Lineup Newsroom

Sales

3 Min Read
Read More
How Political Ad Spend During COVID Compares to Past Election Cycles

    Last fall, presidential hopefuls had already shelled out nearly $70 million in digital advertising for the 2020 election. Projections showed a record year ahead for campaign ad spend, especially

3 Min Read
Read More
SMB Media Buyer Reveals What They Look for When Placing Media Buys

Competition for advertisers’ dollars has increased in the wake of the COVID-19 pandemic as many organizations’ marketing budgets have dwindled in response to a shifting global economic landscape. As

03 September 2020
3 Min Read
Read More
8 Steps to Start Offering Marketing Services as a Publisher

Publishers worldwide are turning to agency business models, offering marketing services to their advertisers in an effort to diversify revenue. Nowadays, it’s not uncommon for media organizations to

13 August 2020
3 Min Read
Read More
6 Ways the Media Industry Has Changed Due to COVID-19

The media industry continues to feel the effects of the COVID-19 public health crisis, and while economies around the globe have begun to reopen, ‘business as usual’ won’t resume for quite some time,

3 Min Read
Read More
Combined Revenue Models are the Future of Media

This article was first published as “The Case for Combined Revenue Models” on Digital Content Next, of which Lineup Systems is a supporting member. 

3 Min Read
Read More
How to Identify the Trends that will Impact Your Advertisers Most

Advertising performance across industries has been affected by COVID-19, as often happens in the wake of significant global events. Ad conversion rates have dropped by 21% on average since the public

3 Min Read
Read More
Account Based Marketing for Publishers [5 Key Tactics]

As a publisher, you know that many advertisers have recently pulled back on spending. To give your advertising sales strategy a boost, take a page from the account based marketing (ABM) sales

11 June 2020
3 Min Read
Read More
6 Signs Your Sales Tech is Hindering Revenue Growth

We’ve written before about how the right technology can boost your sales performance, but how can you tell if you’re using the wrong system? This simple checklist will help.  

04 June 2020
2 Min Read
Read More
Webinar: 4 Strategies for Competing With Big Tech

In partnership with America’s Newspapers, Markus Feldenkirchen and Sarah Hartland recently hosted a special webinar with advice on how small publishers can position themselves against Facebook,

21 May 2020
3 Min Read
Read More