Taking the Plunge

How to Ensure You Get the Right Advertising Sales Platform

By Louis Cicio

If you’re like most media companies, you’ve grown either through acquisition or by developing a diverse range of media options. Either way, your growth most likely has created complex technology stacks of systems that are expensive to maintain and incapable of integrating with one another. As a result, you have limited visibility into the health of your business and no single place to store your customer information.

Bonnier Corp. Redefines Its Multichannel Advertising Sales Capabilities with Lineup Systems

Publishing group to use one system to manage every aspect of advertising sales for 30 magazines

BROOMFIELD, Colo. – Lineup Systems today announced that Bonnier Corp. plans to redefine its multichannel advertising sales capabilities by deploying Lineup’s cloud-based advertising sales platform Adpoint, a solution that can be accessed from any device keeping advertising sales reps in front of potential advertisers. With Adpoint, Bonnier Corp. will be able to optimize business performance by leveraging one platform to manage every aspect of its multichannel advertising sales and finance process for 30 magazines.

Lineup Systems to Power Pittsburgh Post-Gazette’s Revenue Growth Strategy with a Cloud-Based Advertising Sales Platform

Platform Will Mobilize Sales and Provide State-of-the Art Tools to Generate New Business

BROOMFIELD, Colo. – Lineup Systems today announced that the Pittsburgh Post-Gazette has selected Lineup’s advertising sales platform Adpoint to power its advertising revenue growth strategy by moving to a cloud-based, multichannel advertising sales solution. Accessible from any device, Adpoint will mobilize the paper’s advertising sales reps and provide them with state-of-the art sales tools to generate new business opportunities.

Thrive in a Changing Media Landscape


How Media Companies Are Using Technology


by Ben Ganje, Lineup Systems

Ask anyone working in the media industry and they will tell you, the times have changed. In fact, the modern media landscape has been altered so dramatically and been written about so profusely that nearly anyone you ask will have an opinion on the downfall of traditional news organizations. Yet, what’s not talked about enough are the success stories. The new approaches and initiatives that are turning the tide for media companies who have not only understood the new media world, but have put progressive strategies in place and invested in technology to exploit new revenue opportunities. Let’s look at three key trends and the tools that are making the difference between failing and thriving.

ESI Media Partners with Lineup to optimize multi-channel capabilities

The commercial division of the London Evening Standard and the Independent, deploys Lineup Systems’ Adpoint solution to support multi-channel sales growth and increase operational efficiencies.

ESI Media, a UK publisher and owner of the London Evening Standard, the Independent and London Live brands, has gone live with Adpoint, the world’s leading advertising sales platform, from Lineup Systems. The move sees the retirement of several disparate legacy systems in favor of a fully-integrated single system solution across its multi-channel media ad operations.

Lineup Systems: Revolutionizing Multichannel Advertising

As published in Marketing Tech Insights’ February Cover Story by Jasmin Alic

A constant myriad of revolutionary advancements has swarmed the advertising market since the dawn of Y2K, impacting the way business is conducted and products are sold. Despite these radical changes, ad sales technology had not evolved at the same pace. It took Lineup Systems with its all-round advertising eco-system to change that.

Leading European Publisher De Persgroep selects Lineup Systems

De Persgroep, operating in Belgium, Denmark and The Netherlands is to implement Lineup’s Adpoint advertising sales platform.

De Persgroep, one of the leading European media publishing groups with operations spanning Belgium, Denmark and The Netherlands, has chosen Lineup Systems to replace its advertising booking management systems. De Persgroep, which has in excess of 20 million annual subscriptions and over 30 media brands, will use Lineup’s cloud-based solution to consolidate its advertising booking business into a single, group-wide solution.

Lineup Systems significantly Grows Revenue, clients and staff

Lineup Systems, the leading provider of next generation advertising sales technology to the world’s major media brands, continues its global growth, reporting a massive 385% increase in revenue in the past three years. In the past two years, the company has also doubled its client base, with major customer wins including Russmedia, Gannett, Amedia, Groupe Rossel, Independent News and Media, JP Politikens Hus, Telegraph Media Group and Torstar, with several more to be announced by the end of 2016. This has led to Lineup Systems earning a place in the prestigious Sunday Times 2016 Hiscox TechTrack 100 and SME Export Track 100 lists, respectively, an annual survey of the fastest growing tech companies to watch.


Lineup Systems is the world’s leading provider of advertising sales technology.





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