Lineup Newsroom

    Industry Analysis (5)

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    10 Thought Leaders in the Publishing Industry to Follow Now

    Thought leadership content should be on your reading list for several reasons. Thought leaders in the publishing industry present unique perspectives on the industry’s challenges, priorities and

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    5 Ways to Re-purpose the Same Journalism to Diversify Revenue

    This post was originally shared on Digital Content Next. 

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    25 Fun Ideas for Your Next 'Virtual Coffee Break'

    Like most of you, we’ve temporarily closed our global offices and our staff is working from home. The shift to remote work hasn’t slowed us down, but we have encountered new challenges, like how to

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    Adapting in the Age of Digital: 3 Tips for Publishers

    Digital disruption has become the new normal in the publishing industry after more than a decade of massive change. Companies are shifting their business models to accommodate large scale

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    5 Data Visualization Tips for Digital Reporting

    Publishers and advertisers alike operate in a data-rich world. However, this new reality is only an advantage if you take the time to analyze the mountains of data at your fingertips. For many

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    5 Articles You Should Read to Understand Contextual Targeting

    "Contextual targeting" is yet another digital buzzword that can feel impossible to keep up with. We've written before about the importance of keeping up with digital terminology, but sometimes a

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    A Day in the Life of a Digital Media Buyer

    Media buying has been a pillar of the advertising industry for decades. Media buyers are crucial to helping brands secure relevant and impactful ad placements for their products and services—at the

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    2019 Digital Ad Spend by Industry (Hint: Retail Dominated!)

    As retail marketers face increased demand to deliver on multiple priorities, it’s no surprise that digital advertising spend in the industry grew by nearly 20% in 2019. Retail marketers have robust

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    Space to Grow Without Third Party Data: Q&A with NASA's Social Team

    With less than two years until the death of third party cookies, digital transformation is a reality now more than ever. In recent years, the industry has grown accustomed to a data-driven approach

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    Political Ad Spend Trends That Will Affect Publishers This Year

    The political campaign spending engine is revving higher than ever before, with media buys in the 2019-20 cycle projected at $6 billion, according to a 2019 study by Advertising Analytics and Cross