Throughout the history of advertising, advertisers have traditionally sold ads by utilizing space to place inventory or services in front of buyers. In print advertising, for instance, advertisers

Advertising spend is expected to shrink over 8% worldwide by the end of 2020, according to WARC’s Global Ad Trends Report. This drop of nearly $50 billion has prompted publishers around the globe to

Fake news. Misinformation.  News avoidance. Alternative facts. Cyber propaganda. 

  Publishers must be prepared to overcome several roadblocks on the path to establishing revenue models that combine both advertising and subscription sales. One common challenge involves

  Growing numbers of publishers are turning more attention to revenue diversification in the wake of COVID-19, which dealt a blow to ad sales earlier this year. We examine this trend in our

Over the weekend, the World Health Organization reported a record single-day increase in global cases of COVID-19, just days after President Trump and over 35 White House aides, visitors, and

Media organizations around the globe are focused on adapting their revenue models to be less dependent on advertising and more resilient over all.  Publishing Executive, a subsidiary of Adweek,

The 'death of cookies' has been a topic of conversation for the media and advertising industries for a few years now, but in some ways third-party data has been on life support while publishers

Each customer travels along their own, unique, complicated path to purchase. In the media and publishing industry specifically, readers have limited time and attention to split between a plethora of

    BROOMFIELD, CO - Lineup Systems today announced that development of a ground-breaking subscriptions platform, “Amplio,” is well underway. The platform, slated for release in late 2020, promises