At the end of each year, thought-leaders voice their opinion on what they believe will be the “next big thing” in the media industry. What did we get wrong and right in our 2019 Digital Trends white paper?
The digital advertising industry will continue to shift toward new technologies in 2020, and publishers and advertisers must evolve to stay top of mind with
Last year we predicted that 5G was going to quickly break into mainstream usage. But as you might have noticed, 5G has not become ubiquitous - why?
The rise in Augmented Reality (AR) is apparent throughout industries such as gaming, healthcare and education. As we move into 2020, the advertising industry is
Last year, we predicted that voice search would increasingly become the standard method for query making in 2019. In this post, we’ll take a look at how these predictions panned out.
If you’re a digital publisher, you know that revenue management and maximizing yield involves more than analyzing eCPM trends. In part one of this two-part
Yield management can be described as analyzing data and performing certain optimization techniques to maximize performance and revenue. One of the simplest forms of inventory
Due to the ever-changing digital landscape, and thanks to laws like GDPR and CCPA, there’s a growing interest in programmatic guaranteed over RTB-driven programmatic buys.
Earlier this fall, we released the “A-Z Glossary of Digital Advertising Terms,” and we were blown away by the response! Many of you downloaded the
Last week, Facebook started testing ‘Facebook News’ with a limited number of U.S. beta testers and 200 publishers, including Business Insider, Buzzfeed News and The