sales

516 Min Read
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6 Ways the Media Industry Has Changed Due to COVID-19

The media industry continues to feel the effects of the COVID-19 public health crisis, and while economies around the globe have begun to reopen, ‘business

30 June 2020
390 15 Min Read
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Combined Revenue Models are the Future of Media

This article was first published as “The Case for Combined Revenue Models” on Digital Content Next, of which Lineup Systems is a supporting member.  Subscription models

23 June 2020
399 Min Read
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How to Identify the Trends that will Impact Your Advertisers Most

Advertising performance across industries has been affected by COVID-19, as often happens in the wake of significant global events. Ad conversion rates have dropped by

16 June 2020
362 13 Min Read
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Account Based Marketing for Publishers [5 Key Tactics]

As a publisher, you know that many advertisers have recently pulled back on spending. To give your advertising sales strategy a boost, take a page

11 June 2020
346 6 Min Read
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6 Signs Your Sales Tech is Hindering Revenue Growth

We’ve written before about how the right technology can boost your sales performance, but how can you tell if you’re using the wrong system? This simple checklist will

4 June 2020
517 62 Min Read
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Webinar: 4 Strategies for Competing With Big Tech

In partnership with America’s Newspapers, Markus Feldenkirchen and Sarah Hartland recently hosted a special webinar with advice on how small publishers can position themselves against Facebook,

21 May 2020
493 13 Min Read
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5 Ways the Right CRM Fuels Ad Sales

    When it comes to growing advertising revenue, sales managers report “time lost on admin,” “a lack of field support” and “poor data visibility”

19 May 2020
1277 15 Min Read
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The Best COVID-19 Advice for Publishers [7 Tips]

The global coronavirus pandemic has had a staggering impact on lives and livelihoods around the world, and the publishing industry has not escaped the upheaval.

28 April 2020
818 Min Read
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8 Things Every Publisher Must Do to Make Ad Buying Easy (And Increase Revenue!) 

Marketers in almost every industry are cutting advertising spend, and the publishing industry is feeling the effects. The difference between media organizations who survive during this time

23 April 2020
750 7 Min Read
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How to Find Short-Term Revenue Opportunities with Adpoint 

  With ad spending down more than 30% across digital and traditional channels, publishers are scrambling for short-term revenue opportunities. Digiday platforms reporter Max Willens said earlier this week, “Flexibility is

16 April 2020
UPCOMING EVENTS
05 August LMA Digital Summit 2020
17 September WAN-IFRA 72nd World News Media Congress
28 September NAC 2020 Conference
14 December AdMonsters Ops Conference 2020

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