Lineup Newsroom

Industry Analysis

3 Min Read
Read More
SMB Media Buyer Reveals What They Look for When Placing Media Buys

Competition for advertisers’ dollars has increased in the wake of the COVID-19 pandemic as many organizations’ marketing budgets have dwindled in response to a shifting global economic landscape. As

03 September 2020
3 Min Read
Read More
8 Things Publishers Can Learn From Social Media Self-Service

As a publisher, you need to offer advertisers both convenience and results to win and keep their business in today’s competitive media landscape. Nowadays, digital marketers and small business owners

1 Min Read
Read More
Lineup Announces Subscription Management Platform, ‘Amplio’ Coming Soon

    BROOMFIELD, CO - Lineup Systems today announced that development of a ground-breaking subscriptions platform, “Amplio,” is well underway. The platform, slated for release in late 2020, promises

3 Min Read
Read More
Publishers Are Becoming Agencies—Here’s Why

  Publishers have begun to offer marketing services in increasing numbers over the past few years. This marks an important change in the relationships media organizations have traditionally held with

11 August 2020
2 Min Read
Read More
Covid-19's Impact on Advertising Spend Across 3 Critical Regions

  We’re eight months into 2020, and it’s safe to say our predictions from last year have been completely derailed. The whole world seemed to pause in mid-March, but now, months after lockdowns first

3 Min Read
Read More
Every Article You Need to Read About Advertising Data

The advertising industry has seen drastic changes over the past year, with internet browsers shifting away from using third-party cookies to target audiences, deliver insights, and drive behavioral

28 July 2020
3 Min Read
Read More
What Publishers Should Know About the Facebook Advertiser Boycott

It’s been a cruel summer for at least one player on the big tech landscape. Growing numbers of companies are pulling their ads from Facebook’s platform—a trend that started in June and shows no sign

16 July 2020
3 Min Read
Read More
6 Ways the Media Industry Has Changed Due to COVID-19

The media industry continues to feel the effects of the COVID-19 public health crisis, and while economies around the globe have begun to reopen, ‘business as usual’ won’t resume for quite some time,

3 Min Read
Read More
Combined Revenue Models are the Future of Media

This article was first published as “The Case for Combined Revenue Models” on Digital Content Next, of which Lineup Systems is a supporting member. 

3 Min Read
Read More
How to Identify the Trends that will Impact Your Advertisers Most

Advertising performance across industries has been affected by COVID-19, as often happens in the wake of significant global events. Ad conversion rates have dropped by 21% on average since the public