforms and governments roll out increased user data protection measures, the era of third-party cookies faces an inevitable crumble. In its place, publishers are finding subscriptions-based,

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    Political Ad Spend: Will 2020 Change Future Elections?

    As the day of the highly anticipated and hotly contested U.S. presidential election arrives, both major parties agree that the national and global impact of its outcome will last for generations. For

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    Are Publishing Executives Over-Confident on Interdepartmental Collaboration?

      Publishers must be prepared to overcome several roadblocks on the path to establishing revenue models that combine both advertising and subscription sales. One common challenge involves

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    Disparate Data Presents Major Challenge for Publishers

      Growing numbers of publishers are turning more attention to revenue diversification in the wake of COVID-19, which dealt a blow to ad sales earlier this year. We examine this trend in our

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    Adweek Report Confirms: Combined Revenue Models Key to Success

    Media organizations around the globe are focused on adapting their revenue models to be less dependent on advertising and more resilient over all.  Publishing Executive, a subsidiary of Adweek,

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    8 Digital Advertising Trends That Haven't Changed

    It’s become a tradition in the media industry that at the end of each year, thought leaders look ahead and share their predictions on trends they believe will shape the industry landscape over the

    29 September 2020
    19 Min Read
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    Webinar: Preparing for a World Without Third-Party Cookies

    The 'death of cookies' has been a topic of conversation for the media and advertising industries for a few years now, but in some ways third-party data has been on life support while publishers

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    How Political Ad Spend During COVID Compares to Past Election Cycles

        Last fall, presidential hopefuls had already shelled out nearly $70 million in digital advertising for the 2020 election. Projections showed a record year ahead for campaign ad spend, especially