sales

388 17 Min Read
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Publishers Debate: Compete or Collaborate with Walled Gardens?

Publishers are rightfully concerned with the fact that huge search and social content conglomerates such as Google and Facebook are dominating the digital advertising market.

26 November 2019
568 6 Min Read
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Bonnier Corp. Updates Magazine Sales Process with Adpoint CRM

Publishing group moves sales operations for 25 magazine titles exclusively to Adpoint CRM    BROOMFIELD, Colo. – Lineup Systems today announced that Bonnier Corp., already live with Lineup’s cloud-based advertising sales platform Adpoint, has

14 November 2019
318 15 Min Read
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Yes, You Can Book Events With Adpoint! (Here’s How)

  While we love writing about multi-channel ad sales, the truth is that in some scenarios, all you really need is a single-channel solution. Because

7 November 2019
466 12 Min Read
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Sales Teams MUST Understand How They Differ From Big Tech

This article was first published as “Yes, publishers can compete with Google (here’s how)” on Digital Content Next, of which Lineup Systems is a supporting

10 October 2019
574 37 Min Read
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The Future of Media Lies in a Better Experience

  Media companies that want to “future proof” their business must focus on creating a better experience – for readers and advertisers alike. This was

3 October 2019
453 17 Min Read
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Ad Buyers Want to Understand ROI – Are You Ready to Teach Them?

If you haven’t listened to Borrell’s new ‘Local Marketing Trends’ podcast, you’re missing out. Just five episodes in, hosts Corey Elliot and Gordon Borrell have

19 September 2019
1031 15 Min Read
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Is the Google Antitrust Probe a Sales Opportunity for Publishers?

The relationship between Google and news media publishers has historically been symbiotic: publishers allow Google to aggregate their content for free and in exchange, Google

17 September 2019
739 5 Min Read
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3 Questions to Ask Every Vendor About Their Business Structure

  When evaluating a large software purchase, it is easy to get caught up in exciting features and functions. Understanding your requirements is a great

12 September 2019
1169 11 Min Read
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10 Questions to Ask When Your Vendor Rebrands

 The average company will rebrand every 7-10 years.  There are many reasons for doing so, from modernizing an outdated look to reputation management. In 2017, we

5 September 2019
1177 11 Min Read
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Need to Reduce Software Costs? First, Calculate Your TCO

Reducing costs is often the driving force behind a system or process switch, and yet we all know the three pillars of People, Process and

29 August 2019
UPCOMING EVENTS
06 March 14th WAN-IFRA Middle East Conference
19 March LOAC2020- 11th Annual Local Online Advertising Conference Miami, Florida
27 April INMA World Congress 2020
04 May WAN-IFRA Publish Asia 2020

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