Lineup Newsroom

    Industry Analysis (4)

    3 Min Read
    Read More
    Combined Revenue Models are the Future of Media

    This article was first published as “The Case for Combined Revenue Models” on Digital Content Next, of which Lineup Systems is a supporting member. 

    3 Min Read
    Read More
    How to Identify the Trends that will Impact Your Advertisers Most

    Advertising performance across industries has been affected by COVID-19, as often happens in the wake of significant global events. Ad conversion rates have dropped by 21% on average since the public

    3 Min Read
    Read More
    Account Based Marketing for Publishers [5 Key Tactics]

    As a publisher, you know that many advertisers have recently pulled back on spending. To give your advertising sales strategy a boost, take a page from the account based marketing (ABM) sales

    11 June 2020
    3 Min Read
    Read More
    5 Questions to Ask About the Tech Stack of a Company You’ve Acquired

    The media industry saw a flurry of mergers and acquisitions (M&A) in 2019, and this trend is likely to continue through this year and next. Big examples included VICE Media’s $400 million acquisition

    2 Min Read
    Read More
    3 Ways to Protect Morale While Working From Home

    It looks like we’ll be working from home for some time to come – and chances are, you are too! At Lineup, we’ve found many silver linings to working remotely. It’s easier to juggle time zone

    2 Min Read
    Read More
    Webinar: 4 Strategies for Competing With Big Tech

    In partnership with America’s Newspapers, Markus Feldenkirchen and Sarah Hartland recently hosted a special webinar with advice on how small publishers can position themselves against Facebook,

    21 May 2020
    2 Min Read
    Read More
    Is Advertising on Gaming Apps a New Frontier for Brands?

    The video game industry has exploded since its beginnings in the 1980s and continues to see significant growth today. Marketers and advertisers are turning to this platform in increasing numbers to

    2 Min Read
    Read More
    How Media Companies are Supporting Local Business During COVID-19

    The coronavirus pandemic has leveled a blow to local businesses around the globe. Estimates suggest that 15,000 U.S. retailers could be forced to permanently shut their doors as a result of the

    4 Min Read
    Read More
    Can You Really “Future-Proof” a Media Business?

    Whether you’ve scratched your head at the phrase “future-proof” or you use it regularly in conversation, the concept is simple. Future-proofing refers to cultivating strategies and techniques, as

    3 Min Read
    Read More
    The Best COVID-19 Advice for Publishers [7 Tips]

    The global coronavirus pandemic has had a staggering impact on lives and livelihoods around the world, and the publishing industry has not escaped the upheaval. In a poll of 50 publishers, 86% told