digital

22 7 Min Read
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Yield Management Tips for Digital Publishers, Part Two

If you’re a digital publisher, you know that revenue management and maximizing yield involves more than analyzing eCPM trends. In part one of this two-part

19 November 2019
147 9 Min Read
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3 Yield Optimization Tips for Publishers (Part One)

Yield management can be described as analyzing data and performing certain optimization techniques to maximize performance and revenue. One of the simplest forms of inventory

12 November 2019
450 9 Min Read
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If You Still Think Programmatic is Sold at a Lower Rate, Think Again

Due to the ever-changing digital landscape, and thanks to laws like GDPR and CCPA, there’s a growing interest in programmatic guaranteed over RTB-driven programmatic buys.

5 November 2019
255 3 Min Read
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Bonus Glossary of Programmatic Advertising Terminology

Earlier this fall, we released the “A-Z Glossary of Digital Advertising Terms,” and we were blown away by the response! Many of you downloaded the

31 October 2019
211 Min Read
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Should Publishers Join Facebook’s New Section Dedicated To Journalism?

Last week, Facebook started testing ‘Facebook News’ with a limited number of U.S. beta testers and 200 publishers, including Business Insider, Buzzfeed News and The

29 October 2019
359 3 Min Read
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Webinar: “Can You ‘Talk-the-Talk’ of Digital Advertising?”

In partnership with America’s Newspapers, Newsroom authors Tiffany Kelly and Sarah Hartland will host a special webinar designed for anyone getting started with (or catching

24 October 2019
268 Min Read
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Overcoming Third-Party Data Dependence: Experts Weigh In

In the midst of ongoing speculation and conflicting views, we’ve shared a considerable amount of information regarding data regulation. It’s a puzzle the digital advertising industry

22 October 2019
554 17 Min Read
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An In-Depth Guide to Data Management Platforms (DMPs)

Have you ever wondered how marketers find the right places to advertise given that there are billions of websites live on the web? Here’s a

17 October 2019
313 13 Min Read
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4 Simple Tips for Surviving a Cookie-Less Future

As new technologies and innovations are introduced frequently each year, the digital advertising industry has become accustomed to unexpected change. Of course, the frequent change will

15 October 2019
265 Min Read
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Will the Taboola-Outbrain Merger Impact Adpoint?

Taboola and Outbrain recently announced a plan to merge, joining forces to reach over 2 billion people per month via content recommendation widgets at the

8 October 2019
UPCOMING EVENTS
26 November LA Press au Futur
03 December Campaign Publishing Summit
06 March 14th WAN-IFRA Middle East Conference
19 March LOAC2020- 11th Annual Local Online Advertising Conference Miami, Florida

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