Lineup Newsroom

    Industry Analysis

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    76% of Publishers List Gathering First-Party Data Among Top Priorities

    As platforms and governments roll out increased user data protection measures, the era of third-party cookies faces an inevitable crumble. In its place, publishers are finding subscriptions-based,

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    58% of Publishers List Big Tech as Looming Threat

    Tech giants have monopolized the digital advertising market over the past decade. These companies collect tons of user data and offer robust ad targeting as well as massive reach to brands—all for a

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    Adweek Report Confirms: Combined Revenue Models Key to Success

    Media organizations around the globe are focused on adapting their revenue models to be less dependent on advertising and more resilient over all.  Publishing Executive, a subsidiary of Adweek,

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    Reducing Subscription Churn Can Help Grow Ad Revenue

    This article was first published in our partner publication, InContext. The deluge of advertisement and subscription offerings can lead to rampant reader fatigue. In this digital age, subscription

    01 October 2020
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    SMB Media Buyer Reveals What They Look for When Placing Media Buys

    Competition for advertisers’ dollars has increased in the wake of the COVID-19 pandemic as many organizations’ marketing budgets have dwindled in response to a shifting global economic landscape. As

    03 September 2020
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    8 Things Publishers Can Learn From Social Media Self-Service

    As a publisher, you need to offer advertisers both convenience and results to win and keep their business in today’s competitive media landscape. Nowadays, digital marketers and small business owners

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    Lineup Announces Subscription Management Platform, ‘Amplio’ Coming Soon

        BROOMFIELD, CO - Lineup Systems today announced that development of a ground-breaking subscriptions platform, “Amplio,” is well underway. The platform, slated for release in late 2020, promises

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    Publishers Are Becoming Agencies—Here’s Why

      Publishers have begun to offer marketing services in increasing numbers over the past few years. This marks an important change in the relationships media organizations have traditionally held with

    11 August 2020
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    Covid-19's Impact on Advertising Spend Across 3 Critical Regions

      We’re eight months into 2020, and it’s safe to say our predictions from last year have been completely derailed. The whole world seemed to pause in mid-March, but now, months after lockdowns first

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    Every Article You Need to Read About Advertising Data

    The advertising industry has seen drastic changes over the past year, with internet browsers shifting away from using third-party cookies to target audiences, deliver insights, and drive behavioral

    28 July 2020