Lineup Newsroom

    Digital Advertising

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    Editorial Decisions that Impact Advertising

    Since 2019, digital advertising in news media spaces has taken a larger market share than traditional advertising. The change builds from technological advancements that more precisely collect,

    6 Min Read
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    How Publishers Can Leverage Clubhouse, TikTok and Other Emergent Social Media

    Whether considered a possible threat to national security or the elitist cousin to the billion-dollar podcast industry, newer social media sites like TikTok and Clubhouse continue creating a buzz.

    5 Min Read
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    What Publishers Need to Know About Gen Z News Consumption

    With buying power between $100-200 billion, the younger generation known as Zoomers or Gen Z is not a market share to be ignored. They are digital nomads and digital natives raised in the fast-paced

    23 March 2021
    5 Min Read
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    Publishers Can Lead the Way on Accessible Advertising: Here’s How

    The Americans with Disabilities Act (ADA) has only existed for the past 30 years--and it codified civil rights protections in communications, transportation, employment, and other areas of life for

    9 Min Read
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    The Future of Ad Targeting: 5 Targeting Models Taking Off

    As cookies slowly phase out in response to digital privacy law and platform changes, publishers and advertisers must engage new models for revenue generation and reaching audiences. Transformations

    23 February 2021
    5 Min Read
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    Will Cinema Advertising Ever Bounce Back?

    From Warner Bros. collapsing the theatrical window by releasing all their 2021 films online at the same time as in theaters, to AMC launching private screenings and theatre spaces--the movie industry

    1 Min Read
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    2021 Subscription Trends - and How to Leverage Them ASAP

    We recently asked our customers, "What's your favorite thing about working in the media industry?" One response quickly emerged as the most popular reason: "It's always changing!" While that change

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    Streaming Media and the Case for Combining Advertising and Subscription Models

    Streaming media companies have been quick to realize the multiple benefits of combining revenue models, and have seized the opportunity to establish thriving subscription and advertising businesses.

    7 Min Read
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    Will Super Bowl Advertising Ever Be The Same?

    As one of the most watched televised sporting events on the planet, the Super Bowl has long established itself as an iconic tradition of American culture that brings together music and entertainment,

    4 Min Read
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    5 Industries That Dominated Advertising in 2020

    While tourism brands spent much of 2020 sharing messages like “now is not the time to travel” and “we’ll see you once it’s safe,” other industries began thriving during the pandemic. And as