sales

120 6 Min Read
Read more
Bonnier Corp. Updates Magazine Sales Process with Adpoint CRM

Publishing group moves sales operations for 25 magazine titles exclusively to Adpoint CRM    BROOMFIELD, Colo. – Lineup Systems today announced that Bonnier Corp., already live with Lineup’s cloud-based advertising sales platform Adpoint, has

14 November 2019
136 15 Min Read
Read more
Yes, You Can Book Events With Adpoint! (Here’s How)

  While we love writing about multi-channel ad sales, the truth is that in some scenarios, all you really need is a single-channel solution. Because

7 November 2019
290 12 Min Read
Read more
Sales Teams MUST Understand How They Differ From Big Tech

This article was first published as “Yes, publishers can compete with Google (here’s how)” on Digital Content Next, of which Lineup Systems is a supporting

10 October 2019
391 37 Min Read
Read more
The Future of Media Lies in a Better Experience

  Media companies that want to “future proof” their business must focus on creating a better experience – for readers and advertisers alike. This was

3 October 2019
282 17 Min Read
Read more
Ad Buyers Want to Understand ROI – Are You Ready to Teach Them?

If you haven’t listened to Borrell’s new ‘Local Marketing Trends’ podcast, you’re missing out. Just five episodes in, hosts Corey Elliot and Gordon Borrell have

19 September 2019
589 15 Min Read
Read more
Is the Google Antitrust Probe a Sales Opportunity for Publishers?

The relationship between Google and news media publishers has historically been symbiotic: publishers allow Google to aggregate their content for free and in exchange, Google

17 September 2019
329 5 Min Read
Read more
3 Questions to Ask Every Vendor About Their Business Structure

  When evaluating a large software purchase, it is easy to get caught up in exciting features and functions. Understanding your requirements is a great

12 September 2019
734 11 Min Read
Read more
10 Questions to Ask When Your Vendor Rebrands

 The average company will rebrand every 7-10 years.  There are many reasons for doing so, from modernizing an outdated look to reputation management. In 2017, we

5 September 2019
838 11 Min Read
Read more
Need to Reduce Software Costs? First, Calculate Your TCO

Reducing costs is often the driving force behind a system or process switch, and yet we all know the three pillars of People, Process and

29 August 2019
1003 14 Min Read
Read more
5 Ways to Bundle Your Inventory to Increase Sales

As consumer privacy and data protection laws continue to gain traction across the globe (GDPR, CCPA, etc), the death of cookie-based tracking has been looming for some time.

23 August 2019
UPCOMING EVENTS
26 November LA Press au Futur
03 December Campaign Publishing Summit
06 March 14th WAN-IFRA Middle East Conference
19 March LOAC2020- 11th Annual Local Online Advertising Conference Miami, Florida

Please select the country that you are in to be forwarded to the correct site.