Lineup Newsroom

    Industry Analysis

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    A Year After Initial Lockdowns, Here’s How Subscriptions Are Doing

    Now that the world has been living with the COVID-19 pandemic for a little over a year, the media industry is reflecting on the events of the past 12 months and the impact the public health crisis

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    14 Insightful Quotes About Advertising & Subscription Collaboration

    "[Publishers] have the audience, first-party data and inventory [that] third parties need to exist. Publishers should be comfortable they are getting fair value for the data they are sharing and

    6 Min Read
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    How Publishers Can Leverage Clubhouse, TikTok and Other Emergent Social Media

    Whether considered a possible threat to national security or the elitist cousin to the billion-dollar podcast industry, newer social media sites like TikTok and Clubhouse continue creating a buzz.

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    The Biggest Problem With Recording Recurring Revenue, And How You Can Fix It

    As a publisher with a subscription model, delivering consistent value to your customers is mission-critical if you want to retain their business and maintain a healthy level of recurring revenue. 

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    8 Paywall Experiments to Try This Year

    The internet, social media, smartphones, and 24-hour news cycles have transformed the publishing industry over the past few decades. The organizations that have thrived through the chaos have done so

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    How Your Subscription Funnel Impacts Advertising Revenue

    Advertising has been fueling publishers' revenue engines for decades, and will likely continue to be so for years to come. Ad sales currently account for 72% of media organizations’ revenue,

    5 Min Read
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    Publishers Can Lead the Way on Accessible Advertising: Here’s How

    The Americans with Disabilities Act (ADA) has only existed for the past 30 years--and it codified civil rights protections in communications, transportation, employment, and other areas of life for

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    A Year After Lockdown, Here’s How Advertising is Doing

    This week marks one year since the global coronavirus crisis was declared a pandemic. The public health emergency sent markets into turmoil and prompted companies of all sizes across multiple

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    Why We’re Still Talking About Revenue Diversification

    With so much buzz about combined revenue models in the media industry over the past year, we have to ask, why are executives always talking about media revenue diversification? Aren’t they doing it

    25 February 2021
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    Will Cinema Advertising Ever Bounce Back?

    From Warner Bros. collapsing the theatrical window by releasing all their 2021 films online at the same time as in theaters, to AMC launching private screenings and theatre spaces--the movie industry