The Pitfalls of Old Technology
“Prior to Adpoint, we had cumbersome manual processes and laborious data entry. This resulted in a lot of the sales teams’ time being spent on administrative tasks instead of selling. It was also very hard for management to track sales and advertising performance,” recalls Chief Operating Officer Shez Shafiq.
The Spectator had been using a simple booking system to record sales and to process orders. No CRM system meant customer records were kept in a multitude of formats across the business such as Excel spreadsheets, Word documents, hard copies, mobile phone messages and emails. Individual sales staff were unable to accurately keep track of their leads and prospects. Shafiq comments: “It was clear new sales approaches needed new technology. The hunt for CRM capabilities and a better way to capture, process and track sales became a priority for us.”
Following an industry recommendation, The Spectator approached Lineup. “It was then that we realised there was an off-the-shelf solution that could help us optimize our entire sales operation and processes overnight. Effectively combining several systems within one single solution, Adpoint proved cost-effective and far more efficient. Lineup’s extensive media experience and quick understanding of our businesses challenges also reassured us we had found the right partner,” says Shafiq.