Lineup Newsroom

    Industry Analysis

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    Adweek Report Reveals: The Cookieless Future of Sell-Side Digital Advertising

    As the impending end of third-party cookies grows closer, media organizations worldwide are working to adapt their business models and change their approaches to digital advertising. In an exclusive

    04 January 2022
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    Looking Back at 2021

    2021 has been a challenging year for everyone, with the entire world continuing to navigate the pandemic and coming to terms with the ‘new normal’ ways of working.   I am very proud of the work the

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    How to Drive Innovation by Identifying Gaps in Your Media Organization’s Technology

    Enterprise technology has transformed the way media corporations operate in recent years. As well as facilitating easier collaborations between teams and streamlining otherwise time-consuming admin

    14 December 2021
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    Guide to Buying Enterprise Technology: Who Drives Your Company Goals?

    Buying enterprise technology for your media organization can be a complex task, but if one of your solutions is on its last legs, it’s critical that you act before the system becomes a drain on your

    02 November 2021
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    Will 5G Be a Gamechanger for Media Owners?

    Telecommunications technology has advanced rapidly in recent years, bringing 5G and Industry 4.0 to the doorsteps of countries around the globe. More than 130 nations plan to invest in 5G, with 5G

    29 July 2021
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    The Return of Out-of-Home Advertising?

    Billboards and other types of out-of-home (OOH) advertising have been a mainstay of the media and marketing industries for decades. Last year, the COVID-19 pandemic forced the world to press pause on

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    Lineup’s 2021 Digital Advertising Trends: A Half Year Report

    It’s safe to say that the past year hasn’t gone according to plan, which has made the already challenging role of being a publisher even more difficult. However, it’s still valuable to scan the

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    Finding the Right CRM for More Than 100 Users

    As a publisher, an integral part of growing your business involves choosing the right technology to support your sales team in generating advertising revenue. This becomes increasingly important the

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    Overcoming the Ad Blindness of Millennials and Gen Z

    Worth nearly $365 Billion, the global digital advertising industry has saturated online markets to the point where the average person could see up to 10,000 online ads per day. Millennials and Gen Z

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    Is There a Solution to Ad Fraud?

    Ad fraud carries staggering costs for the digital advertising industry worldwide, ranging anywhere from $6.5 to $19 billion annually, according to eMarketer. It’s challenging to pinpoint the exact