Lineup Newsroom

    Technology

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    Lineup Introduces New Cost Tracking Functionality for Faster, Easier Revenue Management

    BROOMFIELD, CO: Our next major upgrade will enable Lineup customers to stop tracking costs vs revenue in their external systems, and instead start enjoying one single view of their revenue and its

    12 July 2021
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    What are FLoC and the Privacy Sandbox, and Why Does it Matter to Publishers?

    Advertisers and publishers alike have been awaiting the “death of cookies” for several years now amidst growing public concern around data privacy. In recent months, the media industry has begun to

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    What Can Publishers Do About Media Literacy?

    Late last summer, the Pew Research Center reported that nearly 55% of Americans have little or no confidence in the news media. It’s a trend that correlates with increased misinformation and media

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    CDP, DMP, CLV, and How to Keep Track of All these Acronyms

    Modern marketers have access to a staggering 8,000+ martech solutions, so it’s no wonder there are myriad acronyms floating around on the industry landscape to describe various software systems and

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    How to Find the Right OMS for More Than 100 Users

    As your media company grows, you’ll likely begin to sell a wider range of advertising products and packages, and your customer base will increase. This is cause for celebration—but not without a few

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    Lineup Launches 'Opportunities Enhanced' to Transform Adpoint’s CRM Experience

    BROOMFIELD, CO: Lineup Systems is excited to announce the launch of its much-anticipated 'Opportunities Enhanced' program.  Opportunities Enhanced is set to leverage the power of Lineup’s end-to-end

    04 May 2021
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    Editorial Decisions that Impact Advertising

    Since 2019, digital advertising in news media spaces has taken a larger market share than traditional advertising. The change builds from technological advancements that more precisely collect,

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    How Publishers Can Leverage Clubhouse, TikTok and Other Emergent Social Media

    Whether considered a possible threat to national security or the elitist cousin to the billion-dollar podcast industry, newer social media sites like TikTok and Clubhouse continue creating a buzz.

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    8 Paywall Experiments to Try This Year

    The internet, social media, smartphones, and 24-hour news cycles have transformed the publishing industry over the past few decades. The organizations that have thrived through the chaos have done so

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    Subscription Management Platform, ‘Amplio’, Launched by Leading SaaS Provider

    BROOMFIELD, CO - Lineup Systems today announced that their highly-anticipated subscriptions platform, “Amplio,” is now available to the media market. The platform promises to grow subscription

    09 February 2021