Lineup Newsroom

    71% of Publishers Seeking to Diversify Revenue After COVID: Here Are the Models They're Considering

    Advertising spend is expected to shrink over 8% worldwide by the end of 2020, according to WARC’s Global Ad Trends Report. This drop of nearly $50 billion has prompted publishers around the globe to adapt their revenue models to make up for the shortfall.

    19 November 2020
    76% of Publishers List Gathering First-Party Data Among Top Priorities

    As platforms and governments roll out increased user data protection measures, the era of third-party cookies faces an inevitable crumble. In its place, publishers are finding subscriptions-based, first-party data an opportunity to bite into. In this recent report from NAPCO, 76% of publishers...

    12 November 2020
    Las Vegas Review-Journal Chooses Adpoint to Replace Legacy System

    BROOMFIELD, Colo. - Lineup Systems today announced that the Las Vegas Review-Journal has chosen Adpoint, Lineup System’s multichannel advertising sales solution, to replace their existing system. Kim Espejo, Information Technology Director at Las Vegas Review-Journal, said the current system,...

    10 November 2020
    58% of Publishers List Big Tech as Looming Threat

    Tech giants have monopolized the digital advertising market over the past decade. These companies collect tons of user data and offer robust ad targeting as well as massive reach to brands—all for a relatively low cost. As a result, this level of competition has proven challenging for even the...

    05 November 2020
    Political Ad Spend: Will 2020 Change Future Elections?

    As the day of the highly anticipated and hotly contested U.S. presidential election arrives, both major parties agree that the national and global impact of its outcome will last for generations. For the first time ever, political ad spend is projected to exceed a massive $11 billion--more than the...

    03 November 2020
    3 Min Read
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    71% of Publishers Seeking to Diversify Revenue After COVID: Here Are the Models They're Considering

    Advertising spend is expected to shrink over 8% worldwide by the end of 2020, according to WARC’s Global Ad Trends Report. This drop of nearly $50 billion has prompted publishers around the globe to

    19 November 2020
    3 Min Read
    Read More
    76% of Publishers List Gathering First-Party Data Among Top Priorities

    As platforms and governments roll out increased user data protection measures, the era of third-party cookies faces an inevitable crumble. In its place, publishers are finding subscriptions-based,

    1 Min Read
    Read More
    Las Vegas Review-Journal Chooses Adpoint to Replace Legacy System

    BROOMFIELD, Colo. - Lineup Systems today announced that the Las Vegas Review-Journal has chosen Adpoint, Lineup System’s multichannel advertising sales solution, to replace their existing system. Kim

    10 November 2020
    3 Min Read
    Read More
    58% of Publishers List Big Tech as Looming Threat

    Tech giants have monopolized the digital advertising market over the past decade. These companies collect tons of user data and offer robust ad targeting as well as massive reach to brands—all for a

    6 Min Read
    Read More
    Political Ad Spend: Will 2020 Change Future Elections?

    As the day of the highly anticipated and hotly contested U.S. presidential election arrives, both major parties agree that the national and global impact of its outcome will last for generations. For

    4 Min Read
    Read More
    What to Do When Your Legacy System Is Sunsetting [5 Tips]

        If you have a system that’s on its last legs, it’s crucial to consider upgrading your tech for security purposes, as well as to improve efficiency within your organization. Here, we’ll cover 5

    29 October 2020
    5 Min Read
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    Subscriptions Can Protect Media Credibility in Fake News Era [Opinion]

    Fake news. Misinformation.  News avoidance. Alternative facts. Cyber propaganda. 

    27 October 2020
    4 Min Read
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    Webinar: Which COVID19 Changes Are Here to Stay?

    As the calendar inches towards many international holidays and colder weather in the global north, communities worldwide are seeing spikes in COVID19 cases. In many ways, the social, political, and

    22 October 2020
    3 Min Read
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    Are Publishing Executives Over-Confident on Interdepartmental Collaboration?

      Publishers must be prepared to overcome several roadblocks on the path to establishing revenue models that combine both advertising and subscription sales. One common challenge involves

    3 Min Read
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    Disparate Data Presents Major Challenge for Publishers

      Growing numbers of publishers are turning more attention to revenue diversification in the wake of COVID-19, which dealt a blow to ad sales earlier this year. We examine this trend in our