Lineup Newsroom

    Industry Analysis

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    Will 5G Be a Gamechanger for Media Owners?

    Telecommunications technology has advanced rapidly in recent years, bringing 5G and Industry 4.0 to the doorsteps of countries around the globe. More than 130 nations plan to invest in 5G, with 5G

    29 July 2021
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    The Return of Out-of-Home Advertising?

    Billboards and other types of out-of-home (OOH) advertising have been a mainstay of the media and marketing industries for decades. Last year, the COVID-19 pandemic forced the world to press pause on

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    Lineup’s 2021 Digital Advertising Trends: A Half Year Report

    It’s safe to say that the past year hasn’t gone according to plan, which has made the already challenging role of being a publisher even more difficult. However, it’s still valuable to scan the

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    Finding the Right CRM for More Than 100 Users

    As a publisher, an integral part of growing your business involves choosing the right technology to support your sales team in generating advertising revenue. This becomes increasingly important the

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    Overcoming the Ad Blindness of Millennials and Gen Z

    Worth nearly $365 Billion, the global digital advertising industry has saturated online markets to the point where the average person could see up to 10,000 online ads per day. Millennials and Gen Z

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    Is There a Solution to Ad Fraud?

    Ad fraud carries staggering costs for the digital advertising industry worldwide, ranging anywhere from $6.5 to $19 billion annually, according to eMarketer. It’s challenging to pinpoint the exact

    2 Min Read
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    Pride’s Effect on Publishers & Brands Continues to Expand: Here’s What Publishers Should Do About It

    As June comes every year, companies globally capitalize on Pride in their company advertising - whether that’s turning their logo into a rainbow flag, voicing their support on social media, or

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    What are FLoC and the Privacy Sandbox, and Why Does it Matter to Publishers?

    Advertisers and publishers alike have been awaiting the “death of cookies” for several years now amidst growing public concern around data privacy. In recent months, the media industry has begun to

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    Public Service Journalism as Subscriptions Funnel Strategy

    Whether in the print era or the digital age, the core function of journalism has always been for public service: a way to educate, uplift, empower, and inform communities. Public service journalism

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    Programmatic vs. Direct Sales: Which is Best Suited for Growth in 2021?

    The internet’s first banner ad graced computer screens nearly 30 years ago in 1994, but it wasn’t until 2009 when the heyday of programmatic advertising began. The media industry was changing rapidly