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Data is integral to every media organization’s marketing and sales functions. In today’s media landscape, publishers have access to unprecedented volumes of information, so it’s no surprise that 95%

It has been six months since Lineup Systems’ Amplio subscription management platform arrived on the media market with the aim of helping publishers quickly increase subscription revenue. In this

As increasing numbers of media organizations undergo digital transformation, publishers are often left at the mercy of third-party technology systems when planning or executing digital advertising

The media sales landscape looks drastically different today than it did even 5 years ago. A changing advertising market, a booming subscription economy, and a global pandemic have all spurred media

A robust customer relationship management (CRM) system can help optimize your media organization’s marketing and sales efforts by fine-tuning touch points throughout your customer lifecycle. The tool

Telecommunications technology has advanced rapidly in recent years, bringing 5G and Industry 4.0 to the doorsteps of countries around the globe. More than 130 nations plan to invest in 5G, with 5G

Billboards and other types of out-of-home (OOH) advertising have been a mainstay of the media and marketing industries for decades. Last year, the COVID-19 pandemic forced the world to press pause on

The migration of news media to digital spaces has opened up creative, growing revenue streams like digital subscriptions and publisher agencies, but much of the industry still dominantly relies on

It’s safe to say that the past year hasn’t gone according to plan, which has made the already challenging role of being a publisher even more difficult. However, it’s still valuable to scan the

As a publisher, an integral part of growing your business involves choosing the right technology to support your sales team in generating advertising revenue. This becomes increasingly important the