Lineup Newsroom

    Industry Analysis (2)

    1 Min Read
    Read More
    2021 Subscription Trends - and How to Leverage Them ASAP

    We recently asked our customers, "What's your favorite thing about working in the media industry?" One response quickly emerged as the most popular reason: "It's always changing!" While that change

    3 Min Read
    Read More
    Streaming Media and the Case for Combining Advertising and Subscription Models

    Streaming media companies have been quick to realize the multiple benefits of combining revenue models, and have seized the opportunity to establish thriving subscription and advertising businesses.

    9 Min Read
    Read More
    Will News Media Suffer After the 'Trump Bump'? An Analysis

    Donald Trump’s contentious term has been one of the most divisive times in modern American political history, but not everyone suffered. For media publishers ranging from The New York Times to The

    28 January 2021
    4 Min Read
    Read More
    Conflicting Revenue Strategies? Here’s How to Reconcile Them

    Publishers worldwide are working to bolster their media organizations’ bottom lines by establishing multiple revenue streams. It’s clear that relying solely on advertising dollars is a risky move in

    3 Min Read
    Read More
    The Surprising Demographic Monetized by Gaming Apps

    Gone are the days when video games were only popular among children who would eagerly clamber around the television set after school to play in their favorite make-believe worlds. The industry has

    4 Min Read
    Read More
    Nope, the Fake News Era Isn't Over Yet

    From the time he first announced his candidacy to a rocky transfer of power in early 2021, Donald Trump’s campaign and presidency remained a complex relationship for the majority of media

    07 January 2021
    4 Min Read
    Read More
    2021 Digital Advertising Trends Your Whole Team Should Talk About

    Global events this year threw a serious curve ball at organizations of all sizes in nearly every industry, including media. Publishers and advertisers reacted quickly to adapt to the public health

    4 Min Read
    Read More
    Audience-Based Selling is Powered By a Robust Subscription Offering

    Throughout the history of advertising, advertisers have traditionally sold ads by utilizing space to place inventory or services in front of buyers. In print advertising, for instance, advertisers

    01 December 2020
    3 Min Read
    Read More
    76% of Publishers List Gathering First-Party Data Among Top Priorities

    As platforms and governments roll out increased user data protection measures, the era of third-party cookies faces an inevitable crumble. In its place, publishers are finding subscriptions-based,

    3 Min Read
    Read More
    58% of Publishers List Big Tech as Looming Threat

    Tech giants have monopolized the digital advertising market over the past decade. These companies collect tons of user data and offer robust ad targeting as well as massive reach to brands—all for a