Lineup Newsroom

    Technology

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    58% of Publishers List Big Tech as Looming Threat

    Tech giants have monopolized the digital advertising market over the past decade. These companies collect tons of user data and offer robust ad targeting as well as massive reach to brands—all for a

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    What to Do When Your Legacy System Is Sunsetting [5 Tips]

        If you have a system that’s on its last legs, it’s crucial to consider upgrading your tech for security purposes, as well as to improve efficiency within your organization. Here, we’ll cover 5

    29 October 2020
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    How to Prepare for the Death of Cookies

    For the last few years, the 'death of cookies' has been a hot topic of conversation in digital advertising. Opinions are plentiful (we've shared ours!) and practical advice has been scarce. But with

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    Lineup Announces Subscription Management Platform, ‘Amplio’ Coming Soon

        BROOMFIELD, CO - Lineup Systems today announced that development of a ground-breaking subscriptions platform, “Amplio,” is well underway. The platform, slated for release in late 2020, promises

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    5 Questions to Ask About the Tech Stack of a Company You’ve Acquired

    The media industry saw a flurry of mergers and acquisitions (M&A) in 2019, and this trend is likely to continue through this year and next. Big examples included VICE Media’s $400 million acquisition

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    25 Fun Ideas for Your Next 'Virtual Coffee Break'

    Like most of you, we’ve temporarily closed our global offices and our staff is working from home. The shift to remote work hasn’t slowed us down, but we have encountered new challenges, like how to

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    3 Reasons You Should Audit Your Database Regularly

    The need for high-quality, first-party data has become more prevalent than ever before, as publishers and advertisers alike grapple with increasingly complex data privacy regulations, and face off

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    7 Questions to Ask End Users Before Choosing a New Software System

    In the last few decades, media organizations have experienced an unprecedented period of upheaval in which they have had to hugely adapt their selling practices. Digital media has morphed into

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    How to Choose Solutions That Will Scale With Your Business

    The media industry is undergoing an intensive transformation as it adapts to digital environments. The intensifying need for media companies to capture future growth opportunities and respond to

    16 January 2020