Lineup Newsroom

    Industry Analysis (6)

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    A Day in the Life of an Ad Ops Professional

    Print teams, don’t be fooled by your digital ad operations colleagues’ hefty tech stacks and marketing automation tools—the brain power still lies in the people. The ad ops role requires a unique

    1 Min Read
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    Having Trouble With Your RFP? Try This Template

    When the time comes to replace one or more software solutions in your tech stack, the process of getting your entire organization together to confirm what’s needed can be daunting. When a new system

    23 January 2020
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    The Move from DMPs to CDPs: What Publishers Need to Know

    The need for comprehensive consumer database tech has become top of mind for digital marketers and advertisers as the industry shifts further toward a data-driven culture. This demand has led to the

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    Programmatic Trends: The 2019 Predictions We Got Wrong And Right

    At the end of each year, thought-leaders voice their opinion on what they believe will be the “next big thing” in the media industry. End-of-year trends and predictions have become a tradition to

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    2020 Digital Advertising Trends: Predictions for Publishers

    The digital advertising industry will continue to shift toward new technologies in 2020, and publishers and advertisers must evolve to stay top of mind with consumers. In our new white paper, ‘2020

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    What's Preventing 5G from Becoming Mainstream?

    5G speed for mobile service is now a reality. In theory, consumers now have access to cellular speeds that are 1,000X faster than 4G. This allows them to stream content instantly, access websites,

    2 Min Read
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    Augmented Reality in Advertising: Will it Take Off in 2020?

    The rise in Augmented Reality (AR) is apparent throughout industries such as gaming, healthcare and education. As we move into 2020, the advertising industry is no exception with total AR/VR spending

    3 Min Read
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    Voice Search for Advertising: Gimmick or New Normal?

    Making a query of any kind and receiving an answer via the Internet has become ubiquitous to life. Now, consumers are bypassing manually typing in queries for voice search.

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    Publishers Debate: Compete or Collaborate with Walled Gardens?

    Publishers are rightfully concerned with the fact that huge search and social content conglomerates such as Google and Facebook are dominating the digital advertising market. Typically, they have

    26 November 2019
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    Yield Management Tips for Digital Publishers, Part Two

    If you’re a digital publisher, you know that revenue management and maximizing yield involves more than analyzing eCPM trends. In part one of this two-part series, we discussed simple tips that could