Lineup Newsroom

    Newspaper Industry

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    The Return of Out-of-Home Advertising?

    Billboards and other types of out-of-home (OOH) advertising have been a mainstay of the media and marketing industries for decades. Last year, the COVID-19 pandemic forced the world to press pause on

    4 Min Read
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    Micro-Influencers in the Newsroom

    The attention economy is making a dramatic shift towards the creator economy and placing influencers at front and center of the evolving digital ecosystem. Venture capitalist Clara Lindh Bergendorff

    20 May 2021
    6 Min Read
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    Is Bad News Still Good for Business?

    Almost 90% of Americans now obtain their news on digital devices, and one in five find their political news mainly on social media. A 2020 study by Dr. Tyler J. VanderWeele of Harvard T.H. Chan

    7 Min Read
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    Editorial Decisions that Impact Advertising

    Since 2019, digital advertising in news media spaces has taken a larger market share than traditional advertising. The change builds from technological advancements that more precisely collect,

    3 Min Read
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    58% of Publishers List Big Tech as Looming Threat

    Tech giants have monopolized the digital advertising market over the past decade. These companies collect tons of user data and offer robust ad targeting as well as massive reach to brands—all for a

    2 Min Read
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    Metro US Takes Flight

    There’s no doubt about it. The way we consume news and entertainment has radically changed over the past decade, creating both challenges and opportunities for media companies of all shapes and sizes.

    21 June 2018
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    Paddock Publications Selects Adpoint to Transform Ad Sales

    Adpoint will reduce IT costs, grow ad revenue, improve customer service and increase operational efficiencies for Paddock Publications

    22 January 2018
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    Vocento Selects Lineup to Centralize Advertising Sales

    Lineup Systems, makers of the world’s #1 advertising sales platform Adpoint, today announced that Vocento, the largest publishing group in Spain, has selected Lineup to centralize its advertising

    09 October 2017
    1 Min Read
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    Adpoint to Power Pittsburgh Post-Gazette’s Revenue Growth Strategy

    Platform Will Mobilize Sales and Provide State-of-the Art Tools to Generate New Business

    28 June 2017
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    ESI Media Partners with Lineup to Optimize Multi-Channel Capabilities

    The commercial division of the London Evening Standard and the Independent deploys Lineup Systems’ Adpoint solution to support multi-channel sales growth and increase operational efficiencies.

    05 June 2017