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Lineup to sponsor Monetising Media conference, London

Lineup Systems is to sponsor the Monetising Media conference in London, Millennium Gloucester Hotel, 21-23rd October.

The packed conference agenda will draw a global audience of 200 senior executives at news, magazine, broadcast, B2B, STM and digital pureplay media businesses. It focuses on how to make money in media today, specifically, looking at the monetisation challenges and opportunities to be found in mobile, data, video and digital advertising.

Going to the World Publishing Expo? Plan your visit to Lineup Systems Stand 1.325

See the future of advertising sales solutions in action now

At Lineup Systems we respond to what the media industry demands. The 100% web based design of our advertising sales solution AdPoint enables us to deploy powerful tools that give media companies greater transparency, capability, flexibility and responsiveness to grow their advertising business:

Lineup Attends WAN-IFRA 2015 at Stand 1.3235

WORLD PUBLISHING EXPO HAMBURG 2015: STAND 1.325

Who we are: Lineup is the fastest-growing company in our sector globally with over 100% year-on-year growth. Our international team are all media industry professionals who understand our media clients’ strategic and commercial objectives and provide insight and technical solutions that help to achieve these.

Dynamic Advertising: The Good, The Bad, and The Ugly

There is a lot of buzz in the media industry right now around dynamic and programmatic advertising. From a marketing standpoint, it seems to be the next evolution in how to find your customer at the exact point of decision. Think of it in the terms of advanced weaponry for savvy marketers. The old way, or native advertising as we call it, was like carpet-bombing. An ad is placed; aiming at a general area, hoping it will hit the mark. And you needed a high number of views in order to find your target. In contrast, new digital tactics are much more related to a smart bomb with GPS seeking technology, capable of flying into an open window if needed. The ad is targeted, or better yet triggered, by a specific demographic, buying decision, or action. This ensures minimal collateral damage (unneeded ad spend) and it hits the mark with precision timing. This is dynamic advertising.

About

Lineup Systems is the world’s leading provider of advertising sales technology.

 

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