5 Steps to Kick-Start a Winning CRM Strategy for Your Media Business
by Michael Mendoza
If I had a dollar for each time an executive from a media company had asked me: “What can I do TODAY to grow my revenue?” – I’d be a very rich man. While, I always encourage them to take a good hard look at a true media sales solution like Adpoint, I acknowledge that many media companies need to ‘right their ships’ and grow revenue immediately before they can invest in the technology required to take their businesses to the next level. Unfortunately, there is no silver bullet to growing revenue in today’s market. There are several practical actions publishers can take to quickly make positive changes to their businesses, which I’ve seen work successfully. One action I frequently recommend is establishing a real CRM strategy.