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5 Steps to Kick-Start a Winning CRM Strategy

5 Steps to Kick-Start a Winning CRM Strategy for Your Media Business

by Michael Mendoza

If I had a dollar for each time an executive from a media company had asked me: “What can I do TODAY to grow my revenue?” – I’d be a very rich man. While, I always encourage them to take a good hard look at a true media sales solution like Adpoint, I acknowledge that many media companies need to ‘right their ships’ and grow revenue immediately before they can invest in the technology required to take their businesses to the next level. Unfortunately, there is no silver bullet to growing revenue in today’s market. There are several practical actions publishers can take to quickly make positive changes to their businesses, which I’ve seen work successfully. One action I frequently recommend is establishing a real CRM strategy.

How Adpoint compares to Google XSM / DSM

With Google's retirement of its digital order management system DSM (DoubleClick Sales Manager), media companies that are using the system must find an alternative solution before DSM is discontinued in July 2019.

As the makers of the world's #1 media sales solution Adpoint, Lineup has stepped in with the leading DSM replacement option for media companies now used by Gannett, Toronto Star, Time Inc., News UK, News Australia, and Amedia.

10 ESSENTIAL Questions for Your Google XSM / DSM Replacement Provider

Looking for a replacement for Google XSM/DSM can be a daunting task. But it doesn’t have to be. Get a jumpstart on your selection process by downloading our list of top 10 essential questions that you should be asking every solution provider you’re evaluating, including:

  • Must-have functionality
  • Google DFP integration details
  • Deployment costs and timeframes

As a leading advertising sales solution provider, the team at Lineup encourage you to ask every provider these questions including us! Just fill in your details in the form to download a copy.

Lineup Systems Unveils Adpoint Workflow to Simplify Complex Advertising Processes

Adpoint Workflow reduces order processing time and increases operational efficiencies for media companies

Lineup Systems, a leading media sales technology provider, today introduced Adpoint Workflow to simplify complex advertising workflows for media companies selling multimedia advertising. Adpoint Workflow systemizes and maps order-to-billing business processes, reducing order processing times and increasing operational efficiencies.

Vocento selects Lineup to centralize advertising sales on one platform

Lineup Systems, makers of the world’s #1 advertising sales platform Adpoint, today announced that Vocento, the largest publishing group in Spain, has selected Lineup to centralize its advertising sales technology on one platform. The publisher chose Lineup for its multichannel advertising sales expertise and system capabilities.

Lineup Introduces Adpoint Go

New Mobile App Enables Advertising Sales Teams to Close Deals, Manage Orders, and Monitor Sales Performance On-the-Go

BROOMFIELD, Colo. - Lineup Systems, a leading provider of advertising sales technology, today introduced Adpoint Go. Adpoint Go is a mobile app that provides advertising sales teams with real-time access to Adpoint CRM on their Android or iOS smartphones or tablets enabling sales to close deals, manage orders, and monitor sales performance on-the-go.

How to Make Heroes Out of Your Sales Talent

According to Advertising Age reporter Michael Sebastian, today’s advertisers are no longer satisfied with a simple print ad and digital real estate on a website. They’re demanding that publishers apply reams of data to target their ads, and they want to see those ads appearing within a stream of editorial content while being promoted via social media. And they’re squeezing publishers on the price every step of the way.1

Taking the Plunge

How to Ensure You Get the Right Advertising Sales Platform

By Louis Cicio

If you’re like most media companies, you’ve grown either through acquisition or by developing a diverse range of media options. Either way, your growth most likely has created complex technology stacks of systems that are expensive to maintain and incapable of integrating with one another. As a result, you have limited visibility into the health of your business and no single place to store your customer information.

Bonnier Corp. Redefines Its Multichannel Advertising Sales Capabilities with Lineup Systems

Publishing group to use one system to manage every aspect of advertising sales for 30 magazines

BROOMFIELD, Colo. – Lineup Systems today announced that Bonnier Corp. plans to redefine its multichannel advertising sales capabilities by deploying Lineup’s cloud-based advertising sales platform Adpoint, a solution that can be accessed from any device keeping advertising sales reps in front of potential advertisers. With Adpoint, Bonnier Corp. will be able to optimize business performance by leveraging one platform to manage every aspect of its multichannel advertising sales and finance process for 30 magazines.

Lineup Systems to Power Pittsburgh Post-Gazette’s Revenue Growth Strategy with a Cloud-Based Advertising Sales Platform

Platform Will Mobilize Sales and Provide State-of-the Art Tools to Generate New Business

BROOMFIELD, Colo. – Lineup Systems today announced that the Pittsburgh Post-Gazette has selected Lineup’s advertising sales platform Adpoint to power its advertising revenue growth strategy by moving to a cloud-based, multichannel advertising sales solution. Accessible from any device, Adpoint will mobilize the paper’s advertising sales reps and provide them with state-of-the art sales tools to generate new business opportunities.

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Lineup Systems is the world’s leading provider of advertising sales technology.

 

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