digital

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Programmatic Trends: The 2019 Predictions We Got Wrong And Right

At the end of each year, thought-leaders voice their opinion on what they believe will be the “next big thing” in the media industry. What did we get wrong and right in our 2019 Digital Trends white paper?

14 January 2020
442 13 Min Read
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2020 Digital Advertising Trends: Predictions for Publishers

The digital advertising industry will continue to shift toward new technologies in 2020, and publishers and advertisers must evolve to stay top of mind with

17 December 2019
319 16 Min Read
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What’s Preventing 5G from Becoming Mainstream?

Last year we predicted that 5G was going to quickly break into mainstream usage. But as you might have noticed, 5G has not become ubiquitous - why?

12 December 2019
238 7 Min Read
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Augmented Reality in Advertising: Will it Take Off in 2020?

The rise in Augmented Reality (AR) is apparent throughout industries such as gaming, healthcare and education. As we move into 2020, the advertising industry is

10 December 2019
459 18 Min Read
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Voice Search for Advertising: Gimmick or New Normal?

Last year, we predicted that voice search would increasingly become the standard method for query making in 2019. In this post, we’ll take a look at how these predictions panned out.

3 December 2019
349 7 Min Read
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Yield Management Tips for Digital Publishers, Part Two

If you’re a digital publisher, you know that revenue management and maximizing yield involves more than analyzing eCPM trends. In part one of this two-part

19 November 2019
465 9 Min Read
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3 Yield Optimization Tips for Publishers (Part One)

Yield management can be described as analyzing data and performing certain optimization techniques to maximize performance and revenue. One of the simplest forms of inventory

12 November 2019
876 9 Min Read
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If You Still Think Programmatic is Sold at a Lower Rate, Think Again

Due to the ever-changing digital landscape, and thanks to laws like GDPR and CCPA, there’s a growing interest in programmatic guaranteed over RTB-driven programmatic buys.

5 November 2019
446 3 Min Read
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Bonus Glossary of Programmatic Advertising Terminology

Earlier this fall, we released the “A-Z Glossary of Digital Advertising Terms,” and we were blown away by the response! Many of you downloaded the

31 October 2019
374 Min Read
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Should Publishers Join Facebook’s New Section Dedicated To Journalism?

Last week, Facebook started testing ‘Facebook News’ with a limited number of U.S. beta testers and 200 publishers, including Business Insider, Buzzfeed News and The

29 October 2019
UPCOMING EVENTS
06 March 14th WAN-IFRA Middle East Conference
19 March LOAC2020- 11th Annual Local Online Advertising Conference Miami, Florida
27 April INMA World Congress 2020
04 May WAN-IFRA Publish Asia 2020

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