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Michael Mendoza speaks to Pre-Media Newsletter about industry challenges

Lineup CEO Michael Mendoza has spoken exclusively to the influential German and English media industry magazine ‘Pre-Media Newsletter’ about current industry challenges. In the article Michael discusses the issues, risks and opportunities for media companies to grow advertising revenues against the context of transitioning audience preferences, namely the divergence from print to multi-channel content.

Lineup Systems is honored to be a finalist in two industry awards

Lineup Systems is honoured to be a finalist for the Best Use of Advertising Technology award, with the winner to be announced on April 29, 2015. The award is part of the 2015 Newspaper Awards which celebrate examples of best practice in news media print, technology and business innovation.

Lineup Systems officially recognized among Britain’s Hot Talent

Lineup Systems, the leading global provider of advertising sales solutions, has officially been recognised among Britain’s Hot Talent by the British Private Equity & Venture Capital Association (BVCA), the industry body and public policy advocate for the private equity and venture capital industry in the UK.

NDC mediagroep Goes Live with Pioneering Implementation of Lineup Systems’ AdPoint

Lineup Systems’ web based advertising sales and management system AdPoint has successfully launched at leading Netherlands based publisher NDC mediagroep.

The new AdPoint advertising system streamlines operations and reduces costs through automation of the entire billing process and integration with NDC’s third-party systems. AdPoint’s combined Booking, CRM and Finance modules allow NDC’s sales teams to book advertising placements across digital, print display and classified formats with a single multi-channel order transaction.

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Lineup Systems is the world’s leading provider of advertising sales technology.

 

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