Billboards and other types of out-of-home (OOH) advertising have been a mainstay of the media and marketing industries for decades. Last year, the COVID-19 pandemic forced the world to press pause on

As platforms and governments roll out increased user data protection measures, the era of third-party cookies faces an inevitable crumble. In its place, publishers are finding subscriptions-based,

Tech giants have monopolized the digital advertising market over the past decade. These companies collect tons of user data and offer robust ad targeting as well as massive reach to brands—all for a

Growing numbers of publishers have turned to subscription models to make up for lost advertising revenue since the COVID-19 pandemic began. Subscription models don’t only benefit publishers, though.

Established in 1828, and now owned by Press Holdings, The Spectator publishes what is still hailed as “the most influential weekly in the English language” in print and online. The British publisher

Publishing group to use one system to manage every aspect of advertising sales for 30 magazines