digital

176 9 Min Read
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Adapting in the Age of Digital: 3 Tips for Publishers

Digital disruption has become the new normal in the publishing industry after more than a decade of massive change. Companies are shifting their business models

19 March 2020
281 Min Read
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5 Data Visualization Tips for Digital Reporting

Publishers and advertisers alike operate in a data-rich world. However, this new reality is only an advantage if you take the time to analyze the

10 March 2020
300 9 Min Read
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Can it Be Automated? Evaluate Your To-Dos with This Checklist

  Looking to save time, but not sure if a task on your “to-do” list could be automated? Adpoint’s Workflow plugin is designed to cut down on tedious

5 March 2020
324 3 Min Read
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5 Articles You Should Read to Understand Contextual Targeting

“Contextual targeting” is yet another digital buzzword that can feel impossible to keep up with. We’ve written before about the importance of keeping up with digital

3 March 2020
314 13 Min Read
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A Day in the Life of a Digital Media Buyer

Media buying has been a pillar of the advertising industry for decades. Media buyers are crucial to helping brands secure relevant and impactful ad placements

25 February 2020
452 13 Min Read
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Digital Signatures: Yes, They’re Legal, and You Should Be Using Them

Have you ever “signed” a PDF with a picture of your signature and wondered, “Is this legal?” Or maybe you aim for the strictest compliance,

18 February 2020
402 2 Min Read
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2019 Digital Ad Spend by Industry (Hint: Retail Dominated!)

As retail marketers face increased demand to deliver on multiple priorities, it’s no surprise that digital advertising spend in the industry grew by nearly 20%

13 February 2020
404 Min Read
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Space to Grow Without Third Party Data: Q&A with NASA’s Social Team

How was advertising executed before the internet existed? We set out to find examples of those who were creatively leading the way without the use of third party data. Read about NASA's approach.

11 February 2020
279 5 Min Read
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Political Ad Spend Trends That Will Affect Publishers This Year

The political campaign spending engine is revving higher than ever before, with media buys in the 2019-20 cycle projected at $6 billion, according to a

4 February 2020
423 12 Min Read
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A Day in the Life of an Ad Ops Professional

Print teams, don’t be fooled by your digital ad operations colleagues’ hefty tech stacks and marketing automation tools—the brain power still lies in the people.

28 January 2020
UPCOMING EVENTS
27 April INMA World Congress 2020
04 May WAN-IFRA Publish Asia 2020
17 June WAN-IFRA 72nd World News Media Congress

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