Lineup Newsroom

Reducing Subscription Churn Can Help Grow Ad Revenue

This article was first published in our partner publication, InContext. The deluge of advertisement and subscription offerings can lead to rampant reader fatigue. In this digital age, subscription churn presents an ongoing problem for media companies. Benchmarks place the media and entertainment...

01 October 2020
8 Digital Advertising Trends That Haven't Changed

It’s become a tradition in the media industry that at the end of each year, thought leaders look ahead and share their predictions on trends they believe will shape the industry landscape over the next 12 months. Last year, we published our own list of 2020 digital advertising trend predictions....

29 September 2020
Webinar: Preparing for a World Without Third-Party Cookies

The 'death of cookies' has been a topic of conversation for the media and advertising industries for a few years now, but in some ways third-party data has been on life support while publishers debate what to do next. With Chrome disallowing cookies by 2022, iOS 14 already restricting them, and...

24 September 2020
5 Tips for Building Effective Customer Journeys

Each customer travels along their own, unique, complicated path to purchase. In the media and publishing industry specifically, readers have limited time and attention to split between a plethora of content producers, and so a seamless, meaningful journey with relevant touchpoints pays dividends....

22 September 2020
Mark McCartney Joins Lineup as Director of Quality & Best Practice

Former Commercial Operations Director at TI Media joins leading advertising solutions provider  LONDON, UK – Lineup Systems has selected Mark McCartney to fill the new role of Director of Quality & Best Practice. McCartney brings over two decades of media experience to the role, including in-depth...

17 September 2020
3 Min Read
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Reducing Subscription Churn Can Help Grow Ad Revenue

This article was first published in our partner publication, InContext. The deluge of advertisement and subscription offerings can lead to rampant reader fatigue. In this digital age, subscription

01 October 2020
4 Min Read
Read More
8 Digital Advertising Trends That Haven't Changed

It’s become a tradition in the media industry that at the end of each year, thought leaders look ahead and share their predictions on trends they believe will shape the industry landscape over the

29 September 2020
19 Min Read
Read More
Webinar: Preparing for a World Without Third-Party Cookies

The 'death of cookies' has been a topic of conversation for the media and advertising industries for a few years now, but in some ways third-party data has been on life support while publishers

3 Min Read
Read More
5 Tips for Building Effective Customer Journeys

Each customer travels along their own, unique, complicated path to purchase. In the media and publishing industry specifically, readers have limited time and attention to split between a plethora of

22 September 2020
1 Min Read
Read More
Mark McCartney Joins Lineup as Director of Quality & Best Practice

Former Commercial Operations Director at TI Media joins leading advertising solutions provider  LONDON, UK – Lineup Systems has selected Mark McCartney to fill the new role of Director of Quality &

17 September 2020
3 Min Read
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How Political Ad Spend During COVID Compares to Past Election Cycles

    Last fall, presidential hopefuls had already shelled out nearly $70 million in digital advertising for the 2020 election. Projections showed a record year ahead for campaign ad spend, especially

3 Min Read
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5 Questions Ad Sales Reps Should Ask Their Audience Teams

    The pressure is on for media organizations to diversify their revenue streams with subscription offerings in the wake of the COVID-19 pandemic’s effect on advertising sales. The industry is also

10 September 2020
3 Min Read
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Working From Home Indefinitely? Focus on These 4 Areas

The digital real estate advertising firm Zillow made headlines in August with news that the organization will allow employees to work from home indefinitely. Many other companies, including those in

08 September 2020
3 Min Read
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SMB Media Buyer Reveals What They Look for When Placing Media Buys

Competition for advertisers’ dollars has increased in the wake of the COVID-19 pandemic as many organizations’ marketing budgets have dwindled in response to a shifting global economic landscape. As

03 September 2020
3 Min Read
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Digital Audio Advertising:  The Next Big Thing for Media Owners?

Commercial radio started in the United States nearly a century ago.  Since KDKA launched in November 1920, radio has broadcast historic world events, made music hugely popular, allowed people to be

01 September 2020