Lineup Newsroom

Every Article You Need to Read About Advertising Data

The advertising industry has seen drastic changes over the past year, with internet browsers shifting away from using third-party cookies to target audiences, deliver insights, and drive behavioral and interest-based advertising. This evolution in ad targeting has also affected publishers, and in...

28 July 2020
What Publishers Should Know About the Facebook Advertiser Boycott

It’s been a cruel summer for at least one player on the big tech landscape. Growing numbers of companies are pulling their ads from Facebook’s platform—a trend that started in June and shows no sign of slowing down just yet. The list of boycott participants stands at 900 brands and counting as of...

16 July 2020
5 Signs It's Time to Outsource Your Ad Operations

More media companies are outsourcing ad operations than ever before, and it’s no wonder: ad ops are time consuming and increasingly complex. Expert ad ops teams can bring in consistent revenue for digital publishers, but talent can be hard (and expensive) to find. Ad management, site management,...

09 July 2020
Lineup Systems Obtains New Data Security Certification

London, UK – Lineup Systems today announced that they have become an ISO/IEC 27001 accredited organization. In accordance with Lineup’s mission to empower and support media organizations, this information security certification demonstrates the company’s ability to protect customer data.  

07 July 2020
2 Min Read
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Every Article You Need to Read About Advertising Data

The advertising industry has seen drastic changes over the past year, with internet browsers shifting away from using third-party cookies to target audiences, deliver insights, and drive behavioral

28 July 2020
3 Min Read
Read More
What Publishers Should Know About the Facebook Advertiser Boycott

It’s been a cruel summer for at least one player on the big tech landscape. Growing numbers of companies are pulling their ads from Facebook’s platform—a trend that started in June and shows no sign

16 July 2020
2 Min Read
Read More
5 Signs It's Time to Outsource Your Ad Operations

More media companies are outsourcing ad operations than ever before, and it’s no wonder: ad ops are time consuming and increasingly complex. Expert ad ops teams can bring in consistent revenue for

09 July 2020
1 Min Read
Read More
Lineup Systems Obtains New Data Security Certification

London, UK – Lineup Systems today announced that they have become an ISO/IEC 27001 accredited organization. In accordance with Lineup’s mission to empower and support media organizations,

07 July 2020
3 Min Read
Read More
6 Ways the Media Industry Has Changed Due to COVID-19

The media industry continues to feel the effects of the COVID-19 public health crisis, and while economies around the globe have begun to reopen, ‘business as usual’ won’t resume for quite some time,

3 Min Read
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Combined Revenue Models are the Future of Media

This article was first published as “The Case for Combined Revenue Models” on Digital Content Next, of which Lineup Systems is a supporting member. 

3 Min Read
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5 Ways to Audit Your Internal Workflows and Processes for Maximum Efficiency

Publishers are facing budgetary constraints due to the drop in advertising revenue caused by the COVID-19 pandemic. Now is an excellent time to focus on auditing your internal workflows and processes

18 June 2020
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How to Identify the Trends that will Impact Your Advertisers Most

Advertising performance across industries has been affected by COVID-19, as often happens in the wake of significant global events. Ad conversion rates have dropped by 21% on average since the public

3 Min Read
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Account Based Marketing for Publishers [5 Key Tactics]

As a publisher, you know that many advertisers have recently pulled back on spending. To give your advertising sales strategy a boost, take a page from the account based marketing (ABM) sales

11 June 2020