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Magazine Industry

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6 Things the News Industry Can Learn from the Subscription Economy

Growing numbers of publishers have turned to subscription models to make up for lost advertising revenue since the COVID-19 pandemic began. Subscription models don’t only benefit publishers, though.

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The Spectator Fast-Tracks its Advertising Sales Transformation

Established in 1828, and now owned by Press Holdings, The Spectator publishes what is still hailed as “the most influential weekly in the English language” in print and online. The British publisher

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Bonnier Corp. Redefines its Multichannel Advertising Sales Capabilities

Publishing group to use one system to manage every aspect of advertising sales for 30 magazines

07 July 2017