According to a new report from the Local Media Association (LMA)*, only 1% of local media leaders strongly agree that their sales reps do a good job when it comes to selling online advertising. That’s 1 person out of 130 local media leaders surveyed.
Blaze is “easier, quicker and smarter,” breaking new ground in user interface design for media sales solutions
It’s a UI unlike any other of its kind. Lineup Systems has proudly released Blaze, its new interface to Adpoint, the world’s #1 media sales solution. Introducing significant enhancements over the previous Classic version, Blaze enriches the user experience for all participants across the enterprise, from sales and operations, to finance and IT. Usage of Adpoint is now more intuitive, more personalized, more seamless and faster than ever.
Despite the fact that change can be hard, Google’s retirement of DoubleClick Sales Manager (DSM) is a blessing in disguise for publishers. The internet advertising powerhouse is focused on their profitable products such as DoubleClick for Publishers, AdX, AdWords, etc. DSM’s sales management and booking workflow tools were simply not generating enough profit, so Google’s options were to invest in the product or cut it. And cut it they did. As of July 31, 2019, DSM will be removed from service.
Adpoint will reduce IT costs, grow ad revenue, improve customer service and increase operational efficiencies for Paddock Publications
Broomfield, Colo., Jan. 23, 2018 — Paddock Publications has selected Lineup Systems’ Adpoint media sales solution to modernize its print and digital advertising sales processes, leveraging the strength of the system and the industry knowledge of the Lineup Systems team to drive efficiencies and revenue growth throughout the business. Paddock Publications joins an elite set of Lineup Systems customers, all benefiting from the constant innovations delivered through Adpoint.
Former ppi Media CEO joins fast-growing advertising sales solution pioneer
Broomfield, Colo., Jan. 10, 2018 — Lineup Systems, a leading provider of advertising sales technology, has appointed Markus Feldenkirchen as its executive vice president of North America. As a member of the senior leadership team, Feldenkirchen will help guide the company’s North American expansion as it prepares for continued success in 2018.
World’s leading media sales technology provider readies operations for significant North American expansion in 2018
Broomfield, Colo.— Jan. 10, 2018 —Lineup Systems completed 2017 as the leading media sales technology provider, with seven consecutive years of aggressive growth, over 100 employees and more than 200 new publications moving to Adpoint, its cloud-based, multi-channel advertising sales solution. Most recently, Bonnier Publishing, Paddock Publications and Pittsburgh Post-Gazette joined the Lineup Systems client roster.
5 Steps to Kick-Start a Winning CRM Strategy for Your Media Business
by Michael Mendoza
If I had a dollar for each time an executive from a media company had asked me: “What can I do TODAY to grow my revenue?” – I’d be a very rich man. While, I always encourage them to take a good hard look at a true media sales solution like Adpoint, I acknowledge that many media companies need to ‘right their ships’ and grow revenue immediately before they can invest in the technology required to take their businesses to the next level. Unfortunately, there is no silver bullet to growing revenue in today’s market. There are several practical actions publishers can take to quickly make positive changes to their businesses, which I’ve seen work successfully. One action I frequently recommend is establishing a real CRM strategy.
With Google's retirement of its digital order management system DSM (DoubleClick Sales Manager), media companies that are using the system must find an alternative solution before DSM is discontinued in July 2019.
As the makers of the world's #1 media sales solution Adpoint, Lineup has stepped in with the leading DSM replacement option for media companies now used by Gannett, Toronto Star, Time Inc., News UK, News Australia, and Amedia.
Looking for a replacement for Google XSM/DSM can be a daunting task. But it doesn’t have to be. Get a jumpstart on your selection process by downloading our list of top 10 essential questions that you should be asking every solution provider you’re evaluating, including:
- Must-have functionality
- Google DFP integration details
- Deployment costs and timeframes
As a leading advertising sales solution provider, the team at Lineup encourage you to ask every provider these questions including us! Just fill in your details in the form to download a copy.
Adpoint Workflow reduces order processing time and increases operational efficiencies for media companies
Lineup Systems, a leading media sales technology provider, today introduced Adpoint Workflow to simplify complex advertising workflows for media companies selling multimedia advertising. Adpoint Workflow systemizes and maps order-to-billing business processes, reducing order processing times and increasing operational efficiencies.