Leading newspaper and media group Independent News & Media PLC (INM) has announced a major deal with Lineup Systems to implement a new advertising sales and management solution.
- Global publisher Russmedia to implement Lineup advertising sales solutions at locations in Austria, Romania and Hungary
- Lineup partner ppi Media will implement the first Lineup project in the German speaking market
Lineup Systems is to sponsor the Monetising Media conference in London, Millennium Gloucester Hotel, 21-23rd October.
The packed conference agenda will draw a global audience of 200 senior executives at news, magazine, broadcast, B2B, STM and digital pureplay media businesses. It focuses on how to make money in media today, specifically, looking at the monetisation challenges and opportunities to be found in mobile, data, video and digital advertising.
Lineup Systems produced another successful exhibition at the World Publishing Expo 2015 in Hamburg with a solid display of content, customer success and most importantly, demonstrations of its advertising sales solutions.
Wan Ifra, the World Association of Newspapers and News Publishers, has recognised Lineup’s continued customer success and company growth in its World News Publishing Focus.
Lineup Systems held its inaugural User Conference in London this week.
Over 70 attendees travelled from Europe, Scandinavia, Canada, USA and across the UK to hear a series of presentations and discussions given by Lineup, customers and external speakers.
Boulder, CO – Lineup Systems, a global leader in advertising sales solutions designed specifically for multi-channel media companies continues expanding within the North American market.
See the future of advertising sales solutions in action now
At Lineup Systems we respond to what the media industry demands. The 100% web based design of our advertising sales solution AdPoint enables us to deploy powerful tools that give media companies greater transparency, capability, flexibility and responsiveness to grow their advertising business:
WORLD PUBLISHING EXPO HAMBURG 2015: STAND 1.325
Who we are: Lineup is the fastest-growing company in our sector globally with over 100% year-on-year growth. Our international team are all media industry professionals who understand our media clients’ strategic and commercial objectives and provide insight and technical solutions that help to achieve these.
There is a lot of buzz in the media industry right now around dynamic and programmatic advertising. From a marketing standpoint, it seems to be the next evolution in how to find your customer at the exact point of decision. Think of it in the terms of advanced weaponry for savvy marketers. The old way, or native advertising as we call it, was like carpet-bombing. An ad is placed; aiming at a general area, hoping it will hit the mark. And you needed a high number of views in order to find your target. In contrast, new digital tactics are much more related to a smart bomb with GPS seeking technology, capable of flying into an open window if needed. The ad is targeted, or better yet triggered, by a specific demographic, buying decision, or action. This ensures minimal collateral damage (unneeded ad spend) and it hits the mark with precision timing. This is dynamic advertising.